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Measuring your way to success: social media measurement, monitoring and ROI

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Monitoring, measurement, analytics and ROI Measuring Your Way to SM Success 02/10/10
Social Media and Business ,[object Object],[object Object],[object Object],[object Object],02/10/10 Force to be reckoned with Fundamental shift in how we communicate Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
Social Media and Business ,[object Object],[object Object],[object Object],02/10/10 Do you know what they are saying about you? Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
Social Network Use Skyrockets 02/10/10
It’s All About Trust ,[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
The Question Is ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 … No longer “Should I engage?”
Social Media: Impact on Business ,[object Object],[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
Social Media: Impact on Business ,[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
Social Media: Impact on Business ,[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
Social Media: Impact on Business ,[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
How Do You Measure Success? 02/10/10 Traffic Lead Generation Links Awareness Social Media Coverage Signups Conversion Sales Profit Retention Customer Service
Let’s Talk About ROI, Baby… ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
The Definition of ROI has Expanded ,[object Object],[object Object],[object Object],[object Object],02/10/10 Source: Brian Solis “The Maturation of Social Media” http://mashable.com/2010/01/26/maturation-social-media-roi/
Source: Jaime Shiller http://jamieshiller.com, http://www.marketextend.com
Step 1: Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
How Do You Monitor? 02/10/10 Share of voice How they feel Where to focus Where they are Source: Biz360 Community Insights
Step 2: Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
Step 3: Social CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
Step 4: Web Analytics ,[object Object],[object Object],[object Object],[object Object],02/10/10
Step 5: Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
Free Report ,[object Object],[object Object],02/10/10
Panelists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10

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Measuring your way to success: social media measurement, monitoring and ROI

  • 1. Monitoring, measurement, analytics and ROI Measuring Your Way to SM Success 02/10/10
  • 2.
  • 3.
  • 4. Social Network Use Skyrockets 02/10/10
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. How Do You Measure Success? 02/10/10 Traffic Lead Generation Links Awareness Social Media Coverage Signups Conversion Sales Profit Retention Customer Service
  • 12.
  • 13.
  • 14. Source: Jaime Shiller http://jamieshiller.com, http://www.marketextend.com
  • 15.
  • 16. How Do You Monitor? 02/10/10 Share of voice How they feel Where to focus Where they are Source: Biz360 Community Insights
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.