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Moving from the physical trading floor to a virtual trading floor -- how social media has changed the financial markets.

Technology Business

Nearly 60% of those working in financial
services think that their industry has so far
not been effective in utilising social media.*

81% of people in the financial sector see
Twitter as the most important social
network for their organisation, compared to
under 50% for LinkedIn and Facebook.*

One quarter of respondents are daunted by
the volume of traffic on social media and
how to monitor and manage it.*

38% of respondents are concerned by
social media because of a lack of time and
resource dedicated to it.*

*Cicero Consulting (http://www.cicero-group.com/wp-
content/uploads/2012/01/Cicero_SoMe_Report_200112_Web.pdf)

Our History of Using Social
Private groups; corporate page; focused on customers, jobs

Discussions on timely topics

Search and search engine optimization

Thought leadership – people and topics

Repository of industry info; content provider

Real-time news aggregation/intelligence; relationships

Branded video content; media interviews

The Content Challenge

• Discovery: How do we find/share valuable
social media content?
• Verification: How do we make sure we can
trust it?
• Delivery: How do we turn that content into
value for our audience – online, offline and via
mobile?

Rules of Engagement

• Listen: We are awash with data
• CRM: Salesforce.com changes the game
• Integrate: It’s not a silver bullet
• Intelligence: Everything will move in real time
• Risk: It’s real; manage it

Presentation: Leveraging Social Business Amid The Changing Regulatory Landscape Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc Learn how the latest forms of electronic communications can help your firm become a social business. Hear case studies that show how social media is being used by Financial Advisors and others to build awareness, attract leads and generate revenues. Learn about the rapidly evolving regulatory landscape and gain an understanding how your firm can use social tools effectively while complying with these rules and regulations.

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Jack bonner

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Social Networking: Connecting Business, Life and Branding for Chamber of Commerce groups. Developed and presented by Barbara Rozgonyi, this 30-minute presentation introduces groups to the world of social media via LinkedIn, Facebook and Twitter. This presentation drew one of the best attended luncheons of the year. For more information, contact Barbara Rozgonyi at 630.207.7530 or @wiredprworks on twitter.com. Barbara publishes http://wiredPRworks.com and founded Social Media Club Chicago.

Leveraging Social Business Amid The Changing Regulatory Landscape - BDI 12/4/...

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Presentation: Leveraging Social Business Amid The Changing Regulatory Landscape Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc & Victor Gaxiola, Subject Matter Expert - Social Media, Actiance, Inc Learn how the latest forms of electronic communications can help your firm become a social business. Hear case studies that show how social media is being used by Financial Advisors and others to build awareness, attract leads and generate revenues. Learn about the evolving regulatory landscape and gain an understanding how your firm can use social tools effectively while complying with these rules and regulations. www.bdionline.com

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LetsTalkFX

1. @allanschoenberg @CMEGroup

2. The Original Social Network

3. The Social Trading Floor *Brian Solis

4. Why Does Social Matter? Brand enthusiasm: Turn followers into “fans” Loyalty: Build on service; go to your customers Advocacy: Educate and maintain support Monitor: Issues management in real time

5. Nearly 60% of those working in financial services think that their industry has so far not been effective in utilising social media.* 81% of people in the financial sector see Twitter as the most important social network for their organisation, compared to under 50% for LinkedIn and Facebook.* One quarter of respondents are daunted by the volume of traffic on social media and how to monitor and manage it.* 38% of respondents are concerned by social media because of a lack of time and resource dedicated to it.* *Cicero Consulting (http://www.cicero-group.com/wp- content/uploads/2012/01/Cicero_SoMe_Report_200112_Web.pdf)

6. Our History of Using Social Private groups; corporate page; focused on customers, jobs Discussions on timely topics Search and search engine optimization Thought leadership – people and topics Repository of industry info; content provider Real-time news aggregation/intelligence; relationships Branded video content; media interviews

7. 352

10. The Content Challenge • Discovery: How do we find/share valuable social media content? • Verification: How do we make sure we can trust it? • Delivery: How do we turn that content into value for our audience – online, offline and via mobile?

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