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Social Media And Your Business Strategy

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Brainloaf
Brainloaf

Brainloaf participated in a Social Media seminar. Along with BarnRaisers, we discussed the strategic implementation of Social Media to your business strategy. We focus on Measurement and Return on Investment.

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How to profit from new social skills
Who has good social skills?
Enlists community members to help with the lifting
Knows how to find the right social network
We’re in a new era: the Social Economy In the next 3 years, Forrester projects a $6.9 billion Social Economy
Did you know? ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources: comScore, Neilsen, Harris Interactive
What are the new social skills? Find Listen Engage Activate Your Advocates Monetize
www.realstores.com (communities for professionals and novices) ‏ Find realstores.com CookiesForKidsCancer.org
Listen www.realwomenonheath.com (women’s health and wellness community)
Engage Tell two people who tell two people and so on…
[object Object],Engage
[object Object],Engage
www.pennzoilracefan.com (an online and offline community) ‏ Activate advocates
Monetize www.beinggirl.com 4 to 1 return on investment for P&G
How do you get started?
Getting Started: Crawl ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Walk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Run ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Thrive ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media tool kit
How we practice our social skills
Facebook Video App Where Social Media Meets Social Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 1 Step 2 Step 3 Step 4
Where It Begins ,[object Object],[object Object]
How Social Commerce Is Enabled ,[object Object],[object Object]
How It Is Distributed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Purchase Process Works ,[object Object]
What Is Reported ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rob Petersen Founding Partner BarnRaisers Group 5 River Road, Suite 205 Wilton, CT 06897 P 203.594.1701 C 203.231.6434 [email_address] www.barnraisersgroup.com Mike Rogers Chief Brain/CEO Brainloaf 3 Woodledge Road Stamford, CT 06807 P 203.653.2283 C 203.858-5839 @TMichaelRogers [email_address] www.brainloaf.com We welcome your questions and input

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Social Media And Your Business Strategy

Editor's Notes

  1. 12/31/08
  2. 12/31/08