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Social Media Measurement and ROI

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Biz360
Biz360

The document discusses how to measure the success of social media marketing efforts. It provides statistics on the size and growth of social media platforms. It emphasizes that companies should monitor social media conversations, engage with customers, and track key metrics like traffic, leads, sales, and customer retention to understand the impact and ROI of social media activities. The document also discusses expanding the definition of ROI to include returns on engagement, participation, attention, and trust gained through social media.

TechnologyBusiness
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Monitoring, measurement, analytics and ROI Measuring Your Way to SM Success 02/10/10
Social Media and Business ,[object Object],[object Object],[object Object],[object Object],02/10/10 Force to be reckoned with Fundamental shift in how we communicate Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
Social Media and Business ,[object Object],[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
Social Network Use Skyrockets 02/10/10
It’s All About Trust ,[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
The Question Is ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 … No longer “Should I engage?”
Social Media: Impact on Business ,[object Object],[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
Social Media: Impact on Business ,[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
Social Media: Impact on Business ,[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
Social Media: Impact on Business ,[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
How Do You Measure Success? 02/10/10 Traffic Lead Generation Links Awareness Social Media Coverage Signups Conversion Sales Profit Retention Customer Service
Let’s Talk About ROI, Baby… ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
The Definition of ROI has Expanded ,[object Object],[object Object],[object Object],[object Object],02/10/10 Source: Brian Solis “The Maturation of Social Media” http://mashable.com/2010/01/26/maturation-social-media-roi/
Source: Jaime Shiller http://jamieshiller.com, http://www.marketextend.com
Step 1: Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
How Do You Monitor? 02/10/10 Share of voice How they feel Where to focus Where they are Source: Biz360 Community Insights
Step 2: Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
Step 3: Social CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
Step 4: Web Analytics ,[object Object],[object Object],[object Object],[object Object],02/10/10
Step 5: Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
Free Report ,[object Object],[object Object],02/10/10
Panelists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10

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Social Media Measurement and ROI

  • 1. Monitoring, measurement, analytics and ROI Measuring Your Way to SM Success 02/10/10
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  • 4. Social Network Use Skyrockets 02/10/10
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  • 11. How Do You Measure Success? 02/10/10 Traffic Lead Generation Links Awareness Social Media Coverage Signups Conversion Sales Profit Retention Customer Service
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  • 14. Source: Jaime Shiller http://jamieshiller.com, http://www.marketextend.com
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  • 16. How Do You Monitor? 02/10/10 Share of voice How they feel Where to focus Where they are Source: Biz360 Community Insights
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