Town hall format discussion to explore the latest trends, opportunities, and potential bariers to delivering the next generation of social networking apps to the professional as well as the perconal/consumer market. Session wil consist of 5 min intros by panelmembers with expereince in social networking, location Based Services (LBS) , and mobile, followed by open discussion encouraging input, conversation and debate from all participants.

1. Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up their Game William Toll @utollwi VP, Marketing Yottaa

2. http://www.flickr.com/photos/telstar/1348916033/lightbox/

3. It’s OK to feel that you are being steamrolled by Social Media

4. http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/

5. It’s not OK to not stock the lake.

6. http://www.flickr.com/photos/janbrasna/176341008/

7. Talk AT Many

8. http://www.flickr.com/photos/viagallery/3440496547/

9. OR Engage WITH Few

10. Product Managers and Product Marketers Can Help Stock The Lake!Produce Content and Share It to Be Found 10

11. Why Social Media? – Content Syndication 11

12. Why Social Media? Employee Evangelist Example - Dell 12

13. Why Social Media? Employee Evangelist Example - EMC 13

14. Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld 14

15. Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged 15

16. Example Community Page & Community Written White Papers 16

17. Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company and Rackspace a cloud infrastructure company.. 17

18. Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events 18

19. Social Media tools help a massive product launch over 41 products launched in one day by EMC 19

21. SEO Momentum

22. “Real Time Results” – Google Caffeine Relevancy

23. Customer Feedback

24. Sentiment Analysis

25. Thought Leadership & Engagement

26. Blogger Outreach

27. Analyst Engagement

28. Customer and Prospect Engagement

29. “Klout”

30. Reach & Thought leadership relevancy

31. Awareness - # of mentions20

33. Employee engagement enables multiple vehicles & links

34. Employee benefit = “Fame & Money” – Passion  Selected employees can be active here:

35. Twitter

36. Blogs

37. LinkedIn

38. Delicious, Digg

39. Blog Commenting/Guest Posting

40. Forums

41. LOCAL Events – Sponsor, Speak, Engage, Network –

42. Send news, KW, trend info to marketing & sales - -share.21

43. Tactical Map: Social Media - Strategy and Vehicles Press Releases Articles Flickr Facebook Delicious/Digg (s) Foursquare (s) Forums/Discussions Evangelist (s) Promotion Blog(s) Twitter (s) YouTube (s) LinkedIn (s) Community Page Links on 3rd Party Directories(s) White Paper Events Page Webinar How-To-Video Podcast Slideshare (s) Case Study Customer Video Email Marketing Analyst Reports (s)= Multiple 22

44. Thank You! William Toll @utollwi VP - Marketing @Yottaa www.yottaa.com william@williamtoll.com