Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
This presentation on delivered at the National Coffee Association Centennial Convention on Friday, March 18, 2011.
SESSION DESCRIPTION:
Every business, big or small, can benefit from using social media to acquire new customers, make current customers more loyal, and improve its brand image. Smart businesses are doing that. However, the smartest businesses are also using social media to also provide better customer service, develop new products/services, and improve employee engagement. Learn as John Moore, former marketer with Starbucks and Whole Foods, shares actionable advice on how your business can use social media to drive real business results.
PRESENTER BIO:
John Moore is a marketing strategist. From 1994 through 2004, John designed and implemented marketing programs for both Starbucks Coffee and Whole Foods Market. He now operates the Brand Autopsy Marketing Practice, a consultancy helping businesses profit by marketing with passion and purpose. John serves as a Marketer-at-Large with the Word of Mouth Marketing Association. In this role, John educates and motivates businesses to use word-of-mouth and social media marketing effectively and ethically. He is also the author of TRIBAL KNOWLEDGE, a business management book, and is active in social media circles.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
This presentation on delivered at the National Coffee Association Centennial Convention on Friday, March 18, 2011.
SESSION DESCRIPTION:
Every business, big or small, can benefit from using social media to acquire new customers, make current customers more loyal, and improve its brand image. Smart businesses are doing that. However, the smartest businesses are also using social media to also provide better customer service, develop new products/services, and improve employee engagement. Learn as John Moore, former marketer with Starbucks and Whole Foods, shares actionable advice on how your business can use social media to drive real business results.
PRESENTER BIO:
John Moore is a marketing strategist. From 1994 through 2004, John designed and implemented marketing programs for both Starbucks Coffee and Whole Foods Market. He now operates the Brand Autopsy Marketing Practice, a consultancy helping businesses profit by marketing with passion and purpose. John serves as a Marketer-at-Large with the Word of Mouth Marketing Association. In this role, John educates and motivates businesses to use word-of-mouth and social media marketing effectively and ethically. He is also the author of TRIBAL KNOWLEDGE, a business management book, and is active in social media circles.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
In our current social and political landscape, ‘Fake News’ has dominated the global conversation, but how do we recognize what is mis- and disinformation? And how can we contain it?
In this webinar, we take a closer look at this pressing issue, and how to use technology to mitigate the effects of misinformation and fight distrust.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Advertising has been around since the 1860s, but the digital explosion in the last few years means everything we know has to change, right? No. Also, yes. Mike Osswald, VP for Experience Innovation, kicks off the Digital Summit by refashioning 4 basic marketing principles for the digital age.
www.hansoninc.com/summit
Building Social Excellence: Insights on the Construction IndustryBrandwatch
In the following report, we analyze the online conversation of 20 leading construction companies from the US and UK and highlight opportunities for growth using social intelligence. Specifically, we reveal:
- The Construction Social Index: ranking construction companies across important social presence metrics
- How construction brands and their audiences interact online
- The impressions different types of Facebook content have on audiences
- The growing role of social media in construction industry recruitment
This MIT Enterprise Forum of Cambridge workshop covers the fundamentals of digital marketing, from choosing the right marketing channels to campaign execution. We'll cover strategies to de-risk your campaigns before investing significant time and money into your digital marketing efforts by evaluating channels before getting started. This workshop will focus on analytics, search engine marketing, pay-per-click advertising, social media advertising, content marketing and email marketing.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
In our current social and political landscape, ‘Fake News’ has dominated the global conversation, but how do we recognize what is mis- and disinformation? And how can we contain it?
In this webinar, we take a closer look at this pressing issue, and how to use technology to mitigate the effects of misinformation and fight distrust.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Advertising has been around since the 1860s, but the digital explosion in the last few years means everything we know has to change, right? No. Also, yes. Mike Osswald, VP for Experience Innovation, kicks off the Digital Summit by refashioning 4 basic marketing principles for the digital age.
www.hansoninc.com/summit
Building Social Excellence: Insights on the Construction IndustryBrandwatch
In the following report, we analyze the online conversation of 20 leading construction companies from the US and UK and highlight opportunities for growth using social intelligence. Specifically, we reveal:
- The Construction Social Index: ranking construction companies across important social presence metrics
- How construction brands and their audiences interact online
- The impressions different types of Facebook content have on audiences
- The growing role of social media in construction industry recruitment
This MIT Enterprise Forum of Cambridge workshop covers the fundamentals of digital marketing, from choosing the right marketing channels to campaign execution. We'll cover strategies to de-risk your campaigns before investing significant time and money into your digital marketing efforts by evaluating channels before getting started. This workshop will focus on analytics, search engine marketing, pay-per-click advertising, social media advertising, content marketing and email marketing.
How to leverage B2B social networking with standard seattle 2010The Oren Group
Describes why adopting social media in B2B marketing is a must in today's markets. Provides examples of how leading companies like:Cisco, Dell, Intel and IBM are leveraging social media to generate new business, cultivate relationship with existing customers and increase share -of -voice in their industries
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
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Social Media’s Return On Investment – When Will We Get Buy-in?
1. The Social Media Club of NYC Presents: Social Media’s Return On Investment – When Will We Get Buy-in?June 17, 2009 Presenters: Josh Chasin, Chief Research Officer, comScore, Inc. David Binkowski, Director of Word of Mouth Marketing at MS&L Moderator: Donald Schwartz, Dir. Online Promotion & Technology Writer, Imagelink Productions, Technology Coordinator Fast Company.com For NYC Social Media Club: Les Blatt, New Media and Multimedia Strategist Acknowledgments: PR Newswire
5. 5 What We Do…. We are the largest provider of digital marketing intelligence, using a platform that helps our customers make better-informed business decisions and implement more effective digital business strategies We measure the continuous online activity of 2 million people globally who have granted us explicit permission to confidentially measure their Internet usage patterns. Our products and solutions provide our customers deep insights into consumer behavior, both online and offline
6. 6 360° View of Consumer Behavior The Only Global Measurement of Audience and e-Commerce Web Visiting and Viewing Online Transactions Demographics Life Stages Search Behavior Streaming Video Media Exposure 32 Media Metrix Reported Countries 172 Countries with Sample Presence Powerful PlatformGlobal Panel of 2MM Users, Largest of Its Kind
7. 7 8out of the top10 CONSUMER BANKS 10out of the top10 INVESTMENT BANKS 4out of the top5 CABLE COMPANIES 5out of the top5 TELEPHONE CARRIERS 7out of the top10 PHARMA / HC COMPANIES 23out of the top25 ONLINE PROPERTIES 7out of the top8 CREDIT CARD ISSUERS 45out of the top50 INTERACTIVE AGENCIES 9out of the top10 US MEDIA Serving a Diverse Marketing Constituency
11. Community and Personals sites are seeing negative growth, likely a result of Social Networking sites replacing a large part of these sites’ functionalityWorldwide Online Category Penetration vs Growth 90% Search/Navigation 80% Retail 70% e-mail Directories/Resources Downloads Social Networking* 60% News/Info Multimedia Community Telecommunications 50% Blogs Category Penetration (% of Online Users) ISP Reference 40% Instant Messaging Photos 30% Radio 20% Personals Teens Retail - Music 10% 0% -40% -20% 0% 20% 40% 60% 80% Category Growth Year Over Year Source: comScore World Metrix
12.
13. In May 2009, 76% of US Internet Users Visited a Social Networking Property
16. Note that these numbers are computer access of the Internet and exclude mobile Show of hands; how many of you are twittering on your phone right this minute?) You can let me know: @jchasin That growth in visits looked small on the Facebook scale, so let’s blow it up… Ashton Kutcher joins Twitter Regarding Twitter…
26. In the World of Social Media… Clarity is key Keep measurement simple Einstein: things should be as simple as possible… but no simpler Control is not the point
27. So What About ROI? First off… for many brands and categories, participation in social media may be about staying even Before thinking about ROI… we need to consider whether social media is at least a cost of doing business There is no one magic metric What to measure is a function of what you’re trying to accomplish
29. Why Is Social Media So Popular? Its Human Nature to Advocate Advocates represent ~40% of online category buyers AUTOMOTIVE CONSUMER ELECTRONICS HOME LOAN HOTELS Base (Advocate/Non-Advocate who purchased in the past 6 months/CE is 3 months) AUTO (196/382); CE (257/348); TRAVEL (176/447); HOME LOAN (195/299)
30. Advocates Extend Your Brand 8.2 20.3 AUTO Advocates tell twice as many people about their purchases creating awareness… CONSUMER ELECTRONICS 14.7 7.2 5.2 11.1 HOTELS 4.5 HOME LOANS 9.2 Base (Advocate/Non-Advocate who purchased in the past 6 months/CE is 3 months) AUTO (196/382); CE (257/348); TRAVEL (176/447); HOME LOAN (195/299)
31. Advocates Are Heavier Searchers Average Searches Per Month % Reach Social Networks 104 Queries 84% 72 Queries 47%
32. With Respect to Social Media ROI… Marketers fall into 2 categories: Those waiting to see if there is a way to generate a return Those who have already jumped in However…. Thus far the success stories tend to be anecdotal case studies Dove on YouTube Dell on Twitter 30
35. The Takeaway Social media are pervasive and consumption is increasing Embracing web 2.0 marketing means letting go and diving in Not all brands and companies are comfortable with that Including some that think they are Brand advocates touch many more consumers with their influence And not surprisingly, are heavy users of social media Brand strategies (and ROI metrics) for social media need to be a function of brand goals and objectives There is no silver bullet You don’t need someone to prove to you the ROI of social media. You need to develop programs in line with goals and objectives, and figure out how to measure the ROI for YOU.
38. 36 Who am I? SVP, Word of Mouth Marketing @ MS&L Run digital team in New York, formerly Ann Arbor Started WOM practice 5 years ago, wrote WOMMA blogger ethics code, MEAP Work across practices on digital strategy