In this presentation, I tried to draw a picture of the actual social media basics. Not about trends and new functionalities but well about how to approach social media based on a performance and objectives. To resume, we can see today that people are expecting high quality and penitence in terms of social media content. Therefore, advertisers need to adjust their campaigns and their audiences' expectations. The mix between Paid, Owned and Earned media is key in the success of social media for advertisers. Finally, we can see that future of social media platforms are in the dialog. Just like platforms like Whechat. Feel free to contact me for further information about this topic. Cedric/c

1. Social Media Basics For Marketeers 2019
A quick overview on social media insights for advertisers in 2019

2. CEDRIC/C
DIGITAL STRATEGY COACH / KEYNOTE SPEAKER / ENTREPRENEUR
Lead Digital Strategist @ Mountainview agency

3. 1. Introduction
2. Way of working
3. P.O.E.
4. Paid
5. Organic vs paid
6. Evolutions
7. Futur
8. Conclusion

4. 1. Introduction

5. They choose you, not the opposite

6. Do you now what your clients are expecting ?

7. Do you now what they are doing online ?

9. 50%
of digital
activities are
social

10. 75%
of social media
activities are
mobile

11. 2. Way Of Working

12. You have to learn the rules of the game

13. Algorythms are the real puppet master

14. 6%
is the
approximative
organic reach on
facebook

15. 3. P.O.E.

16. Paid
Owned
Earned
MEDIA

17. Do i really need this ?

18. It only works when combined !

19. 4. PAID MEDIA

20. A necessary evil

21. A real game changer

22. Only
24%
of the pages are
using paid media

23. Social media
platforms are
the biggest data
provider

24. Core Audiences
Behavioral
Demographic
Interest
Connections
…

25. Fans
Engaged Audience
Actuals clients
Website visitors
Tracking pixel
…
Look-a-like

26. Custom audience
Website visitors
Tracking pixel
Mailing list members
Actual clients
…

27. 5. Organic vs Paid

28. Organic is a stroke of luck

29. Paid is a recipe

30. Organic Paid
Fans
Viral
Short term
Results
Audience
Targeting
Long term
Objectives

31. 6. Evolutions

32. One to rule them all ?

34. Ephemeral Content

35. Stories is the
actual hot
format

36. Live Content

37. People spent
3X
more time on live
video compare to
classical content

38. 7. Futur

39. Social media are evolvingFutur of social media is in the dialog

41. 2017
Information
Display

42. 2019
One to One
selling tool

43. What’s coming ?
Holistic Tool

44. 32%
of all recorded
WeChat activities
were payments

45. 8. Conclusions

46. We live in a world of skepticism

47. People are looking for transparency

48. Dialog

49. And Interactions

50. Are you future proof ?