The document discusses how small businesses can benefit from social skills and social media. It outlines that 90% of purchase decisions begin online and most people research purchases socially. It then provides tips for small businesses to get started with social media, including establishing an online presence, developing a social media plan, and creating compelling content to engage customers and advocates. The goal is to monetize social relationships and networks to help small businesses profit in the new "Social Economy".

1. How small business can profit from new social skills

2. Who has good social skills?

3. Enlists community members to help with the lifting

4. Knows how to find the right social network

5. We’re in a new era: the Social Economy In the next 3 years, Forrester projects a $6.9 billion Social Economy

7. What are the new social skills? Find Listen Engage Activate Your Advocates Monetize

8. www.realstores.com (communities for professionals and novices) ‏ Find realstores.com CookiesForKidsCancer.org

9. Listen www.realwomenonheath.com (women’s health and wellness community)

10. Engage Tell two people who tell two people and so on…

13. www.pennzoilracefan.com (an online and offline community) ‏ Activate advocates

14. Monetize www.beinggirl.com 4 to 1 return on investment for P&G

15. How do you get started?

20. Social media tool kit

21. How we practice our social skills

28. Rob Petersen Founding Partner BarnRaisers Group 5 River Road, Suite 205 Wilton, CT 06897 P 203.594.1701 C 203.231.6434 [email_address] www.barnraisersgroup.com Mike Rogers Founding Partner Brainloaf 3 Woodledge Road Stamford, CT 06807 P 203.653.2283 C 203.858-5839 [email_address] www.brainloaf.com We welcome your questions and input