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CUANY 2010 | Social Media 101 for Credit Unions

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Rhea Drysdale
Rhea Drysdale

An introduction to social media at the Capital District Chapter meeting of the Credit Union Association of New York.

Technology
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CUANY | SOCIAL MEDIA 101 Rhea Drysdale COO, Outspoken Media
What is social media? ,[object Object]
What is a credit union? ,[object Object]
social media credit unions
The media, industry publications, your employees and your kids are saying…
I WANT YOU TO USE SOCIAL MEDIA
No one is talking about us. How do I get a return? Who will manage it? How do we sort through the noise? Where do we start? Social media is a waste of time! What if people complain about us?
Social media is a waste of time!
REMEMBER: Social media is just a vehicle
[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Me! I trust: Friends Reviews Impartial news Real customer service Local businesses I hate: Direct mail Email spam Banner ads Impersonal customer service Bank of America 3,388 Twitter followers | 582 Facebook friends 351 LinkedIn connections | 82 Dailybooth fans | 75 Foursquare friends
No one is talking about us!
Monitoring Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subscribe to Advanced Searches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wordtracker Questions http://labs.wordtracker.com/keyword-questions
Where do we start?
Protect Your Brand
Define Your Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Define Who You Are vs.
Define the Medium(s) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PR Customer service Linkbait Reviews Comments Bookmarks Widgets Applications Mobile
Allocate Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog
Facebook Pages
Twitter Profiles
LinkedIn Groups
Foursquare.com
Yelp.com
Yelp.com
Indeed.com
Videos 91,022 views Ranks on Google!
Infographics
Photos
Widgets
Track Results ,[object Object],[object Object],[object Object]
Test and Refine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU ,[object Object],[object Object],[object Object],[object Object]

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