2. Language
For my music video I wanted to create a narrative story with
elements of live performance and people dancing. In they
video the use of make up shows that people don’t need to
be fake by putting on make up people look good natural
and you can take it off and be yourself. The pace of the song
is very fast so that is why I tried to make a lot of cuts and
tried to cut to the beat of the song with one or two shots
going on for a bit longer. The mise-en-scene of the video
worked well with most of the lyrics when I was trying to link
them with the narrative. The genre of the song is pop so I
tried using bright colours and just making the video as fun
as possible for people to watch so they can enjoy watching
it and showing it to all of there friends.
3. Ideology
The messages and values of my video is that everyone can
have a bad time in there life but that shouldn’t effect you and
as in the words of the song you should just shake it off and
don’t let the people or things that are putting you down effect
how you are. Another message it gives out is about
relationships and that they are not all perfect and people can
fight and people do more on. If people have been in a bad
relationship then the video shows them that they shouldn’t
take it to heart and they should move on and find someone
else. The message and value that I tried not to put across was
the sexualisation of women I just wanted to make a video
what just focused on the fun element of pop rather than
making people watch it because there are half naked hot
women.
4. Audience
Audience The audience for this music video is
for teenagers and above this is because they are
the people what listen to music the most. By
using sexualisation it could create a wider
audience but on the other hand this might not
appeal to a larger audience because some
people might précised it as being sexist. Because
it is a fun and upbeat video it will keep people
interested and they will share it with there
friends and this also creates a bigger audience.
5. Representation
In my music video I wanted my artist to be
represented in a positive light and be a role
model to teenagers. The way I wanted the full
video to be represented is in a fun way a song to
listen to when you are sad to make you happy or
when you are happy to have a good time. When
making the video I didn’t want just young
people in there so I added some older ones to
make the video more diverse and represent
different people.