Here is the evaluation of my products. In this evaluation I have compared my products to existing products.

1. Evaluation- Boys Boys Boys Ashleigh Thomas

4. In what ways does your media products use, develop or challenge forms and conventions of real media products?

5. My music video fits into the ‘pop’ genre, due to my chosen style of music and the conventions that my video has adhered to. My video has shots similar to those of ‘Katy Perry- Firework’ as they both feature close ups of the singers face singing the lyrics. I decided that I would use mainly close-ups and medium close ups to ensure that my artist will be attracting the main attention of the audience and, by seeing her facial expressions and singing, they will be able to relate to the singers feelings and also will be able to tell that she is the artist. My video also features many jump cuts, which is a common feature in music videos, thus making my video more conventional. Jump cuts are very popular in music videos as they can heighten a songs pace and set a mood for the song. I used jump cuts in my video to show my actress in different locations, and also jump cuts were used when I changed from my actress singing to the narrative of my music video.

7. Colour in my music video Conventionally, pop videos are bright and colourful so that they attract a young audience, however in the instance of my music video, my target audience is of a teenage age and therefore, I did not feel the need to use a lot of bright colours Instead of using bright colours I used a darker colour scheme of black, white and purple, a colour scheme which is also reflected on my digi-pack. I chose the black and white colour scheme as I felt that it aged the pop genre and would make it appealing to an older audience; I know this because I surveyed people from my target audience and that was the colour scheme that attracted them the most. I incorporated purple into my colour scheme because I felt that a simple black and white colour scheme would be too bland and that then my video would be unrecognisable from the pop genre. Also, I felt that by making my actress wear a colour, she would stand out and catch my audiences eye.

9. Light-hearted, element of fun in my music video Conventionally, pop videos have a light-hearted theme and are not too dark. The colours are generally light to set a pleasant atmosphere. This is especially true in Taylor Swift’s ‘Love Story’ however, in videos aimed at an older audience, for example Jessie J, the colouring is much darker to make the video seem older and more mature. In pop videos generally aimed at older audiences, some videos feature an element of humour. This humour, however, needs to relate to the target audience to ensure that the humour can be appreciated and understood. If humour is to be added, then it is usually only in small doses as if there is too many jokes then the video is not generally taken seriously and the audience is left remembering the humour and not the song. An example of an element of fun in a music video is Katy Perry’s ‘California Girlz’, in one particular shot, the actress is shown to be waving at a childlike character, thus leading the audience to believe she is innocent, the next shot however, the character is shown to swear at Katy, who is then showed to be shocked. This adds an element of humour as it is unexpected

12. Does my video challenge or conform to videos the artist has previously done? Both of the above shots show the establishing shots of the artist for my video and also for Lady Gaga’s- ‘Bad Romance’. Both shots show the artist looks to the side, not making eye contact with the camera. This adds mystery to the artist and therefore makes people more intrigued about the artist and thus more likely to watch. Another similarity is that both Lady Gaga and my actress are on white backgrounds, which makes them the centre of attention to the audience. Obvious differences is Lady Gaga’s infamous quirky nature so features such as the clothing and hairstyle are bound to be different.

13. These shots show that similarly to the artist, my actress is shown to be on her side. Both Lady Gaga and my actress are both singing, which supports the pop convention that showing the artist singing is a big aspect of pop videos. Another similarity is the backgrounds. Lady Gaga is commonly shown on black or white backgrounds, which is similar to the backgrounds that my actress is shown on.

14. Another similar aspect of my video compared to Lady Gaga’s is the pouring of a ‘vodka’ like liquid. These shots make it clear that the video is ideally aimed at an older audience and gives the video a harsher edge and gives the artist a darker side. In Lady Gaga’s video, the drink ends up being some form of poison as the actor ends up dead, however differently, my video shows that it is the artist that drinks the spiked drink and this shows the naivety of my actress and makes the male look bad whereas in Lady Gaga’s video, it is the females who are seen to have the dark streak.

18. My poster and CD front cover My poster My front CD cover

20. My CD cover front and back Front of my CD cover Back of my CD cover

24. What did you learn from your audience feedback?

26. Progression of my poster

27. How did you use media technologies in the construction, research, planning and evaluation?