This is my Blog for my A-Level Media Coursework.

1. Maisie Jones 13.3

2.  In this coursework there were lots of choices available to make, I
chose to make a music video, this includes making covers for the
CD and DVD cover and a magazine advertisement.
 In order to complete that I will need to complete some in-depth
research in to music videos. I will need to chose a genre of music
and what song I will choose. I will get help from making a
questionnaire, where I will ask my target audience what they think I
should do.
 What I need to do in order to complete my Coursework
 Research into Music videos and plan
 Decide on a song choice
 Decide some ideas for my music videos
 Put these ideas into a storyboard
 Decide which idea I will be doing and deciding on location and who
will star in my video.
 Film the video.
 Edit the footage
 While doing the video I will have to take pictures for the CD and DVD
package.
 Evaluation

3.  In my research I will be researching existing media videos,.
And see if there is any similarities.
 I will research into existing CD covers, and analysing the
conventions.
 I will be looking into the magazine advertisements this will
allow mw to see what I will need to include in my
coursework.
 I will need to make a mock up CD cover and Magazine
advertisement, this will allow me to have an idea of what I
will need to create.
 I will need to make a storyboard of all the shots included

4.  I have looked at many music videos that have many different
genres of music videos, I was looking into what camera shots
and camera angles. I looked into a variety of different genres
as I wanted to see how different videos were being shown. I
will look in detail at a few Music Videos which are different
genres as I feel that when it will come to filming my own
music video I will be able to see exactly what they want to
see. It will also help me make my final song choice as there
are a few that I can‟t decide on.
 I will analyse a few music videos so I can see the conventions
that are present and can analyse why people would like the
video, I might also make a questionnaire and ask people to
tell me what they like about the video, so I will have some of
my target audience feedback on existing music videos.

5.  In this first part of the song, there is a heartbeat music going
on, this makes you interpret the style of the video, it also
makes you want to know what is going on as there are the
jumpy images of a girl playing poker and smoking. These are
very intriguing images.
 This is Jessie J first single and the lyrics can relates to this
well as in the beginning there is a line “Stomp Stomp I‟ve
Arrived” this could symbolise that she has arrived into the
music Industry as well as the place in the video.
 In the Lyrics of the song and the video I can see traits of the
male gender, The title do it like a dude might symbolise, that
she can do anything that a male can do it to. The lyric “Grab
my crotch, wear my hat low like you” and “Pour me a beer”
shows what people stereotypical link to the male gender.
http://www.youtube.com/watch?v=pOf3kYt
wASo&feature=player_embedded#!

6.  There are various that are bring used in this music video. The shots
that are most common are;
 Close Up
 Mid shots
 Long shots
 Lots of Jump cuts have been used to
Show the „Punky‟ feel going on. The
Images are used to create the tension
Feeling, as it fits the genre of the song.
http://www.youtube.com/watch?v=pOf3kYt
wASo&feature=player_embedded#!

7. Video 1
 What do you like about this video?
I love this genre of music and think it is a good example of music that the target audience are listening to
today. I think that the shots that have been used are good for the genre they help represent what the
lyrics are actually saying. I like they way the video makes you think about what is actually going on. It is
different to a lot of videos as you wouldn‟t normally see a video like this.
I‟m not a big fan of this genre of music but I feel that the video is quite good as it is showing what the
lyrics are actually saying. I can see that “Jessie J” is saying a girl can do anything and the environment
she is in associated with men, this tells me she can “Do it like a dude”. I think that the shots that have
been used are good and work really well with the genre of the song.
 Do you think that the video links well to the lyrics?
Yes I think that the video link well to the lyrics I think the way the video has been put together has helped
portray Jessie to have traits of the male gender, this is what the lyrics of the song are trying to make
out.
Listening closely to what is actually being said, and watching the video at the same time I can make sense
of what is actually happening. The video is showing “Jessie J” doing the male traits that she is saying
she can do in the lyrics so yes the video does link well to the lyrics.
 Do you think the video is effective?
Yes I think that the video is very effective. I like that is has been edited together.
Yes overall I think that the video is very effective. I think that the shots that have been used help to
represent what is happening.

8.  In the first part of the video we see that it is a beach scene, and a
campervan, this makes it looks like an upbeat and glamorous video.
 It is a summery song and it really links to the location of the video.
 You can see both groups of people, the boys and the girls going to
the same place in the same location.
 The Video was set on the beach this allowed the target
audience, which are girls in the age group 11-19 years. This attracts
them, to the video and makes them want to watch it again and again
 The clothes that the boys wear fit really well with location and the
genre of the song. The clothes are very fashionable which is what
you expect to see in pop music videos.
 It is also set in quite a romantic settings, this will ensure that the
target audience will keep wanting to re watch the video.
 http://www.youtube.com/watch?v=QJO3ROT-A4E&ob=av2e

9.  There are various that are bring used in this music video. The shots
that are most common are;
 Close Up
 Mid shots
 Long shots
 Fast pace cuts have been used to stick to the tempo of the music.

10. Video 2
What do you like about this video?
 I like the video as it send a message to a lot of teenagers all over the world, no matter
who you are you are beautiful in some way or another.
 I like the video because it is my favourite band, so I couldn‟t not like it
Do you think that the video links well to the lyrics?
 I think some of the shoos do link well as when they are singing the line „ I cant believe
you don‟t know oh oh you don‟t know your beautiful‟ and they point at the camera like
they are talking to the people watching the video.
 I feel that the video does link with the lyrics as they are singing to a bunch of girls
saying them are beautiful, sometimes I fell the video has nothing to do with the lyrics
though.
Do you think the video is effective?
 I feel the video is effective as the way they put the shots together makes it all seem so
believable
 I like the video and feel it is effective because it help tell the story and send across the
message they wanted to send.

11.  My Target Audience is going to be Girls in the age range
of 17- 20 year olds.
 I will be asking a range of my target audience to answer
my questionnaire to ensure that I get all the correct
information I will also ask a few men that also fall it that
age categories to answer a few questions so that I have
some comparison, I might also ask a few adults just to
ensure that I have all the information I need and there will
be some comparison to which I can use when asking for
feedback for my over all production.
 Finding out exactly what my target audience will be really
helpful as I will know what to put in my music video. this
will ensure that I make a video which caters for all of my
target audience.

12. 1. How old are you?
11-16
17-20
21-24
25+
2. What gender are you?
Female
Male
3. Do you watch music videos?
Yes
No
4. What genre of music do you prefer?
Pop
Rock
RnB
Country
Indie
Other
If other please state______________________________________________
5. In the music video what would you like to see?
A story being told
The band sing
Both
6. Do you think the video should be;
Funny
Relate to the video
7. What should feature on the front of the CD cover?
Explain here
_________________________________________________________________________________________________________________________
__________________________
8. What is your favourite music video and why?
_____________________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________________
______________________

13. 1. How old are you?
11-16
17-20 IIIIIIIIII
21-24
25+
2. What gender are you?
Female IIIIIIIIII
Male
3. Do you watch music videos?
Yes IIIIIIIIII
No
4. What genre of music do you prefer?
Pop IIIIII
Rock II
RnB II
Country
Indie I
Other
If other please state______________________________________________
5. In the music video what would you like to see?
A story being told IIIII
The Artist singing I
Both IIII
6. Do you think the video should be;
Funny II
Relate to the video IIIIIIII
7. What should feature on the front of the CD cover?
Explain here
The Artist, Logo, Band artwork and bright colours.
8. What is your favourite music video and why?
One Direction I
The Wanted II – Because they are a great band!
Jessie J II – She is Different and makes a funny story that is based on the lyrics in her song.
Paramore I – The scenery in there song Brick by boring brick is good and I find it really interesting.
Lady Gaga I – She tells a story in her videos and I find her inspirational.

14. How old are you? What gender are you?
12
10
8 Male
6
4 Female
2
Male
0 Female
11 Years- 16 17 Years -20 21 Years-24 25 Years +
Years Years Years
0 2 4 6 8 10
Do you watch Music Videos?
What genre of music do you
Indie
10
10% prefer?
Other
8 Country 0%
0%
6
4 RnB Pop
2 20% 50%
0
Rock
Yes No 20%

15. In music videos what do you Do you think the Video should
like to see? be;
Both 8
A Story being told 6
The Artist Singing 4 Funny
The Artist Singing
2 Related to the Video
A Story being told Both
0
Funny Related to the
0 2 4 6
Video
What should Feature on the What is your favourite Music
front of the CD? Video and Why?
The Artist The Logo Bright colours Band colours
One Direction
Lady Gaga The Wanted
19% Jessie J
48% Jessie J
9% Paramore
24% One Direction Lady Gaga
0 0.5 1 1.5 2 White Lies

16.  Overall within the Graphs I can see there are clear answers that
stand out. This shows that the majority of my target audience
agree meaning that I will be able to make an easy decision for
me to make.
 I can see that my Target Audience are all in the age range 17-19
Year olds. They are mainly female with a little male input. They
all watch Music Videos, There was a difference in opinion in
which genre people agree with, which is common as not
everyone has the same taste in music. The majority of people
said Pop is their favourite genre of music. Everyone agreed that
the video should tell a story and a few think that it should also
be funny.
 There is a agreement with what every feels should go on to the
front cover, this would include, The Artist, The Artists
logo, Bright colours but try and keep to band colours if possible.

17. This is me putting my information
into excel. I used Excel to create
my graphs as it is a piece of
software I knew how to use, I
found it quite simple to create
graphs. Once all the information
was completed I started putting
them into graphs.
I chose to use a pie chart for
this information as it will look
well presented and will be
easy to understands as there
will be percentages so people
can read exactly how many
people are choosing what.
Countr Indie Other
y 10% 0%
0%
RnB
Pop
20%
50%
Rock
20%
The Graph

18.  A few changes that I have decided to make. Most music videos
today don‟t just cater for one gender type. So I‟m going to try
and ensure that my music video is for both Male and Female.
 To ensure that this happens I need to ask a few more people to
answer my questionnaire, these would have to be answered by
men. This would ensure that I have a variety of answers to work
around to ensure that my music videos reaches my target
audience needs to ensure that there is maximum entertainment
and escapism.

19. This is the same questionnaire that was asked the
first time round, I was thinking that u needed more
male input so I asked 5 more boys. This allows me to
compare what both gender want to see with my
music video.
The results from the questionnaire are, That
all the boys that I asked fell into my target
audience age range.
Most of them watch music videos apart from
one. There was a wide range of different
genres of music that the boys liked. I think
that this wouldn‟t affect me as I will be using
different aspect throughout the video. There
was a difference with people saying that it
should include humour but should also relate
to the music, I think this will depend on what
genre of music that will be used.
I found the same results what should be on the
front of my CD and I wanted to know what type of
music video‟s my target audience listen to so I can
get ideas from these

20.  I have had trouble picking my song, I wasn‟t sure what song I
could make an effective video for. I had a few ideas but nothing
that I could make an entire video for. To solve this problem I
looked in detail at a few songs and there lyrics to see if I could
find a hidden message that I could base my video on.
 The songs that I have looked in detail into are;
 Jar of Hearts – Christina Perri
 Na Na Na- One Direction
 I chose both of these songs as they are known by quite a lot of
people I think that these songs can relate easily with the target
audience of my video. I can see that these might relate more to
girls, but I used a social networking site and found that there is a
could ratio of male fans for these to artists.

21.  I know I can't take one more step towards you The light in my eyes
Cause all that's waiting is regret I wish I had missed
And don't you know I'm not your ghost anymore? The first time that we kissed
You lost the love I loved the most 'Cause you broke all your promises
And now you're back you don't get to get me back
I learned to live, half-alive
And now you want me one more time Who do you think you are?
Runnin' 'round leaving scars
Collecting your jar of hearts
And who do you think you are? And tearing love apart
Runnin' 'round leaving scars
Collecting your jar of hearts You're gonna catch a cold
And tearing love apart From the ice inside your soul
So don't come back for me
You're gonna catch a cold Don't come back at all
From the ice inside your soul And who do you think you are?
So don't come back for me Runnin' 'round leaving scars
Who do you think you are? Collecting your jar of hearts
And tearing love apart
I hear you're asking all around
If I am anywhere to be found You're gonna catch a cold
I have grown too strong From the ice inside your soul
To ever fall back in your arms Don't come back for me
Don't come back at all
I've learned to live, half-alive Who do you think you are?
Now you want me one more time Who do you think you are?
Who do you think you are?
Who do you think you are?
Runnin' 'round leaving scars
Collecting your jar of hearts This song is talking about how a women hearts has been broken, as she
And tearing love apart has been left by her boyfriend , it also talks about how she has moved
on and doesn‟t need him in her life anymore. I can see this through the
You're gonna catch a cold
From the ice inside your soul line. “And now you‟re back you don‟t get to get me back.” Through the
So don't come back for me song I can also see that this might not be the first time it has happen, I
Who do you think you are?
Dear, it took so long can see this through the chorus.
Just to feel alright
Remember how to put back

22.  [Verse 1] Cause when we think we‟ve got it right
We‟ve got a bit of love/hate We go na na na na
You take me to the edge then you hit the breaks  [Break]
I say it‟s over one day,
But then I‟m calling back begging you to stay  [Chorus]
We make up then we break up all the time We‟re like na na na
Then we‟re like yeah yeah yeah
I‟ll say that I hate her song, then you‟ll go request it the Always like na na na
whole night long Then we‟re like yeah yeah yeah
Some people say it‟s so wrong but even when we
fight,  We‟re like na na na
It‟ll turn me on Then we‟re like yeah yeah yeah
We make up then we break up all the time Always like na na na
Then we‟re like yeah yeah yeah
[Chorus]
We‟re like na na na  No we can‟t make up our minds
Then we‟re like yeah yeah yeah Cause when we think we‟ve got it right
Always like na na na We go na na na na
Then we‟re like yeah yeah yeah
No we can‟t make up our minds This song is about a relationship, It talks about even
Cause when we think we‟ve got it right though they might disagree all of the time, that they
We go na na na na still like each other. I can see this through the
[Verse 2] chorus “ We‟re like na na na, The were like Yeah
You wanna party too late
But when I do the same all you do is complain
yeah yeah” They might disagree on thing but overall
You know that it drives me insane it will work out.
But when I get with you girl you make it okay
We make up then we break up all the time
 [Chorus]
We‟re like na na na
Then we‟re like yeah yeah yeah
Always like na na na
Then we‟re like yeah yeah yeah
 No we can‟t make up our minds

23. To make the final decision on which song I would choose I looked
closely at the lyrics to see if there was hidden meaning. I looked
to see what the lyrics were saying as that is what my target
audience said they wanted to see, After a long time making sue I
was going to make the correct decision I chose to make my
music video in the song Jar of Hearts by Christina Perri.
I decided this would be the best option as I know the song quite
well and the people that I will be filming do as well. this song has
also been in the charts which means it is more than likely that
my actors, will already know most of the lyrics, so it will be
easier for them to remember. Meaning that there will be less
mistakes.
The Link to Jar of Hearts-
http://www.youtube.com/watch?v=8v_4O44sfjM&ob=av2e

24. First of all I had to find out which label Christina Perri was signed to. I
found out it was Atlantic Records so I went on there page to find there
email address so I could contact them asking whether I could use Jar of
Hearts for my music video.
This shows where I
found the email
address on the site.
This is the email that I
sent to Christina Perri‟s
Management.

25. This is the reply, that I got back from Atlantic
Records, saying that I could use there song Jar of
Hearts.

26.  The ideas that I have for my video so far are that I want it to have a
cold and dark, but I want there to be a little bit of light. This will
connote that she is going through a rough patch but the light shows
as if she is getting through it.
 It could be set in a bedroom as she will be getting over the “boy”. It
will be a little messy to say that she doesn‟t care.
 Throughout the video Picture might be put in the bin, I will zoom in
on this a cut to the boy with another girl. They will break up
meaning again he will have “stolen another heart for his jar”
 By the end of the video the girl could be outside her house in the
light! This shows she is completely over him.
 There could be a split screen which could show another girl that has
been hurt by this man.
 One Person sings while one person acts
 Have a group of girls that have all been hurt
 The curtain could open further as the videos goes this connotes that
the light is coming back into her life! “And now you‟re back you
don‟t get to get me back!” – she is finally over him.

27.  My first storyboard was very basic just to get the ideas down, I then
decided that I wanted to do a more detailed plan.

28.  This is my more detailed storyboard.

30. This is where I will explain my what my story board is showing
In the first scene- the camera will be outside the door looking
into a dark room with a little bit of light, you will see the girl
sitting on the bed, looking out into the camera. the camera
movement will be a Dolly Zoom, this will mean the camera will
get closer to the person but keeping them the same size in the
frame. This will allow the camera into the room. But the person
will still be in the shot.
The camera will move in a up and down motion the Tilt to look
at the appearance of the girl, She will look a little rough, dark
make up- a little bit around the eyes.
Once into the room I will use a panning shot, this will enable us
to see a slightly messy room. Zooming in on the pictures that
will be on the walls.
Then the girl will stand up and sing will sing with a lot of
emotion. For the first chorus.

31. When it says “ You want me one more time” The main girl will
put one finger up this will show emotion it will all happen slow
and will go with the movement of the arms.
This will happen when the line says “I hear your asking all
around” -The girl will walk to the window, the curtain will be
partly and open one side only. An over the shoulder shot will
be used to see what is happening out the window. Then she
will turn onto the dark side of the curtain and sing dead into
the camera, the camera will zoom into the girl until it reaches
a close up. This will help get across the emotion. The Girl will
be slightly smiling As she is saying I don‟t need him anymore
meaning that she is reassuring herself.
There will be pictures on the mirror or wall the girl will pick them
up, and sit on her bed while looking at them. The pictures will
be ripped up and one will be screwed up but only lightly so
you can till see the picture. – this connotes that she doesn‟t
need him anymore. This part will need a lot of emotion, but it
will need happiness and a little sadness as the memories will
be coming back to her of the good times that they shares
together.

32. The camera will zoom into the picture and focus on the face of
the boy, the camera will then zoom out to the boy walking with
another girl – This will happen on the second to last chorus.
The couple will be laughing and joking and holding hands.
The final Chorus will be a split screen of both of the girls singing
a the chorus, this shows that another girl has been hurt. Her
heart has been taken.
The very last line will be of the girl walking down the stairs, The
very last line will be her opening the door and stepping
outside. It will fade black to show that the song is over.
Stepping outside connotes, that the girl doesn‟t need him
anymore.

33. This is a list of camera angles that I will use during my music
video.
Eye line Angle is the most common angle used, This shows the
person as they are in real life.
This is a list of Camera Shots that I will be using in my music video.
Long Shot- This is used to show the whole person.
Mid shot- So you can see expressions of the person.
Close up- This will focus on one thing in particular.
Over the shoulder shot-This will show what the person is looking
at.
Two shot- To show two people in one shot- this will be used on
the “couple”
Over the shoulder shot- This will be used to look at what the girl
can see out of the window.

34.  I will be using lots of different camera movement to make the
video look as effective as possible.
 These are the camera movements that I am thinking of using;
 A Dolly Zoom, this will be used to get closer to singer but keep
her the same size in the frames.
 I will the tilt- this will help me look at what the actress is wearing
 Pan- This will help set the scene of the bedroom
 In will use a tracking shot, so you can see the couple together.
 I might use the follow to follow the couple instead of tracking, I
will film both and decided which one I feel will look better when
editing my video.
 I know Zoom isn‟t a camera movement, but I will be using it get
across emotion and as an effect to show the emotion on the girls
face.

35. This is a plan a made so
I knew exactly what I
wanted to be happening
in the different parts of
the song.

36.  It took a few attempts for the actors to do what I needed them to
do, I found that the lighting changed throughout the day while I
was filming so I found myself filming over a few days to make
things the same.
 I made sure that the actors looked the same on all the days to
keep the continuity the same.
 When filming, I needed to ensure that I had all of the following;
• The Camera
• My Notes
• The song
• The Actors in the correct clothes
• My Camera
• Storyboard

37. This is where most of the music video
was shot. It is the bedroom of Lucy
Bennett.
This is where you see „Emily‟ an
actress used in the video. She has also
had her heart taken by the same man.

38. This is where you see Lucy walking
down the stairs.
This is featured at the end of the
music Video, you see Lucy leaning on
it for the support she needs to get out
after hiding herself away.

39.  When it came to
editing I needed to
get it off of the
Camera first, I
started by watching
all of my footage so
I knew exactly what I
had got, I then went
through it again
writing down the
times of the pieces
were so I could find
them easier when I
needed each part.

40.  To edit my video iMovie. This was the first time using it so I
had to learn how to use the software. I started by adding a
title as that would need to be at the beginning of the video.
I use the Music Video
option as I found this
was the most relevant
one to use. I felt it
worked well and it looks
good over the black back
ground.
I then needed to
import the
song, which was on
my memory stick

41.  I then started import all of my clips onto the computer, using
the timings I had started to use earlier.
I imported all the videos one by
one, one after the other so I had
them all ready so I could put
them together more easily.
This is a few of my videos
that were waiting to be
edited.
This was the button that helped me get back
to the video or if I wanted to edit. I had to
use this when I watched my videos back to
see if I had got everything that i needed.

42. This is my timeline, with all of videos in it, I them started to add
transitions, so it ran smoothly.
This is the list of transitions that I had to
choose from, There were a few that I felt
where really good it was just about putting
them in the right places.
All of the transitions that were put in, were
put there for the effect, There was one
transition were you see the main girl Lucy
being pushed out the way by Jack and
Emily, This was put in as she was being
pushed out of the way by the „new girlfriend‟
The transition used was called pushed.

43. This shows me putting in
the Transition.
This my Timeline showing where I have transitions.
I had to change the brightness on
some of the clips. I was able to do
this on iMovie.
This is what the clip
These were the looked like when I had
tools that I had to changed the brightness.
use.

44.  Female 18 – i think the video idea good, I like the transitions between the
different scenes in the video, and they help ease the movement between each
smoothly, so it carry on like a real music video, it makes it look more
professional.
 Female 10- I like the video but there is a section where the second girl is
singing here it is a bit out of time, it would look better if she was in time
but, I enjoyed the music video. I also like the song choice.
 Male 21- I feel the song choice was good, the video is good as it relates the
lyrics, I like the bit where the girl is getting ready to go out as it shows she is
really getting over him.
 Link to Video- http://www.youtube.com/watch?v=isXdCCdYT4U

45.  I asked my actresses to give me some feedback on how I managed to direct
them on exactly what I wanted them to do, here are the replies I got;

48. The Evolution image, which
you can see looks very
similar.

50.  There were many things form my research of CD covers and back
that run throughout each, these are;
 The Front cover, this would be the large image and smaller text.
 The Text would include the band name and the name of the
album/single. The was also a prominent colour that both of my
CD‟s had, this colour will depend on the genre of music.
 The Back cover, There was many conventions that ran through
both of the CD covers this would be, The Barcode was always
found on the back in the bottom corner, this is because most
industries put their barcode there. The copyright information is
found on the bottom with information on the music industry that
has also produced it.

51. Front Cover Back Cover

52. ◦ Location- the location of the images aren‟t as important as I am
going to colour the background to make it white as it will fit in
with my theme better. The image will then go onto a white
background that has been slightly blacked out to give it a darker
look.
◦ Once my location has been decided I will need to take a variety of
different photographs that will help me make my decision on what
ones I would like to use for the CD cover and Magazine
advertisements
◦ I then need to decided on how I want to edit the pictures, to make
the look how I want them.
◦ Finally it need to look at the convention and my plans to see how I
need to put it together. This will help create a CD Cover exactly
how I want it to make it look like a CD cover.

54. I used Picnik to edit my pictures as I feel more comfortable using this
programme. I used various different editing techniques that included;
Reverse Black and White- This technique helped me create the focus on
the red jar. I used the Airbrush Tool to make the picture clearer and to
smooth it out
My Idea for my CD came from the ideas I created
when I looked at Christina Perri‟s CD Covers. I
took the Black and White idea from her
“Lovestrong” Album and the red jar from the “Jar
of Hearts” single cover.
This is the
Original
“Lovestrong”
cover

55. • I started by cropping to make sure
that the picture is exactly what I
need.
• I then used the Touch up tool to
airbrush the picture, red eye and eye
bright
• I then used the Black and white tool
and reversed the edit. I done this by
colouring the jar in so it went black
and white so when I reversed it so it
was the only item in the photo that
was in colour.
Once the image is Black and White I needed to boost the
red colour to make it stand out so I decided to use the
boost tool. The images below all show how too use the
boost tool, The first image shows the boost icon and
the effects which you can change so its exactly how you
want it. The second image is the Jar while I was
enhancing the colour.

56. The before and after shot. The before is
the original image and the after is after
I finished editing it.
This is the
Original “Jar of
This is the original photo that I had taken, I took this Hearts” cover
photograph as on the single cover of “Jar of Hearts”
Christina Perri is surrounded by jars and is holding a jar
filled with red liquid.

57. Monotype Corsiva
Pristina
MV Boli
Bradley Hand ITC
Pristina
High Tower Text
Lucida Calligraphy Segoe Print
Maiandra GD
Vijaya
I was deciding that I needed to find a test that matched the
album name and the theme of the songs on the album. All of
the above fonts I feel are suitable. I just need to narrow it
down.

58.  I narrowed it down to a final 3 text these were;
I liked these text as I felt
Segoe Print they best went with the
theme and the title of the
CD.
Lucida Calligraphy It was just about choosing
the right decision, When
looking at them there was
One that really jumped out
Monotype Corsiva that I think would really suit
it. So my chosen text
Is Lucida Calligraphy
I chose Lucida Calligraphy as I felt it stood out, I felt that it would best fit
with the genre of music. The album is called Lovestrong so I felt the
swirly writing would be best. I also felt that the boldest of the writing
helps as you can clearly see what is written. I also asked my sister who is
of the target audience and see agreed that I had made the right choice.

59. Female 18- I like the design of the
CD cover but there are some things
that could be changed; the picture
Lucy Bennett of the girl holding the jar could be
enlarged and also the writing at the
bottom could be a little bit bigger as
it is a tad hard to read.
Female 10- The CD cover design is
good as it tell you all of the
information need. One thing you
could change is to move the artist
name Christina Perri down further as
there is a big gap in between.
Male 21- I like the design of the CD
cover but I feel that it would be
better if it was different colour as
the black and white picture would
be more effective. I think that it
shouldn‟t be white.

60. Female 18- I think that the back
of the cover is good as it has a
grey colour to it so it doesn‟t
look plain, I feel that it would
look better and if you had a
picture of your actress on the
back as when people are looking
they can see what she looks like
without having to flip the CD
case over.
Female 10 – I like the back
cover, but you could try to put
something more on the back as
there is a big plain patch, this
could be a picture or just a
pattern.
Male 21- I like the way you have
the record company on the back
you could make the text a tad
bigger as there is a lot of room.

64. The Spines

65. This is advertising Ellie Goulding Album lights.
The background of the advert is dark blue and
looks as if it is a night sky, I can see that the
smaller text is white this helps the audience
read the text. The main text of the artists name
and the album is in a yellow colour and
connotes the lights. This is very effective as the
album name is Lights.
There is important information on the left page
of the advertisement, this is information such
as the release date, what the album includes
and what people think of it, the reviews from
major newspaper and magazine which can help
you make up you mind to whether you think it
will be good.

66. This advertisement is advertising Plan B‟s
album The Defamation of Strickland Banks.
The background of the advertisement is
black, normally the magazine pages are
white, this will make them stand out and
make people look at what it is advertising.
The text is in brighter colours to what the
background is this helps the reader read the
text. There is an image of the album in the
bottom left hand corner and I can see that
the colours used are all linked to the album
so it is keeping everything the same.
This is important information
shows what other think of the
album. This information has
been one as it will influence
people. If major companies
like the album then this will
help people want to listen to
the album.
The image on the page is in black and white, this is
the same colour as the background it blends in. the
image isn‟t the most important thing on the
advertisement. I think it has been put there to go
with the style of the advertisement

67.  The name of the album
 Artists name
 Reviews
 Image of the artist
 Date of release
 Album cover
 The Production company logo

68.  I want to follow the conventions of a magazine advertisement, to
do this I need to include:
 Image of the Artist
 Name of the Album
 Name is the Artist
 Date of release
 The production companies logo
 Reviews from major companies- e.g. magazine companies
 Maybe the Album artwork

71.  I knew what type of photograph I was looking for, when planning my
magazine advertisement. I wanted a full length shot so it will fit the
entire page on one side, I didn‟t know whether I wanted a full face
on shot or a side view so I took a variety so I could choose the best
one.
Looking through different magazines looking at the different
advertisements I could see that a lot of them are professional done on
a set, so I thought the location was an important location as I would
be making the background all one colour. There was one important
factor and that was the lighting. I tried a few different locations and
found the best place for them.

72. I like these photographs as they show a fun side, they really get across
the happiness and I feel these are the types of pictures that I feel
would be in a magazine as it makes the artist look friendly. I am going
to see what one I find would look better on the advertisement.

73.  I picked this Picture as I feel
that it is best suited for a
magazine Advert, I feel it
brings a welcoming essence to
it, allowing the audience to
want to get to know her even
more. I feel it fitted in well with
my design that I wanted to
create.

74.  Due to the closure of my other editing site Picnik. I decided I
would use Foto Flexer as I knew it had the tool I was looking
for on there.
I needed to us the smart scissors as they cut around the outside
of my image. The red lines on the image show where it is
being cut

75.  Once I had cut around the edges I open it
into Paint so I could just get rid of those
small parts that the tool didn‟t manage to
get. This was the finished image.
 I then made the background a light grey as I
felt it went well with the genre of the music.
Using the grey colour, I knew it would look
good when I changed the image to Black and
White.

76. This is me turning the image
black and white.
You can see on this screen
shot that a preview of the
black and white image.

77.  Once I had the picture that I needed. I was making my advert
in word as I felt comfortable that I would be able to create it
in this software. I Started by pasting the image in so I could
work around it there. I was trying a few fonts that I like as I
didn‟t know which once would look better. It was between
Lucida Calligraphy, which i have been using throughout the
project and Cambria. I chose Cambria for Lucy Bennett as I
felt that it would match the writing in the magazine but I
chose to do Lovestrong in Lucida Calligraphy as it was curly
and matched the Title perfectly.

78. Female 18 - The advertisement is good, where it
says OUT NOW you could add the date small so
people no the exact date, you could also add, that it
is available to download from itunes with an itunes
symbol on the articles and you could also add, what
shops sell the albums so people can find it easier.
Female 10 – I like that the advertisement has all
different information on it could have a picture of
the albums so people know what they are looking
for. You could add the website for the artist (Lucy
Bennett) so some people can find out more
information and keep up to date with the different
information.
Male 21- The black and white theme matches the
mood in the video, there is also intertextuality
between the advertisements which is good, and this
will be good if out put a picture of the album on the
front. I think that the picture of the girl should
match the mood of the video e.g. the girl shouldn‟t
be smiling as this will create a better effect.