Carrie Woodhead conducted a survey to get feedback on two ancillary texts: a Digi-Pak and magazine advertisement. For the first question, 60% of respondents found the Digi-Pak very effective and 40% also found the magazine ad very effective. For the second question, 90% thought it was clear that the two ads were for the same product. For the third question, 90% thought it was obvious what product was being advertised. For the final question, 90% thought the ads were conventional compared to existing examples while 10% were unsure. Overall, the feedback was positive and indicated the ads were effective at advertising the same product.

1. AUDIENCE FEEDBACK
ON MY ANCILLARY
TEXTS
BY CARRIE WOODHEAD

2. Q1- HOW EFFECTIVE DO YOU THINK
MY DIGI-PAK AND MAGAZINE
ADVERT ARE?
The first question I included in my
survey was to find out how effective
my ancillary texts are, this was to
see if they meet their purpose and
actually advertise the product. Of
the ten people that I sent the survey
too 60% said they thought my Digi-
Pak was very effective and 40%
also chose this option for my
magazine advert. These results are
overall very positive as nobody
chose the option that either of the
products were not effective. They
do however show that people seem
to think my Digi-Pak is more
effective that my magazine advert. I
actually agree with this outcome as
the Digi-Pak has a wide range of
different images and designs within
it, and the combination of these
seem to appear more effective than
a single poster advertisement does.

3. Q2- HOW CLEAR DO YOU THINK IT IS
THAT BOTH OF THESE ARE FOR THE
SAME PRODUCT?
I decided on the next question as a
way to see if both of my ancillary
texts work well together and clearly
advertise the same product. I had
attempted for this to be obvious by
using the same images and font
throughout the two products. 90%
of the respondents answered that
they thought this was very clear
whilst 10% thought it was quite
clear. I am very happy with this
outcome as one of my main
concerns was to make all three of
my products relate to each other
and have similarities so they look to
be part of the same advertising
campaign. Overall everyone
answered that it was clear that they
were for the same product in some
way meaning I had achieved the
outcome I had originally planned.

4. Q3- DO YOU THINK IT IS OBVIOUS
WHAT PRODUCT THESE ARE BOTH
ADVERTISING?
The main purpose of an
advertisement is for the audience to
be aware of the product and
hopefully gain an interest in
purchasing it, this is why I decided
my third question would relate to if
its obvious what products my
ancillary texts are advertising. Once
again 90% of the respondents
answered that it was obvious what
the product being advertised was,
which means this advertisements
are successful as that is the main
purpose of them. 10% did reply with
the answer unsure whilst nobody
chose the answer no. I am happy
with these figures as I would not
want people to see an advertisement
and be unaware of what is actually
being advertised, and therefore will
not be able to recognise or know
what the product is suppose to be.

5. Q4- DO YOU THINK BOTH OF THESE
PRODUCTS ARE CONVENTIONAL
IN COMPARISON TO EXISTING
EXAMPLES?
The final question I had placed in my
survey was to find out if my products
are conventional compared to existing
products. This is because I wanted
my products to give the illusion of
being real and have similarities to
existing advertisements out there. I
have used some of these common
conventions but have also challenged
some, so I was not sure what the
answers to this question would show.
They did however show that 90% do
this the products are conventional
and 10& were once again unsure.
This means overall I have managed
to have a level of professionalism to
them in comparison to some existing
examples.