2. Alex Camper
Alex is a 17 year old that lives locally to me. His age is appropriate for the music video
as the target audience of the song and video are a younger audience from late teens to
30 years old. Alex’s hairstyle is quite large on the top and short on the sides which is
quite modern will be attractive for a younger and more contemporary audience.
Harry Swaine
Harry is 17 and will play one of the friends. He will fit in with the target
audience because is young and youthful which will mean that people of a
younger age will be more attracted and more likely to watch it and share it.
Sharing is quite a big part of the music video as it will be online so will
need to liked by people so that they share it so that it promotes the video
and the song more.
3. Extras
For the extras, I will use friends of mine. They are my age so should add connotations of
youth which is important as it will apply to my target audience of a younger audience.
This is also the target audience of the song and the video’s main purpose is to advertise
the song so I need to please the audience and attract them to the song as much as I can in
order to promote it. These extras also have the costumes necessary that will attract the
target audience and fit in with the props and costumes I was planning on using.
Andrew Ives
Andrew Ives is 17 years old and has some acting ability. He will play one of the friends of
the main character. He can borrow a few items of clothing of mine for the costume for
him to wear in the film. This will make my target audience have a preference towards it
because they will be able to relate and appreciate the clothes that they are wearing.
