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10 Marketing Hacks To Boost Your Startup


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Here are ten marketing tricks to help boost the visibility of your startup. These are things I've picked up over the past few years working at different startups and on my own projects.

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Published in: Technology
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10 Marketing Hacks To Boost Your Startup

  1. 1. 10 Marketing HacksTo Boost Your Startup
  2. 2. About me• Moved to Israel one year ago• Marketing team at Wibiya / Conduit• Growth hacking at lool ventures• Created• Contribute at Business Insider / TechCrunch
  3. 3. 1. Guest Posting• What’s a guest post?• Send editor email with post and short intro• If you don’t write well in English, find a friend
  4. 4. 2. Premium Giveaways• Only for premium products• Offer blogs giveaways• Benefit: cost effective
  5. 5. 3. Rapportive• Browser plugin for Gmail• Find anyone’s email in the world• Connect easily on social networks
  6. 6. 4. Hacker News• Y Combinator’s “social network”• What content works on Hacker News• #1 spot can equal 10,000-50,000 visitors in one day• Upvote tactics
  7. 7. 5. App Price Drop• Price your app• Drop it to free• Potentially 30K free downloads• Take advantage of the buzz
  8. 8. 6. Viral Projects• Build a one day viral project• Promote your brand subtly
  9. 9. www.NotificationContro
  10. 10. 7. Share buttons• Twitter• Facebook• Google+• LinkedIn• StumbleUpon
  11. 11. 8. AppSumo• Groupon for geeks• Get your product in front of 730K+ email subscribers• Offer premium product for a big discount
  12. 12. 9. Blogger Reachout• Find relevant writer• Find email using Rapportive• Come up with an angle, provide value• Very short email• Follow up using Rapportive
  13. 13. 10. Dropbox Style• The invite incentives• Gamifying sign ups
  14. 14. Must follow on• Leo Widrich - @leowid• Iris Shoor - @irisshoor• Sacha Greif - @sachagreif• Sahil Lavingia - @shl• Dan Shipper - @danshipper• Nir Eyal - @nireyal
  15. 15. Blogs to follow• On Startups• Quick Sprout• KissMetrics• Distribution Hacks• Grow Hack• Little Big Details• Okdork• Andrew Chen
  16. 16. In the end none of this matters if you have a crappy product.This only works if your product is amazing.
  17. 17. Connect• Email:• @benl Ben Lang n