GROWTH HACKING QUICK WINS
29 THINGS YOU SHOULD BE DOING (BUT PROBABLY AREN’T)
@MATTANGRIFFEL

“THERE ARE
NO SILVER
BULLETS”

FUCK THAT. LET’S TALK
ABOUT SILVER BULLETS.

powered by

1MEASURE HAPPINESS

NET
PROMOTER
SCORE
“How likely are you to recommend our
company to a friend or colleague?”

TWO POPULAR TOOLS TO USE

PRO TIP: ASK YOUR
PROMOTERS TO SHARE

CREATE MORE LANDING
2PAGES

COMPANIES WITH 10+ LANDING
PAGES GET 55% MORE SIGNUPS
New Leads Index
1 to 5 6 to 10 11 to 15 16 to 20 21 to 40 Over 40
# of Landing Pages
source: http://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.aspx

EACH PAGE SHOULD BE
90% UNIQUE
Use different offers
Target different customer segment
Highlight different unique selling points

PRO TIP: SEND PAID ADS TO
TARGETED LANDING PAGES,
NOT YOUR HOMEPAGE

USE PAID ADS TO TEST
3HEADLINES & IMAGES

THERE ARE TWO PROBLEMS
WITH TESTING LANDING PAGES

#1: THEY MAY NOT GET
ENOUGH TRAFFIC

#2: THERE ARE TOO MANY
THINGS TO TEST

WHAT’S THE DIFFERENCE?

MOST PAID ADS HAVE ALL THE KEY
ELEMENTS OF A LANDING PAGE
Headline
Body copy
Image

USING PAID ADS FOR TESTING
SAVES TIME & MONEY

+35% CTR

+18% CTR

+136% CTR

(MAKE SURE TO TURN OFF AD
CONVERSION OPTIMIZATION)

PRO TIP: USE AD
TARGETING TO TEST
YOUR AUDIENCE

SET UP REDIRECTS FOR
4LINK-TRACKING

THIS LETS YOU PROVIDE DISCOUNT
CODES AND DO BETTER TRACKING

YOU CAN USE THESE DURING
TALKS, IN PODCAST ADS, ON
FLYERS, AND IN PERSON

USE BIT.LY IF YOU DON’T
WANT TO BUILD YOUR OWN

REMOVE LANDING
5PAGE LINKS

REMOVE LINKS THAT DISTRACT
PEOPLE FROM YOUR CALL TO ACTION

THE SAME PAGE WITHOUT THE
NAVIGATION LINKS…
9% CONVERSION RATE 17% CONVERSION RATE
+91%
source: http://www.sparkpage.com/no-navigation-more-conversions/

3% CONVERSION RATE 6% CONVERSION RATE
+100%
source: https://vwo.com/blog/a-b-testing-case-study-navigation-menu/

GROUPON SHOWS A DIFFERENT PAGE
DEPENDING ON HOW YOU GET THERE
DIRECT TRAFFIC:
NO FOOTER

PRO TIP: TEST MINIMAL
LANDING PAGES

WHAT DO THESE PAGES HAVE
IN COMMON?

PRO TIP #2: ESPECIALLY ON
YOUR CHECKOUT PAGES

AMAZON REMOVES NEARLY ALL
LINKS DURING CHECKOUT

(INCLUDING THIS GUY)
AMAZON REMOVES NEARLY ALL
LINKS DURING CHECKOUT

USE QUALAROO TO GET
6CUSTOMER FEEDBACK

DISCOVER
SIGNUP
HESITATIONS

LEARN WHAT INFORMATION
IS MISSING ON YOUR SITE

OR CUSTOMER INTENTIONS

THIS IS HOW YOU WILL COME
UP WITH IDEAS TO TEST

BUY DEMOGRAPHIC DATA
7ABOUT YOUR USERS

YOU GIVE THEM EMAILS, YOU GET
BACK INFO ABOUT THOSE PEOPLE

8 SPLIT THE ASK

Visit site Sign up
IF YOUR ASK
IS TOO HIGH
UP FRONT,
YOU’RE
ALIENATING
POTENTIAL
USERS
POTENTIAL
USERS LOST
HIGH ACTIVATION
THRESHOLD

“SPLITTING THE ASK”
Visit site Provide email Sign up

“SPLITTING THE ASK”
Visit site Provide email Sign up
Give them an
incentive (eg. ebook,
whitepaper, video)
Build a relationship &
educate by sending
valuable content

WHY DOES THIS WORK?

YOU LOWER YOUR ACTIVATION
RISK AT EACH POINT

IT SIMPLIFIES YOUR ASK AND
ALLOWS YOU TO TEST MORE

“EMAIL DOESN’T WORK FOR
MY BUSINESS”

YOU’RE WRONG.

JUST GET CREATIVE

9TEST WEIRD CTA COPY

SOME CASE STUDIES SHOW THAT NON-STANDARD
CTAS CONVERT BETTER THAN THE OVERUSED
"LEARN MORE" AND "SIGN UP" BUTTONS.

JUST BE WEIRDER,
FOR THAT MATTER

USE A CONTRASTING
10COLOR FOR YOUR CTA

PUT YOUR CTA ON THE
11RIGHT

PEOPLE READ FROM LEFT TO
RIGHT IN AN F PATTERN

REPEAT YOUR CTA ABOVE
12AND BELOW THE FOLD

ADD REASSURANCE
13COPY

VALIDATE YOUR FORMS
14INLINE

INLINE
VALIDATION
BOOSTS FORM
COMPLETION
RATES

REMOVE YOUR COUPON
15FIELD

AND NONE OF THEM WORK

SO NOW YOU FEEL DEFEATED

HERE’S HOW WE DEAL WITH THIS:

HERE’S HOW WE DEAL WITH THIS:

16USE EXIT INTENT POPUPS

ADD BONUSES TO YOUR
17OFFERING

A PRODUCT + BONUS HAS A HIGHER
PERCEIVED VALUE THAN THE SAME
TWO PRODUCTS BUNDLED TOGETHER

PEOPLE PREFER THIS:

$1 FREE!

TO THIS:

$1

WHAT ARE YOU GIVING
PEOPLE FOR FREE?

18UPSELL & DOWNSELL

WHEN SOMEONE IS READY TO
BUY ITEM X, THEY'RE MUCH
MORE LIKELY TO BUY ITEM Y.

END YOUR PRICES IN
197 OR 9

SHOW PROGRESS
20DURING CHECKOUT

USE A PROGRESS BAR FOR
MULTI-STEP FUNNELS AND
FORMS

PRO TIP: DON’T START AT 0

ADD LIVE CHAT SUPPORT
21DURING CHECKOUT

FOR EXPENSIVE OR COMPLEX PRODUCTS,
LIVE CHAT CAN MEAN THE DIFFERENCE
BETWEEN A SALE AND AN ABANDONED CART

READ THE CHAT TRANSCRIPTS
TO DISCOVER OBJECTIONS
THAT YOU CAN ADDRESS
EARLIER IN THE FUNNEL

TEST THE 5 MAJOR
22SHARING THE OPTIONS

THAT MEANS:

DIRECT URL

FACEBOOK

TWITTER

EMAIL

BULK EMAIL

(GET CREATIVE)

GIVE “SYMMETRIC
23BONUSES”

THE ORIGINAL:

OPTIMIZE YOUR
REFERRAL LANDING
PAGE 24

STREAMLINE
REGISTRATION FLOW

PUT THEIR INFO IN THE FORM
IF YOU ALREADY KNOW IT

DEEPLINK TO MOBILE
LANDING PAGES

GIVE PEOPLE A STATUS
25ON THEIR INVITES

BUT DON’T BE A
DOWNER

SEND REENGAGEMENT
26EMAIL

27USE SEGMENT

CHANGE LANDING PAGES
BASED ON TRAFFIC
SOURCES 28 EXPERIMENTAL!

ADD REFERRAL CODES
29TO EVERY URL EXPERIMENTAL!

(BONUS!) DO THE
OPPOSITE OF
EVERYTHING I JUST TOLD
YOU 30

mattan@onemonth.com
VISIT ONEMONTH.COM TO
CHECK OUT OUR COURSES

APPENDIX

THE LEAN
MARKETING
FRAMEWORK
Acquisition
Activation
Retention Referral
Revenue