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New Media in the New Economy | Strategy: Inbound Marketing


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New rules of marketing and public relations have changed the ways consumers receive and respond to information. New Media in the New Economy outlines inbound marketing as the proven strategy in which to approach social media and driving web traffic. Watch the full webinar at

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New Media in the New Economy | Strategy: Inbound Marketing

  1. 1. New Media in the New Economy Strategy: Inbound Marketing
  2. 2. Outbound Marketing• Traditional Media• Print• Radio• TV• Direct Mail• Telemarketing• Email
  3. 3. Strategy: Inbound Marketing• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters
  4. 4. Inbound vs Outbound• New • Traditional• Pull • Push• Permission • Interruptive• Time • $$$
  5. 5. Inbound Marketing 1. Get Found 2. Convert 3. Analyze
  6. 6. Get Found• Build an online presence• Develop content• Publish and promote• Search engine optimization
  7. 7. Get Found: Build an Online Presence• Start a Facebook fan page• Use Twitter for resources & PR• Use Linkedin for business networking• Follow blogs• Subscribe to newsletters• Microblog• Bookmark (Digg, Delicious, Stumble Upon)• Engage
  8. 8. Get Found: Develop Content• Blog • Presentations• Videos • eBooks• Podcast • Webinars• Screencast • News releases
  9. 9. Get Found: Publish and Promote• Your website/blog • Evite• Facebook • iTunes• Twitter •• Linkedin • Delicious• YouTube • StumbleUpon• Flickr • DIGG• Eventbrite
  10. 10. Get Found: Search Engine OptimizationOn-Page SEO = 25% Off-Page SEO = 75%• Text • Inbound links• URL • Recommendations• Page title• Page descriptions• Metatags (keywords)• Alt-text
  11. 11. Convert: Call to Action• Download free eBook/white paper/tip sheet• Receive free text messages• Register for an event• Sign up for a webinar
  12. 12. Convert: Landing Pages• Microsite within your main domain• Campaign focused• Promote on website/blog, social networks, traditional media
  13. 13. Analyze• Traffic growth• Channel optimization• Google Analytics• Facebook Insights
  14. 14. Google Analytics
  15. 15. ProcessCrawl Walk Run Fly• Social media strategy • Conversion campaign • Traffic growth • Fly on your own• Microblogging resource execution • Channel optimization • Repeat conversion development • Landing page • Campaign optimization campaigns• Hootsuite training and development post scheduling • Lead nurturing strategy• Blog publishing schedule
  16. 16. Tools Find more at• Google for Nonprofits • CartoonMe• Hootsuite • SocialMention• ScreenFlow or other •• •• Dropbox •• Linkedin Labs • Mashable Social Good
  17. 17. More Tools• 11 Innovative Crowdfunding Platforms for Social Good• Back to School: 25 Essential iPhone Apps for Students• 7 Free Social Media Tools for Teachers
  18. 18. QUESTIONS?