10 Marketing Hacks
For Your Startup
About me
•
•
•
•
•

Moved to Israel two years ago
Marketing team at Wibiya / Kampyle
Growth hacking at lool ventures
Built...
1. Guest Posting
• What’s a guest post?
• Send editor email with post and short intro
• If you don’t write well in English...
2. Premium Giveaways
• Only for premium products
• Offer blogs giveaways
• Benefit: cost effective
3. Rapportive
• Browser plugin for Gmail
• Find anyone’s email in the world
• Connect easily on social networks
4. Hacker News
• Y Combinator’s “social network”
• What content works on Hacker News
• #1 spot can equal 10,000-50,000 vis...
5. App Price Drop
•
•
•
•

Price your app
Drop it to free
Potentially 30K free downloads
Take advantage of the buzz
6. Viral Projects
• Build a one day viral project
• Promote your brand subtly
7. Share buttons
•
•
•
•
•

Twitter
Facebook
Google+
LinkedIn
StumbleUpon
8. AppSumo
• Groupon for geeks
• Get your product in front of 730K+ email
subscribers
• Offer premium product for a big di...
9. Blogger Reachout
•
•
•
•
•

Find relevant writer
Find email using Rapportive
Come up with an angle, provide value
Very ...
10. Dropbox Style
• The invite incentives
• Gamifying sign ups
Must follow on
•
•
•
•
•
•

Leo Widrich - @leowid
Iris Shoor - @irisshoor
Sacha Greif - @sachagreif
Sahil Lavingia - @shl
...
Blogs to follow
•
•
•
•
•
•
•
•

On Startups
Quick Sprout
KissMetrics
Distribution Hacks
Grow Hack
Little Big Details
Okdo...
In the end none of this matters if you have a
crappy product.
This only works if your product is amazing.
Connect
• Email: b@langonline.com
• www.BenLang.me

@benln

Ben Lang
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
Marketing Talk at IDC
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Marketing Talk at IDC

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Some marketing tips I shared at IDC. Tricks on how to reach bloggers, get downloads, attract users and generate buzz.

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Marketing Talk at IDC

  1. 1. 10 Marketing Hacks For Your Startup
  2. 2. About me • • • • • Moved to Israel two years ago Marketing team at Wibiya / Kampyle Growth hacking at lool ventures Built Mapped In Israel Contribute at Business Insider / TechCrunch
  3. 3. 1. Guest Posting • What’s a guest post? • Send editor email with post and short intro • If you don’t write well in English, find a friend
  4. 4. 2. Premium Giveaways • Only for premium products • Offer blogs giveaways • Benefit: cost effective
  5. 5. 3. Rapportive • Browser plugin for Gmail • Find anyone’s email in the world • Connect easily on social networks
  6. 6. 4. Hacker News • Y Combinator’s “social network” • What content works on Hacker News • #1 spot can equal 10,000-50,000 visitors in one day • Upvote tactics
  7. 7. 5. App Price Drop • • • • Price your app Drop it to free Potentially 30K free downloads Take advantage of the buzz
  8. 8. 6. Viral Projects • Build a one day viral project • Promote your brand subtly
  9. 9. 7. Share buttons • • • • • Twitter Facebook Google+ LinkedIn StumbleUpon
  10. 10. 8. AppSumo • Groupon for geeks • Get your product in front of 730K+ email subscribers • Offer premium product for a big discount
  11. 11. 9. Blogger Reachout • • • • • Find relevant writer Find email using Rapportive Come up with an angle, provide value Very short email Follow up using Rapportive
  12. 12. 10. Dropbox Style • The invite incentives • Gamifying sign ups
  13. 13. Must follow on • • • • • • Leo Widrich - @leowid Iris Shoor - @irisshoor Sacha Greif - @sachagreif Sahil Lavingia - @shl Dan Shipper - @danshipper Nir Eyal - @nireyal
  14. 14. Blogs to follow • • • • • • • • On Startups Quick Sprout KissMetrics Distribution Hacks Grow Hack Little Big Details Okdork Andrew Chen
  15. 15. In the end none of this matters if you have a crappy product. This only works if your product is amazing.
  16. 16. Connect • Email: b@langonline.com • www.BenLang.me @benln Ben Lang

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