Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media Networking  for Wine Marketing.
Kris Chislett• BlogYourWine.com- Online Strategy• MobileWineryWebsites.com- Mobile Websites• kris@krischislett.com• Cell: ...
What is Social Media• Social Media is just the Internet.• One-on-One conversations online.• Social media is just “word of ...
Why Social Media?• You don’t have a choice!• Products / services coming to find consumers.• Social Media is a requirement ...
92% of consumers around the world say they trust recommendations from friends and family.                            47% o...
What’s the ROI of Social Media?
In Social Media…some    …and some won’t!people will like you…
So Many Networks…Not Enough Time!
Hierarchy of Social Media Networks          1st Google +          2nd Facebook       3rd Social Search          4th Pinter...
Define Your Goals• What are you hoping to achieve?• Are your goals realistic?• What is your timeframe?• Can you use other ...
The ROI of Social Media…
“EdgeRank” Explained
1 in 10 Messages Should be a Sell Message
Social Search• SocialMention.com• Vintank.com• Immediately see who is talking about  your wines / wine brand online.• Dire...
Blogging• Not something to be taken lightly!• Abandoning a blog is BAD!• Posts ideally every other day, a  minimum of once...
The ROI of Twitter                7:18pm                7:19pm                7:21pm                7:23pm                ...
Conclusion• The companies who survive will think digitally.• You have a limited control of your brand  online.• Engaging/o...
Thanks for listening!               Any Questions?Owner at BlogYourWine.comOwner at MobileWineryWebsites.comOnline Strateg...
Social Media for Wine Marketing - Eastern Winery Exposition
Social Media for Wine Marketing - Eastern Winery Exposition
Social Media for Wine Marketing - Eastern Winery Exposition
Upcoming SlideShare
Loading in …5
×

Social Media for Wine Marketing - Eastern Winery Exposition

789 views

Published on

A 1 hour presentation I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com

  • Be the first to comment

Social Media for Wine Marketing - Eastern Winery Exposition

  1. 1. Social Media Networking for Wine Marketing.
  2. 2. Kris Chislett• BlogYourWine.com- Online Strategy• MobileWineryWebsites.com- Mobile Websites• kris@krischislett.com• Cell: 904-472-1727
  3. 3. What is Social Media• Social Media is just the Internet.• One-on-One conversations online.• Social media is just “word of mouth”…. ON STEROIDS!!!!• Something you don’t have a choice in!
  4. 4. Why Social Media?• You don’t have a choice!• Products / services coming to find consumers.• Social Media is a requirement for brand growth.• The #1 website in the world is Facebook.• In 2008, Social media overtook porn as the #1 activity on the Web.• Good reviews and points alone no longer sell wine.
  5. 5. 92% of consumers around the world say they trust recommendations from friends and family. 47% of consumers around the world say they trust TV, magazines and newspaper ads.Advertising is Changing!
  6. 6. What’s the ROI of Social Media?
  7. 7. In Social Media…some …and some won’t!people will like you…
  8. 8. So Many Networks…Not Enough Time!
  9. 9. Hierarchy of Social Media Networks 1st Google + 2nd Facebook 3rd Social Search 4th Pinterest 5th Blogging 6th Twitter 7th Everything Else!
  10. 10. Define Your Goals• What are you hoping to achieve?• Are your goals realistic?• What is your timeframe?• Can you use other businesses as benchmarks?• Does it have a budget?• Will you need to outsource / hire?
  11. 11. The ROI of Social Media…
  12. 12. “EdgeRank” Explained
  13. 13. 1 in 10 Messages Should be a Sell Message
  14. 14. Social Search• SocialMention.com• Vintank.com• Immediately see who is talking about your wines / wine brand online.• Directly engage with your customers.• Starts at free, then jumps to $35 for more features.
  15. 15. Blogging• Not something to be taken lightly!• Abandoning a blog is BAD!• Posts ideally every other day, a minimum of once a week.• Built in to your existing website.• Keep posts short, sweet and full of images.• Google likes blogs!
  16. 16. The ROI of Twitter 7:18pm 7:19pm 7:21pm 7:23pm 7:24pm
  17. 17. Conclusion• The companies who survive will think digitally.• You have a limited control of your brand online.• Engaging/original/frequent content• Good points last a vintage, your story lasts a lot longer.• Don’t give up!• Invest in the future.
  18. 18. Thanks for listening! Any Questions?Owner at BlogYourWine.comOwner at MobileWineryWebsites.comOnline StrategyWebsite/Mobile Website Designkrischislett@gmail.comCell: 904-472-1727

×