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PREDICTIONSMARKETING, TECH, POP CULTURE
& EVERYTHING IN-BETWEEN
2016 TREND
PREDICTIONS/TRENDS/LOLS
We’ve taken another light-hearted look
at what we think the zeitgeist of 2016
will be from a tech/digital angle.
HOT OR NOT
Diversity
VR Gold Rush
Emoji Billboards
R-Rated Comic Book Movies
Ad Blocking
Messenger Based Utilities
Professional Drone Racing
Burgers
● Twitter
● VR Headaches
● #Hipsters
● Failed Kickstarters
● 8K TVs
● Election Fatigue
● Boring Vloggers
● Digital Panhandling
OK, HOW’D WE DO LAST YEAR?
Mmmm so not a great strike rate but the predictions are about what COULD be vs what WILL be.
The social photographer for your holidays and the big moves in battery tech are probably where we called outside of anyone else.
2015 Prediction Correct Kinda Nope
Social Super Agent X
Peak Hashtag X
Native Advertising X
Instagram’s Moment X
Narcissism Ruins Holidays X
Short Headlines X
Cost per LOL X
2015 Prediction Correct Kinda Nope
Sweens X
Batteries New Battlefield X
Sportstars IPO X
VR Drugs X
E Ink in Fashion X
Tinder Everything X
Food Science X
Brands & Games X
BILLIONAIRE GENIUS PHILANTHROPIST
PLAYBOYS ASSEMBLE!
Inspired by Tony Stark, the world's ultimate
tech heroes, led by Elon Musk & Mark
Zuckerberg, unite to donate their time and
fortunes to the needy, and battle poverty,
hunger and injustice around the globe.
LEO FINALLY WINS A (CHINESE) OSCAR
China eclipses America as the world's biggest
movie market. Every blockbuster is released in
both Western and Chinese versions… and Leo
finally gets to wear his man-bun all the way to
awards glory.
ATTENTION SPAN REHABILITATION
With their attention spans and
concentration skills shattered by ever
shorter social videos, ASR becomes the
new AA for troubled youth.
INSTANONYMOUS
Led by revolutionary Essena O'Neill, a
generation of lifestyle bloggers revolt
against the epic emptiness of social media
to become the new force for truth in
an unjust digital world.
PEAK EMOJI
Every brand from K-Mart to
Balenciaga demands its own emoji.
While some like Deadpool will use the
power.
North West's latest baby brother is
simply named as a compass emoji.
The world
THE NEW CAA
Top Hollywood talent firm Creative Artists
Agency (CAA) rebrands as Creative Animals
Agency, as Grumpy Cat, Menswear Dog, Toast
and Choupette replace movie stars as the most
in-demand divas in the world.
THE LIVESTREAMED ELECTIONS
In the 2016 US Presidential election, the leader
of the free world is ultimately decided by the
candidates' ability to master Periscope,
Meerkat, Twitch, Vine & whatever Facebook
launches.
Depressingly, this gives Donald Trump the edge.
VR GOLDRUSH
VR finally takes off & agencies scramble to jump
on the gold rush.
It's also a dangerous time to be an early
adopter, as we start to see the first
VR-related casualties.
PERSONAL TRAGEDY
PROFILE FILTERS
The trend for social media mourning becomes
so prevalent that Facebook announces Personal
Tragedy Profile Filters.
So now you can mourn everything, from the
passing of your hamster to your favourite
flavour of Tim Tams being discontinued.
THE DARK WEB GOES LEGIT
From consumers tired of being surveilled 24/7
by the NSA, to movie studios terrified of
becoming North Korea's next hack target,
everyone moves onto The Dark Web for
privacy.
Illegal activity moves to another, even darker
layer of the internet...
BLACK OPS AGENCIES
The rise of The Dark Web coincides with the
birth of a new breed of digital agency, who
specialise in covertly attacking their clients'
competitor brands.
Rupert Murdoch denies all knowledge
of their existence.
BLOCKING THE AD BLOCKERS
Media agencies, publishers and global tech
giants, their revenue seriously threatened by
ad blocking, fight back with new ad blocker-
blocking technology.
The ad-blocking war escalates as ad-blocking
extends to non-digital media.
THE DEATH OF CAR CULTURE
Google, Tesla & Uber collectively lobby against the
#1 cause of traffic congestion, car accidents and
road fatalities: humans.
These companies’ robotics begin to show their
superiority behind the wheel, spelling the
beginning of the end for car culture as we know it.
CRACKDOWN ON DRONES AND
HOVERBOARDS
Drones & hoverboards become
ubiquitous - but even though the general
public hurt themselves daily, it's not until
the world's drug cartels embrace this
technology that the authorities decide to
crack down.
INSTA-TV
Instagram follows Netflix & Amazon into
content production.
The channel finds it tough to create its own
Game Of Thrones or House Of Cards, but
'Belfie Tips With Kylie Jenner' swiftly
becomes the most watched program in the
world.
WHAT’S MY IN-MESSENGER
STRATEGY?
Validating Facebook's US$21B purchase of
WhatsApp, brands everywhere start asking
for an in-messenger strategy.
From ordering food & movie tickets to paying
parking fines, everything is done through
messenger apps.
MORE FROM SOAP
Soapcreative.com
Slideshare.net/soapcreative
Facebook.com/soapcreative
Twitter.com/soapcreative
Instagram.com/soaperheroes

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2016 Digital predictions for marketing, tech, pop culture and everything in between

  • 1. PREDICTIONSMARKETING, TECH, POP CULTURE & EVERYTHING IN-BETWEEN 2016 TREND
  • 2. PREDICTIONS/TRENDS/LOLS We’ve taken another light-hearted look at what we think the zeitgeist of 2016 will be from a tech/digital angle.
  • 3. HOT OR NOT Diversity VR Gold Rush Emoji Billboards R-Rated Comic Book Movies Ad Blocking Messenger Based Utilities Professional Drone Racing Burgers ● Twitter ● VR Headaches ● #Hipsters ● Failed Kickstarters ● 8K TVs ● Election Fatigue ● Boring Vloggers ● Digital Panhandling
  • 4. OK, HOW’D WE DO LAST YEAR? Mmmm so not a great strike rate but the predictions are about what COULD be vs what WILL be. The social photographer for your holidays and the big moves in battery tech are probably where we called outside of anyone else. 2015 Prediction Correct Kinda Nope Social Super Agent X Peak Hashtag X Native Advertising X Instagram’s Moment X Narcissism Ruins Holidays X Short Headlines X Cost per LOL X 2015 Prediction Correct Kinda Nope Sweens X Batteries New Battlefield X Sportstars IPO X VR Drugs X E Ink in Fashion X Tinder Everything X Food Science X Brands & Games X
  • 5. BILLIONAIRE GENIUS PHILANTHROPIST PLAYBOYS ASSEMBLE! Inspired by Tony Stark, the world's ultimate tech heroes, led by Elon Musk & Mark Zuckerberg, unite to donate their time and fortunes to the needy, and battle poverty, hunger and injustice around the globe.
  • 6. LEO FINALLY WINS A (CHINESE) OSCAR China eclipses America as the world's biggest movie market. Every blockbuster is released in both Western and Chinese versions… and Leo finally gets to wear his man-bun all the way to awards glory.
  • 7. ATTENTION SPAN REHABILITATION With their attention spans and concentration skills shattered by ever shorter social videos, ASR becomes the new AA for troubled youth.
  • 8. INSTANONYMOUS Led by revolutionary Essena O'Neill, a generation of lifestyle bloggers revolt against the epic emptiness of social media to become the new force for truth in an unjust digital world.
  • 9. PEAK EMOJI Every brand from K-Mart to Balenciaga demands its own emoji. While some like Deadpool will use the power. North West's latest baby brother is simply named as a compass emoji. The world
  • 10. THE NEW CAA Top Hollywood talent firm Creative Artists Agency (CAA) rebrands as Creative Animals Agency, as Grumpy Cat, Menswear Dog, Toast and Choupette replace movie stars as the most in-demand divas in the world.
  • 11. THE LIVESTREAMED ELECTIONS In the 2016 US Presidential election, the leader of the free world is ultimately decided by the candidates' ability to master Periscope, Meerkat, Twitch, Vine & whatever Facebook launches. Depressingly, this gives Donald Trump the edge.
  • 12. VR GOLDRUSH VR finally takes off & agencies scramble to jump on the gold rush. It's also a dangerous time to be an early adopter, as we start to see the first VR-related casualties.
  • 13. PERSONAL TRAGEDY PROFILE FILTERS The trend for social media mourning becomes so prevalent that Facebook announces Personal Tragedy Profile Filters. So now you can mourn everything, from the passing of your hamster to your favourite flavour of Tim Tams being discontinued.
  • 14. THE DARK WEB GOES LEGIT From consumers tired of being surveilled 24/7 by the NSA, to movie studios terrified of becoming North Korea's next hack target, everyone moves onto The Dark Web for privacy. Illegal activity moves to another, even darker layer of the internet...
  • 15. BLACK OPS AGENCIES The rise of The Dark Web coincides with the birth of a new breed of digital agency, who specialise in covertly attacking their clients' competitor brands. Rupert Murdoch denies all knowledge of their existence.
  • 16. BLOCKING THE AD BLOCKERS Media agencies, publishers and global tech giants, their revenue seriously threatened by ad blocking, fight back with new ad blocker- blocking technology. The ad-blocking war escalates as ad-blocking extends to non-digital media.
  • 17. THE DEATH OF CAR CULTURE Google, Tesla & Uber collectively lobby against the #1 cause of traffic congestion, car accidents and road fatalities: humans. These companies’ robotics begin to show their superiority behind the wheel, spelling the beginning of the end for car culture as we know it.
  • 18. CRACKDOWN ON DRONES AND HOVERBOARDS Drones & hoverboards become ubiquitous - but even though the general public hurt themselves daily, it's not until the world's drug cartels embrace this technology that the authorities decide to crack down.
  • 19. INSTA-TV Instagram follows Netflix & Amazon into content production. The channel finds it tough to create its own Game Of Thrones or House Of Cards, but 'Belfie Tips With Kylie Jenner' swiftly becomes the most watched program in the world.
  • 20. WHAT’S MY IN-MESSENGER STRATEGY? Validating Facebook's US$21B purchase of WhatsApp, brands everywhere start asking for an in-messenger strategy. From ordering food & movie tickets to paying parking fines, everything is done through messenger apps.