SlideShare a Scribd company logo
CLICKBAITA BLOGGER’S GUIDE TO WRITING UN-IGNORABLE HEADLINES
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
“CLICKBAITINESS”
WHAT DO YOU USE TO MEASURE THE
OF A TITLE?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
It’s actually easier than you might think.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
After analyzing top performing articles
from 24 High-traffic sites…
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
There were about
7 COMMON FACTORS
that made up each clickbait title
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Some of these titles had reached over
in less than 3 months
1,000,000
SHARES
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
The least amount of shares
received was just over
10,000
in less than 3 months
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Crazy,right?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
1.
FACTORS
Was the title a list?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Something along the lines of:
18 Photos That Won’t Make
Sense To Sisterless Families
“
”
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Buzzfeed has a LOT of articles
with listicle titles.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
On average, list-based
content gets the most
social traction after
infographics
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
2. Was there a mention of
“YOU” or “I”?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
In his book Contagious, Jonah Berger
expresses the importance of using
stories to engage people with your
content.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Why do you think case
studies are so popular?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Because if something can affect another
person, it means there’s a chance it can affect
you too!
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Titles that mention or hint at
a personal story get clicks.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Was there mention of an
animal?3.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Cute animals get
people excited.
Look:
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Did the topic receive
recent media attention?
4.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Trending topics in
the media gain a
lot of attention.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
So when you create content that coincides
with a topic that was recently covered in the
news, you have a better chance at being
noticed.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
We did this for
the release of
Game of Thrones:
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
And then Distractify
picked it up, and then
George Takei shared it…
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
And then our site crashed because we got too
much traffic.
That’s a pretty good problem to have.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Was there a pop-culture
reference or food reference?
5.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
A great food reference
can go a long way. Just
look at this picture.
It’s a bacon-wrapped
grilled cheese and it
was my best friend’s
Facebook cover photo
for over a month.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Was there an unknown or new
concept mentioned in the title?
6.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Introducing a new idea or
suggesting an element of
mystery makes it very
difficult to resist clicking
on a title.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Which title are
you more likely to
click?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Let me guess, your choice was
pretty much on par with everyone
else’s, right?
Seriously, who wouldn’t want to know why the duck crossed the
pond?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Was there an element of
shock or excitement?
7.
Instead of the title being
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
This duck just swam across this
pond to get to the other side…
It might be more shocking if the title was
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
This duck just swam across this pond to
save a man from a burning building!
So after many grueling
hours of calculating the
data (it only took this
long because I suck at
math), here is what I
learned:
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
And you know
what else?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
So now what?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Everytime you come across a new article,
whether it’s one on your own blog or one that
someone shares with you, analyze it and track
whether it contains any of the factors listed in
this presentation.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Practicing applying these factors will only make
you better at formulating your own
CLICKBAIT HEADLINES
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
And in no time your content will also get
shared by George Takei.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
But hopefully your website won’t crash
because of it…

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Clickbait: A Guide To Writing Un-Ignorable Headlines