5 Inbound Marketing Hacks - Ben Lang KahenaCon

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Ben Lang's marketing hacks presentation at KahenaCon

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5 Inbound Marketing Hacks - Ben Lang KahenaCon

  1. 1. 5 Inbound MarketingHacks for Startups
  2. 2. Me• Moved to Israel two years ago• Marketing team at Wibiya / Conduit• Growth at lool ventures• Built Mapped In Israel• Contribute at Business Insider / TechCrunch
  3. 3. Tweet me @benln
  4. 4. No BSJust actionable tips and stories
  5. 5. 1. Rapportive• Browser plugin for Gmail• Find anyone’s email in the world• Connect easily on social networks
  6. 6. 2. Guest Posting• What’s a guest post?• Send editor email with post and short intro• If you don’t write well in English, find a friend
  7. 7. 3. Premium Giveaways• Only for premium products• Offer blogs giveaways• Benefit: cost effective
  8. 8. 4. Hacker News• Y Combinator’s “social network”• What content works on Hacker News• #1 spot can equal 10,000-50,000 visitorsin one day• Upvote tactics
  9. 9. 5. Viral Projects• Build a one day viral project• Promote your brand subtly• Department coordination
  10. 10. Plus: Blogger Reachout• Find relevant writer• Find email using Rapportive• Come up with an angle, provide value• Very short email• Follow up using Rapportive
  11. 11. Must follow on• Leo Widrich - @leowid• Iris Shoor - @irisshoor• Sacha Greif - @sachagreif• Sahil Lavingia - @shl• Dan Shipper - @danshipper
  12. 12. Blogs to follow• On Startups• Quick Sprout• KissMetrics• Distribution Hacks• Grow Hack• Little Big Details• Okdork• Andrew Chen
  13. 13. Connect• Email: b@langonline.com• www.BenLang.me @benln Ben LangQuestions?

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