IPC Media is a large UK publisher that has experience publishing magazines like NME for over 50 years. They have expertise in creating magazines for music audiences aged 16-25. However, they would not want to publish a new magazine that directly competes with NME by covering similar indie music genres. Bauer Media is also an experienced music magazine publisher, with titles like Kerrang, Mojo, and Q that cover rock, classic rock, and pop. Bauer could be a better fit for a new R&B music magazine since they have less direct competition in that sub-genre.
2. IPC Media
Types of magazines and target audiences:
IPC was formed in 1963, where the three leading UK magazine
publishers came together. Five years later International Publishing
Corporation ltd published its first magazine. Over the years IPC have
created many brands that have been leading the market they are in.
They have made a wide range of magazines
including, Nuts, NME, World Soccer, Woman’s Weekly and TV Times.
These carry a variety of target audiences but the most popular are
those created and aimed at younger men and women like NME or for
males especially, Nuts.
They would be an appropriate institution to create a new music
magazine as it has a very good background and a long lasting history
of NME running for many years. They have all the expertise to create
and release a professional magazine but wouldn’t want to create one
like NME as it would cut profits form that and create competition with
themselves. They are known for creating magazines like NME that are
relevant to the typical musical age range of 16-25 year olds.
3. Relevance as a publisher of a new music magazine.
They would be an appropriate institution to create a new music
magazine as it has a very good background and a long lasting history of
NME running for many years. They have all the expertise to create and
release a professional magazine but wouldn’t want to create one like
NME as it would cut profits form that and create competition with
themselves. They are known for creating magazines like NME that are
relevant to the typical musical age range of 16-25 year olds.
Types of genre.
They would not want to publish any music magazines that were indie
like NME as they wouldn’t want to create competition for themselves.
Therefore they would want to publish magazines which similar music
genres such as rock or R’n’B and consequently not my type of magazine.
4. Alternate Publishers
Bauer Media
Bauer Media might be an appropriate publisher as they publish many successful
magazines like Kerrang, Mojo and Q. These are all magazines which different genres;
rock, classic rock and pop, respectively. These were all released at least 10 years ago
and are great successes, demonstrating their positive background in publishing. If I
was intending to create a magazine with Bauer there would be more obstacles as they
cover a wider range of music genres than IPC media do. There would be more of a gap
for a new music magazine of my intended sub-genre, RnB, and would make a more
suitable publisher for my magazine. The target audiences of all magazines and my
magazine match and
