1. The masthead NME stands out visually to the target audience as the bold red colour, which is part of the colour
scheme, with a white outline attracts their attention and also the typography is majuscule which also gains the
audiences attention as the masthead is the first thing they will see on a shops shelf due to it being in the top left
third for the rule of thirds, of the magazine meaning this needs to be visually attractive to the target audience.
The main image is a full body shot of Dizzee
Rascal who is an icon for rap artist who was
popular in 2009 when this music magazine
was produced, therefore showing a sub genre
of this magazine is a rap, but other genres
include rock, alternative and indie music. He
is an icon who would appeal to the younger
target audience of this magazine aged around
15-20 years old as they would look up to him
as an artist. The main image also includes eye
contact which is a vital part of the main
image, due to it being a typical code and
convention as it includes the audience in the
magazine and it seems to persuade them to
buy the magazine due to this.
The strapline at the top of the magazine contains information on what features in the magazine to encourage the
target audience to buy the magazine as something featured on the strapline would appeal to their interests.
A barcode has been used due to it being a legal requirement for a magazine as they need
to sell the magazine, and it has been featured on the front cover clearly as it includes the
issue number, so the target audience know how many magazines have been produced
but it also shows the selling price, which is £2.30.
The strapline at the bottom of the magazines includes more artists
which are included within the magazine from a range of different genres
so it would attract more varied music fans to purchase this magazine as
it is fairly cheap, aiming towards the working class families.
The main cover line ‘s typography is bold
and fills most of the page from the centre
down as it draws the attention straight
towards the main feature article with in the
magazine, therefore persuading the target
audience who are rap fans to buy the
magazine as they would want to know why
he’s spreading joy around the world. A
code and convention of a magazine is that
the main cover line needs to anchor the
main image, which this magazine does due
to the main image being the icon featured
in the main cover line.
The puff is used in a bold, bright red circle to
alert the audience of the reunion which may
be happening which would personally appeal
to them.
The amount of cover lines which feature on
this magazine are limited due to the main
image and main cover line filling up most of
the front cover. Therefore, instead of having
many different cover lines to inform a few of
the articles inside, the producers have only
included one of them with the word “BLUR”
with white, bold typography which then
brings the attention to the miniscule cover
line below as it saves room on the front
cover. The other cover line which is featured
only lists artists and other icons suited to the
target audience of this music magazine.
The colour scheme for the typography is
mainly white for the cover lines when they
are placed over the main cover image but
when against the white background it
becomes red and black, showing the colour
scheme is red, black and white which are all
colours which don’t clash with each other and
all grab the target audiences attention.
The target audience for this magazine is
mainly male based due to the bold
typography which seems to be more
masculine, these men would have a median
age of around 22/23 years old but the age
range being roughly about 15 to 30, these
men would be working middle class people
due to the magazine not being too
expensive at £2.30. The target audience
would have a working lifestyle, but in their
spare time they would enjoy going to
concerts and socialising with friends.
