Film Poster analysis. Entertainment Weekly Empire Magazine

1. En
Below is a table I have
found about
Entertainment weekly's
readership information.
This table tells me that
most its its readers are
from the age of 18-49
and are mainly
between the ages of
25-49. This shows that
this magazine is mainly
read by adults.

2. Date line
masthead
Main cover
line
Cover lines
Main Image
Actor credit
and cover
line
Actor/photogra
phy credit and
cover line

3. • From looking at the magazine cover on the previous slide I can see
how Entertainment weekly make their magazines fit the audience
they are selling too. The magazine cover is quite empty with not
much going on which will captivate adults more as It is not a busy
page. Also the film they are advertising is a very
sophisticated/serious film (Gone Girl) which is a film who’s target
audience will be married/single/divorced adults similar to the
magazines target audience.
• This type of magazine would not be one us as a group think would
be suitable to use for our magazine poster. I think this because our
film is based around a teenager at a college who is searching for the
killer of her boyfriend showing our film will have more of a young
adult audience; displaying how Entertainment weekly is not a good
magazine for us as a group to use for our magazine cover.

4. Empire magazine mainly has a male readership with 77% of its readers being male. Most
of its readers are also between the age of 15-24 with 34.8% of their readers being this age.
Just from this I can tell this magazine would be more likely to advertise our film as the
target audience for our film will be mainly young adults who are the main readers of
Empire Magazine.

7. • As you can see on the two previous slides are
examples of past issues of ‘Empire’ Magazine.
The films they advertise are from a variety of
genres such as action, thriller and fantasy.
• From this I can imagine our film being advertised
on the cover of this magazine. I can imagine this
as our film has a thriller element and its main
audience will be 15-24 which is the same as the
main readership audience for this magazine.

8. Gold and white colour
scheme, which indicates
to the audience that the
magazine and its content
is exclusive/special
edition. Also shown that
this is a special edition as
the colour scheme for
Empire magazine is
normally red and white.
The change in colour
scheme will excite its
regular readers and new
readers.
Highlights ‘exclusiveness’ of issue. (cover line)
Basic white font
in places, allows
there to be more
emphasis on the
image and the
general gold
colour that is
shown.
Two characters placed
at different depths of
front cover (one in
foreground other in
background). This adds
effect to the audience
looking at the page as
they can see an aspect
of the film as one
character is lurking
behind, Indicating he
may be a character that
causes trouble.
Small sticker and
cover lines are
smaller so will help
make sure the
image is the first
part of the
magazine that the
audience are
drawn to. Gives
the audience a
glimpse of what
else to expect in
magazine, making
them want to read
it more.

9. RULE OF THIRDS
This rule is used very
well in this magazine
cover. The two
characters are
positioned on either side
of the magazine, which
makes sure the whole of
the magazine has an
element to do with the
film in it; advertising it
better.
The Title like all other
magazines takes up the
top third. This is done
well as the title stands
out amongst the rest as
it is important for the
audience to know what
they are reading.
The main title of the film
and description is placed
directly in the bottom
third of the magazine
which is a good area to
place this in as it
replicates the main tile
in the top third of the
magazine.
The image is very dark
and mysterious to
replicate the type of
movie that is being
shown. The two most
well known/favored
characters are shown
on the front cover, this
is done as by putting
them on; the audience
will be drawn in to the
magazine more.
Text is kept to a minimal
as the magazine want to
image to be the main
part of the magazine that
the audience pay
attention to.
There is a lot of focus on
the film ‘Hobbit’ showing
it is the main issue in the
magazine and more of
the magazine will be
dedicated to this. They
have done this as they
mainly want this
magazine issue to appeal
to the ‘niche’ audience of
the Hobbit.

10. The prop the
character in the
foreground is
holding is a sword
this shows how in
the film he will have
more of an action
role/ fighting against
something.
He is also looking
into the distance
with a worried look
on his face. This has
connotations that in
the film he will be
looking for
something and that
his eagerness for this
distances him from
what is going on
around him.
As in foreground is main
character in film/most
important.
In background/less
important character.
Looking directly at
other character with a
sneaky look on his face,
suggests he may do
something bad/portray
main character
Also in background
which could suggest he
is cut away from life
and is always in the
background/never
seen. He is also not as
clear and is in darker
colours suggesting his is
a bad character and the
main man in the
foreground is a
character that always
try's to do good.
Blue background gives a
fantasy feel to film