SlideShare a Scribd company logo
1 of 24
Nikesh Solanki






Different media technologies allowed us to conduct thorough
research before constructing our documentary.
We used the internet to browse through topics which were
current and appealed to a young audience, which is how we
came up with the topic of knife crime.

We also used the internet to research into cases of knife
related incidents that have occurred recently and we focused
on the stabbing of Depzman in our documentary as it was a
relatively high profile stabbing and caused a massive uproar
with the youth of Birmingham.




The vast amounts of information of the internet
allowed us to collate lots of content in order to
make our documentary as informative as possible.

However, with the large amount of content
available on the internet, we had to consider the
reliability of the source which is why we opted to
mainly use BBC as it is a trusted source with
reliable information. This is proven by an Ofcom
report which found that the BBC was rated UK’s top
source for News with 53% of adults using it.






Microsoft word and Microsoft PowerPoint were
essential pieces of software throughout our
project, especially the research stages.
By using Microsoft Word we were able to create a
questionnaire, which could be customised to a
clear layout so it was easy for people to complete
it.
Microsoft PowerPoint allowed us to create
slideshows on our findings from research and
incorporate the graphs which we created in
Microsoft Excel.






To keep all of our research in a chronological order
and in one place, we used Blogger. This meant that
we could all see what each individual in the group
had done which prevented duplicates of research
and also made all of us knowledgeable on the
topic.
To upload pieces of research to Blogger, we used
websites such as Scribd and Slideshare so
documents could be embedded onto our blog.
We also used Prezi and PowToon to present
information in a creative way.




To get a better idea of the type of
documentary we wanted to create, we did
research into documentaries which were of a
similar style to the initial ideas we had.
YouTube and online catch-up services (such
as BBC iPlayer and 4OD) allowed us to do this
easily and it meant that we could watch a
range of documentaries to develop our
understanding of codes and conventions of
documentaries.






Furthermore, watching these documentaries
gave us an idea of the channel we wanted to
use to broadcast our documentary.
Watching Dispatches on 4OD helped us in our
decision to pick Channel 4 as our
broadcaster.
Without the availability of these media
technologies we would have found it very
difficult to make an informed decision.




During the planning stages, media
technologies were not really used
as we planned in the form of paper
based mind maps and storyboards.

We did, however, use Hotmail to
email pieces of planning work to
each other over the Christmas
holiday so that we could all
individually begin to write scripts
etc. based on our plans.




After all our research and planning had been completed, we
felt we were ready to move onto the filming stage. We used
all of the information that we obtained during the research
and planning stages to ensure we got the most out of our
time with the equipment and filmed appropriate content.
To film our documentary, we used a Canon HG20 Camcorder.
This was an excellent camcorder for us as it had features
such as a manual focus ring, HD recording and Super Range
Optical Image Stabilizer. All of these things combined
produced high quality video clips.




The Canon HG20 allowed us to capture high
quality still images too, which was useful for when
we wanted to take photos of locations for risk
assessments etc.
The microphone port was essential for us as we
wanted to record diagetic and non-diagetic sound.
We were able to insert an external shotgun
microphone with a directional cardioid polarity
pattern whilst filming interviews. The polarity
pattern meant we could point the microphone
where we wanted which would give us better
sound clarity than if we used the built in
microphone.




A headphone port was useful too because we were
able to listen to the audio being recorded in real
time and correct things immediately if sound
quality was an issue. We used Sennheiser HD201
and Beats Studio™ over ear headphones because
they provided us with a deep level of sound so we
were able to pick out any background noise which
was especially useful when we were filming in
public places.
To record the voiceover for the documentary we
used a voice recorder as it provided a clear sound
quality .


Throughout all the interviews, we used the
camcorder alongside headphones and a mic. We
mounted the camcorder on a tripod to ensure that
the shot being filmed was stable which gave the
shots a professional finish. The tripod was effective
when we wanted to create pan shots and tilts eg.
Pan of the college.






After filming our footage we copied the clips onto an Apple
iMac into a local folder. This meant we would have all of our
clips in one place ready for editing.
We watched the clips using VLC Player and labelled the clips
accordingly so they were easy to locate. We also deleted the
clips which we did not want to use in our final documentary.
Once we had sorted out our clips, we used an Apple iMac to
‘log and transfer’ our footage into the editing software called
Final Cut Express.




An advantage of using Final Cut Express was
the ease at which we could edit. The tool bar
was a key feature whilst we were editing. The
razor blade tool allowed us to crop exact
parts of extract which gave a smooth
transition between shots, especially because
our documentary consisted of many straight
cuts.
However, we did use also transitions such as
cross dissolves. Final Cut Express allowed us
to easily incorporate these into our
documentary because we could drag the
effect and place it where we wanted it and
crop it to our desired length.




Final Cut Express enabled us to use text overlays which we used throughout
the documentary, mostly to add names to the interviews so the viewer would
know who is being interviewed.

The ability to edit the speed of clips was a real advantage to us, especially
when creating our reconstruction. We placed 2 clips (of the reconstruction)
on top of each other, then when editing we made the two clips different
speeds. This created a blur effect which was really effective because our
feedback showed that people appreciated the professional finish of the
reconstruction.


The wire frame enabled us to position clips exactly
where we wanted them to be in the frame. This tool
allowed us to also correct filming errors. For
example, in one of our shots the microphone was
visible which did not look professional. By dragging
the frame outwards, using the wire frame tool, we
were able to remove the problem.






Once our clips had been put into order and all the transitions
were in place, we moved onto editing the sound levels.
The main priority was to get all of the decibel levels
consistent. Our voiceover sound quality was very clear so we
did not need the edit that. However, some interviews had
quieter/louder sound than others so we used the pink
velocity line to make the sounds consistent.

To make the transition between sounds as seamless as
possible, we manually automated the levels using the pink
velocity line and created a smooth downward or upward fade.




Our research mainly consisted of buying TV Listing magazines
like Radio Times. We indentified key codes and conventions
and picked out other features which we wanted to adapt and
use in our own double page spread.
We used Microsoft Publisher to create a draft layout by
inserting shapes which represented different parts of the
double page spread. This software allowed us to easily move
things around which was a major advantage over using the
traditional method of using paper to draft.






We used Adobe Indesign to create the magazine double page
spread. This software was excellent to use because we had
used it in our AS project so we were familiar with it, unlike
Final Cut Express.
Before starting the project we took all of the screenshots
because we wanted to use still images from the documentary
in our magazine page.
We also typed the article in Microsoft Word because it has a
spell and grammar check.








Firstly, we created boxes on our blank canvas on InDesign.
These boxes represented different areas and where things
will be positioned. Creating these boxes helped us to create
the magazine efficiently as we knew here everything was
going to be placed.
We fitted the main image and resized it to fit approximately
two thirds of the page.
We then pasted the article into Indesign from Microsoft Word.
Finishing touches included inserting images, writing and
formatting text and adding features such as page numbers
and dates.




We used YouTube to listen to radio trails which we
analysed and presented our findings on Microsoft
Word and Microsoft PowerPoint. This was very
helpful as it gave us an idea of codes and
conventions needed to make a successful radio
trail.
When planning the radio trail we used Microsoft
Word to create a script because it was easy to edit
and manipulate.






We used Final Cut Express to create our radio trail.
We recorded the voiceover of the Radio Trail using
a voice recorder and used the same woman we
used for our documentary voiceover to keep the 2
products consistent with each other.
We did not need edit the sound but we changed the
decibel levels using the pink velocity line.




We inserted the documentary music and clips of
audio from interviews by dragging them onto the
timeline. Once again, decibel levels were adjusted
using the pink velocity line.

We then added cross fades and manually
automated levels using the same process we used
when doing it for the documentary. We did this to
create a seamless transition between different
audio clips.




For the evaluation, I used Microsoft
PowerPoint, Prezi and
I felt that using a variety of
different software to complete my
evaluation really demonstrated my
technical ability and creative
mindset.

More Related Content

What's hot

Evaluation question four
Evaluation   question fourEvaluation   question four
Evaluation question foura2cole13
 
Q4 evaluation 1
 Q4 evaluation 1  Q4 evaluation 1
Q4 evaluation 1 asmediab13
 
Lunar.pptx
Lunar.pptxLunar.pptx
Lunar.pptxstowlson
 
Evaluation question 4 media
Evaluation question 4 mediaEvaluation question 4 media
Evaluation question 4 mediaa2colg13
 
Question 4 new
Question 4 newQuestion 4 new
Question 4 newalhasan17
 
Question 4 evaluation presentation
Question 4 evaluation presentationQuestion 4 evaluation presentation
Question 4 evaluation presentationPreston Manor
 
Question 4 evaluation presentation
Question 4 evaluation presentationQuestion 4 evaluation presentation
Question 4 evaluation presentationPreston Manor
 
Lighthouse
Lighthouse Lighthouse
Lighthouse stowlson
 
Evaluation Q4 - How did you use media technologies in the construction, resea...
Evaluation Q4 - How did you use media technologies in the construction, resea...Evaluation Q4 - How did you use media technologies in the construction, resea...
Evaluation Q4 - How did you use media technologies in the construction, resea...Sam Benzie
 
Question 4
Question 4Question 4
Question 4008464
 
How did you use media technologies in the construction and research, planning...
How did you use media technologies in the construction and research, planning...How did you use media technologies in the construction and research, planning...
How did you use media technologies in the construction and research, planning...isabellestevenson1
 

What's hot (19)

Evaluation question four
Evaluation   question fourEvaluation   question four
Evaluation question four
 
Q4 evaluation 1
 Q4 evaluation 1  Q4 evaluation 1
Q4 evaluation 1
 
Eval 4
Eval 4Eval 4
Eval 4
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
 
Lunar.pptx
Lunar.pptxLunar.pptx
Lunar.pptx
 
Evaluation question 4 media
Evaluation question 4 mediaEvaluation question 4 media
Evaluation question 4 media
 
Question 4 new
Question 4 newQuestion 4 new
Question 4 new
 
Question 4 evaluation presentation
Question 4 evaluation presentationQuestion 4 evaluation presentation
Question 4 evaluation presentation
 
Question 4 evaluation presentation
Question 4 evaluation presentationQuestion 4 evaluation presentation
Question 4 evaluation presentation
 
Question 4 evaluation
Question 4 evaluationQuestion 4 evaluation
Question 4 evaluation
 
Question 4 evaluation
Question 4 evaluationQuestion 4 evaluation
Question 4 evaluation
 
Q4
Q4Q4
Q4
 
Lighthouse
Lighthouse Lighthouse
Lighthouse
 
Question 4 - Nicole
Question 4 - NicoleQuestion 4 - Nicole
Question 4 - Nicole
 
Evaluation Q4 - How did you use media technologies in the construction, resea...
Evaluation Q4 - How did you use media technologies in the construction, resea...Evaluation Q4 - How did you use media technologies in the construction, resea...
Evaluation Q4 - How did you use media technologies in the construction, resea...
 
Cloud
Cloud Cloud
Cloud
 
Question 4
Question 4Question 4
Question 4
 
How did you use media technologies in the construction and research, planning...
How did you use media technologies in the construction and research, planning...How did you use media technologies in the construction and research, planning...
How did you use media technologies in the construction and research, planning...
 
Evaluation: Question 4
Evaluation: Question 4Evaluation: Question 4
Evaluation: Question 4
 

Viewers also liked

Magazine Evaluation
Magazine EvaluationMagazine Evaluation
Magazine Evaluationasmediag12
 
Part 1) Research and Planning
Part 1) Research and PlanningPart 1) Research and Planning
Part 1) Research and PlanningAnne Blossemberry
 
Question 4) portrayal of technologies
Question 4) portrayal of technologiesQuestion 4) portrayal of technologies
Question 4) portrayal of technologiesAnne Blossemberry
 
Question 2) how effective is the combination of your main product and ancilla...
Question 2) how effective is the combination of your main product and ancilla...Question 2) how effective is the combination of your main product and ancilla...
Question 2) how effective is the combination of your main product and ancilla...Anne Blossemberry
 
A2 media Timestable planning
A2 media Timestable planningA2 media Timestable planning
A2 media Timestable planningAnne Blossemberry
 
Question 2) How effective is the combination of your main product and ancilla...
Question 2) How effective is the combination of your main product and ancilla...Question 2) How effective is the combination of your main product and ancilla...
Question 2) How effective is the combination of your main product and ancilla...Anne Blossemberry
 

Viewers also liked (8)

Magazine Evaluation
Magazine EvaluationMagazine Evaluation
Magazine Evaluation
 
Part 1) Research and Planning
Part 1) Research and PlanningPart 1) Research and Planning
Part 1) Research and Planning
 
Media studies a2 timestable
Media studies a2 timestableMedia studies a2 timestable
Media studies a2 timestable
 
Question 4) portrayal of technologies
Question 4) portrayal of technologiesQuestion 4) portrayal of technologies
Question 4) portrayal of technologies
 
Question 2) how effective is the combination of your main product and ancilla...
Question 2) how effective is the combination of your main product and ancilla...Question 2) how effective is the combination of your main product and ancilla...
Question 2) how effective is the combination of your main product and ancilla...
 
Research/Case studies
Research/Case studiesResearch/Case studies
Research/Case studies
 
A2 media Timestable planning
A2 media Timestable planningA2 media Timestable planning
A2 media Timestable planning
 
Question 2) How effective is the combination of your main product and ancilla...
Question 2) How effective is the combination of your main product and ancilla...Question 2) How effective is the combination of your main product and ancilla...
Question 2) How effective is the combination of your main product and ancilla...
 

Similar to Media Evaluation - Q4

Evaluation Q4
Evaluation Q4Evaluation Q4
Evaluation Q4mag_anna
 
Question 4
Question 4Question 4
Question 4a2colc13
 
A2 media evaluation part 7
A2 media evaluation part 7A2 media evaluation part 7
A2 media evaluation part 7jennabooth
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4freya downs
 
Question 4
Question 4Question 4
Question 4a2cole13
 
Question 4
Question 4Question 4
Question 4a2cole13
 
Documentary Evaluation - Q4
Documentary Evaluation - Q4Documentary Evaluation - Q4
Documentary Evaluation - Q4ellenwooler
 
Group 4 Evaluation Q4 Ahmad
Group 4 Evaluation Q4 AhmadGroup 4 Evaluation Q4 Ahmad
Group 4 Evaluation Q4 Ahmada2media14e
 
Evaluation 4 Hira Raja
Evaluation 4 Hira RajaEvaluation 4 Hira Raja
Evaluation 4 Hira Rajaa2colg13
 
Question 4 evaluation presentation
Question 4 evaluation presentationQuestion 4 evaluation presentation
Question 4 evaluation presentationPreston Manor
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4Iqraaslam96
 
Evaluation Question 4
Evaluation Question 4Evaluation Question 4
Evaluation Question 4matt_crosby
 
Evaluation question 4
Evaluation  question 4Evaluation  question 4
Evaluation question 4a2media15b
 
Media evaluation question 4
Media evaluation question 4Media evaluation question 4
Media evaluation question 4PattenK1
 
A2 media evaluation question 4
A2 media evaluation question 4 A2 media evaluation question 4
A2 media evaluation question 4 asmediag13
 
Evaluation - Question 4
Evaluation - Question 4Evaluation - Question 4
Evaluation - Question 4tomburley
 

Similar to Media Evaluation - Q4 (20)

Question 4
Question 4Question 4
Question 4
 
q4
q4q4
q4
 
Evaluation Q4
Evaluation Q4Evaluation Q4
Evaluation Q4
 
Question 4
Question 4Question 4
Question 4
 
A2 media evaluation part 7
A2 media evaluation part 7A2 media evaluation part 7
A2 media evaluation part 7
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
 
Question 4
Question 4Question 4
Question 4
 
Question 4
Question 4Question 4
Question 4
 
Documentary Evaluation - Q4
Documentary Evaluation - Q4Documentary Evaluation - Q4
Documentary Evaluation - Q4
 
Question
Question Question
Question
 
Group 4 Evaluation Q4 Ahmad
Group 4 Evaluation Q4 AhmadGroup 4 Evaluation Q4 Ahmad
Group 4 Evaluation Q4 Ahmad
 
Evaluation 4 Hira Raja
Evaluation 4 Hira RajaEvaluation 4 Hira Raja
Evaluation 4 Hira Raja
 
Question 4 evaluation presentation
Question 4 evaluation presentationQuestion 4 evaluation presentation
Question 4 evaluation presentation
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
 
Evaluation 4
Evaluation 4 Evaluation 4
Evaluation 4
 
Evaluation Question 4
Evaluation Question 4Evaluation Question 4
Evaluation Question 4
 
Evaluation question 4
Evaluation  question 4Evaluation  question 4
Evaluation question 4
 
Media evaluation question 4
Media evaluation question 4Media evaluation question 4
Media evaluation question 4
 
A2 media evaluation question 4
A2 media evaluation question 4 A2 media evaluation question 4
A2 media evaluation question 4
 
Evaluation - Question 4
Evaluation - Question 4Evaluation - Question 4
Evaluation - Question 4
 

More from asmediag12

Initial documentary analysis
Initial documentary analysisInitial documentary analysis
Initial documentary analysisasmediag12
 
Types of narratives
Types of narrativesTypes of narratives
Types of narrativesasmediag12
 
Research into tv documentaries style and influences
Research into tv documentaries style and influencesResearch into tv documentaries style and influences
Research into tv documentaries style and influencesasmediag12
 
Knife crime and related research
Knife crime and related researchKnife crime and related research
Knife crime and related researchasmediag12
 
Codes and conventions of radio
Codes and conventions of radioCodes and conventions of radio
Codes and conventions of radioasmediag12
 
What we will include in our tv listings
What we will include in our tv listingsWhat we will include in our tv listings
What we will include in our tv listingsasmediag12
 
Pictures of setting up shots
Pictures of setting up shotsPictures of setting up shots
Pictures of setting up shotsasmediag12
 
Focus group questions
Focus group questionsFocus group questions
Focus group questionsasmediag12
 
Q4 and q5 how did you attract your audience
Q4 and q5 how did you attract your audienceQ4 and q5 how did you attract your audience
Q4 and q5 how did you attract your audienceasmediag12
 
Music magazine evaluation 1 3
Music magazine evaluation 1 3Music magazine evaluation 1 3
Music magazine evaluation 1 3asmediag12
 
Stages of development
Stages of developmentStages of development
Stages of developmentasmediag12
 

More from asmediag12 (20)

Question 3
Question 3Question 3
Question 3
 
Question 1
Question 1Question 1
Question 1
 
Initial documentary analysis
Initial documentary analysisInitial documentary analysis
Initial documentary analysis
 
Types of narratives
Types of narrativesTypes of narratives
Types of narratives
 
Research into tv documentaries style and influences
Research into tv documentaries style and influencesResearch into tv documentaries style and influences
Research into tv documentaries style and influences
 
Knife crime and related research
Knife crime and related researchKnife crime and related research
Knife crime and related research
 
Codes and conventions of radio
Codes and conventions of radioCodes and conventions of radio
Codes and conventions of radio
 
Articles
ArticlesArticles
Articles
 
What we will include in our tv listings
What we will include in our tv listingsWhat we will include in our tv listings
What we will include in our tv listings
 
Pictures of setting up shots
Pictures of setting up shotsPictures of setting up shots
Pictures of setting up shots
 
Initial Ideas
Initial IdeasInitial Ideas
Initial Ideas
 
Q7
Q7Q7
Q7
 
Q7
Q7Q7
Q7
 
Focus group questions
Focus group questionsFocus group questions
Focus group questions
 
Q4 and q5 how did you attract your audience
Q4 and q5 how did you attract your audienceQ4 and q5 how did you attract your audience
Q4 and q5 how did you attract your audience
 
Music magazine evaluation 1 3
Music magazine evaluation 1 3Music magazine evaluation 1 3
Music magazine evaluation 1 3
 
Stages of development
Stages of developmentStages of development
Stages of development
 
Presentation2
Presentation2Presentation2
Presentation2
 
Presentation2
Presentation2Presentation2
Presentation2
 
Question 7
Question 7Question 7
Question 7
 

Recently uploaded

Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 

Recently uploaded (20)

Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 

Media Evaluation - Q4

  • 2.    Different media technologies allowed us to conduct thorough research before constructing our documentary. We used the internet to browse through topics which were current and appealed to a young audience, which is how we came up with the topic of knife crime. We also used the internet to research into cases of knife related incidents that have occurred recently and we focused on the stabbing of Depzman in our documentary as it was a relatively high profile stabbing and caused a massive uproar with the youth of Birmingham.
  • 3.   The vast amounts of information of the internet allowed us to collate lots of content in order to make our documentary as informative as possible. However, with the large amount of content available on the internet, we had to consider the reliability of the source which is why we opted to mainly use BBC as it is a trusted source with reliable information. This is proven by an Ofcom report which found that the BBC was rated UK’s top source for News with 53% of adults using it.
  • 4.    Microsoft word and Microsoft PowerPoint were essential pieces of software throughout our project, especially the research stages. By using Microsoft Word we were able to create a questionnaire, which could be customised to a clear layout so it was easy for people to complete it. Microsoft PowerPoint allowed us to create slideshows on our findings from research and incorporate the graphs which we created in Microsoft Excel.
  • 5.    To keep all of our research in a chronological order and in one place, we used Blogger. This meant that we could all see what each individual in the group had done which prevented duplicates of research and also made all of us knowledgeable on the topic. To upload pieces of research to Blogger, we used websites such as Scribd and Slideshare so documents could be embedded onto our blog. We also used Prezi and PowToon to present information in a creative way.
  • 6.   To get a better idea of the type of documentary we wanted to create, we did research into documentaries which were of a similar style to the initial ideas we had. YouTube and online catch-up services (such as BBC iPlayer and 4OD) allowed us to do this easily and it meant that we could watch a range of documentaries to develop our understanding of codes and conventions of documentaries.
  • 7.    Furthermore, watching these documentaries gave us an idea of the channel we wanted to use to broadcast our documentary. Watching Dispatches on 4OD helped us in our decision to pick Channel 4 as our broadcaster. Without the availability of these media technologies we would have found it very difficult to make an informed decision.
  • 8.   During the planning stages, media technologies were not really used as we planned in the form of paper based mind maps and storyboards. We did, however, use Hotmail to email pieces of planning work to each other over the Christmas holiday so that we could all individually begin to write scripts etc. based on our plans.
  • 9.   After all our research and planning had been completed, we felt we were ready to move onto the filming stage. We used all of the information that we obtained during the research and planning stages to ensure we got the most out of our time with the equipment and filmed appropriate content. To film our documentary, we used a Canon HG20 Camcorder. This was an excellent camcorder for us as it had features such as a manual focus ring, HD recording and Super Range Optical Image Stabilizer. All of these things combined produced high quality video clips.
  • 10.   The Canon HG20 allowed us to capture high quality still images too, which was useful for when we wanted to take photos of locations for risk assessments etc. The microphone port was essential for us as we wanted to record diagetic and non-diagetic sound. We were able to insert an external shotgun microphone with a directional cardioid polarity pattern whilst filming interviews. The polarity pattern meant we could point the microphone where we wanted which would give us better sound clarity than if we used the built in microphone.
  • 11.   A headphone port was useful too because we were able to listen to the audio being recorded in real time and correct things immediately if sound quality was an issue. We used Sennheiser HD201 and Beats Studio™ over ear headphones because they provided us with a deep level of sound so we were able to pick out any background noise which was especially useful when we were filming in public places. To record the voiceover for the documentary we used a voice recorder as it provided a clear sound quality .
  • 12.  Throughout all the interviews, we used the camcorder alongside headphones and a mic. We mounted the camcorder on a tripod to ensure that the shot being filmed was stable which gave the shots a professional finish. The tripod was effective when we wanted to create pan shots and tilts eg. Pan of the college.
  • 13.    After filming our footage we copied the clips onto an Apple iMac into a local folder. This meant we would have all of our clips in one place ready for editing. We watched the clips using VLC Player and labelled the clips accordingly so they were easy to locate. We also deleted the clips which we did not want to use in our final documentary. Once we had sorted out our clips, we used an Apple iMac to ‘log and transfer’ our footage into the editing software called Final Cut Express.
  • 14.   An advantage of using Final Cut Express was the ease at which we could edit. The tool bar was a key feature whilst we were editing. The razor blade tool allowed us to crop exact parts of extract which gave a smooth transition between shots, especially because our documentary consisted of many straight cuts. However, we did use also transitions such as cross dissolves. Final Cut Express allowed us to easily incorporate these into our documentary because we could drag the effect and place it where we wanted it and crop it to our desired length.
  • 15.   Final Cut Express enabled us to use text overlays which we used throughout the documentary, mostly to add names to the interviews so the viewer would know who is being interviewed. The ability to edit the speed of clips was a real advantage to us, especially when creating our reconstruction. We placed 2 clips (of the reconstruction) on top of each other, then when editing we made the two clips different speeds. This created a blur effect which was really effective because our feedback showed that people appreciated the professional finish of the reconstruction.
  • 16.  The wire frame enabled us to position clips exactly where we wanted them to be in the frame. This tool allowed us to also correct filming errors. For example, in one of our shots the microphone was visible which did not look professional. By dragging the frame outwards, using the wire frame tool, we were able to remove the problem.
  • 17.    Once our clips had been put into order and all the transitions were in place, we moved onto editing the sound levels. The main priority was to get all of the decibel levels consistent. Our voiceover sound quality was very clear so we did not need the edit that. However, some interviews had quieter/louder sound than others so we used the pink velocity line to make the sounds consistent. To make the transition between sounds as seamless as possible, we manually automated the levels using the pink velocity line and created a smooth downward or upward fade.
  • 18.   Our research mainly consisted of buying TV Listing magazines like Radio Times. We indentified key codes and conventions and picked out other features which we wanted to adapt and use in our own double page spread. We used Microsoft Publisher to create a draft layout by inserting shapes which represented different parts of the double page spread. This software allowed us to easily move things around which was a major advantage over using the traditional method of using paper to draft.
  • 19.    We used Adobe Indesign to create the magazine double page spread. This software was excellent to use because we had used it in our AS project so we were familiar with it, unlike Final Cut Express. Before starting the project we took all of the screenshots because we wanted to use still images from the documentary in our magazine page. We also typed the article in Microsoft Word because it has a spell and grammar check.
  • 20.     Firstly, we created boxes on our blank canvas on InDesign. These boxes represented different areas and where things will be positioned. Creating these boxes helped us to create the magazine efficiently as we knew here everything was going to be placed. We fitted the main image and resized it to fit approximately two thirds of the page. We then pasted the article into Indesign from Microsoft Word. Finishing touches included inserting images, writing and formatting text and adding features such as page numbers and dates.
  • 21.   We used YouTube to listen to radio trails which we analysed and presented our findings on Microsoft Word and Microsoft PowerPoint. This was very helpful as it gave us an idea of codes and conventions needed to make a successful radio trail. When planning the radio trail we used Microsoft Word to create a script because it was easy to edit and manipulate.
  • 22.    We used Final Cut Express to create our radio trail. We recorded the voiceover of the Radio Trail using a voice recorder and used the same woman we used for our documentary voiceover to keep the 2 products consistent with each other. We did not need edit the sound but we changed the decibel levels using the pink velocity line.
  • 23.   We inserted the documentary music and clips of audio from interviews by dragging them onto the timeline. Once again, decibel levels were adjusted using the pink velocity line. We then added cross fades and manually automated levels using the same process we used when doing it for the documentary. We did this to create a seamless transition between different audio clips.
  • 24.   For the evaluation, I used Microsoft PowerPoint, Prezi and I felt that using a variety of different software to complete my evaluation really demonstrated my technical ability and creative mindset.