The document analyzes the layout, typography, images, captions, color scheme, and other design elements used across three double page spreads in the magazine "Kerrang!". Each double page spread uses a different layout. Images are used prominently and help break up blocks of text. Captions follow a consistent style across spreads. Black and white is the dominant color scheme, fitting with stereotypical "rock" aesthetics. Design elements like drop caps and grab quotes are employed to guide the reader through the article. Bylines and page numbers add professionalism and aid navigation.

1. DOUBLE PAGE
SPREAD ANALYSIS
TASK 3 - KERRANG

2. LAYOUT
For this magazine 3 double page spreads have
been used and each one has a different layout.
For the first double page spread the image takes
up around two thirds of the page and the rest of
the page is filled with text. For the second double
page spread, one of the pages is filled with one
main image, but the other one includes text. In the
last double page spread the text was split into 5
equal columns; this is a good technique to use
because it condenses the information and makes
it easier for the reader to take in. The columns on
the first double page spread and second page
spread have the same width, this shows
continuation through the magazine. In addition to
this, a white border has been placed around each
of the pages, which separates it from the rest of
the magazine showing that this section of the
magazine features the band Bring Me The
Horizon.

3. TYPOGRAPHY
The typography for the double page spread varies throughout. The
magazine title “Spiritual healing” has been put in capitals showing
that it is important and it has also been put in a large font size. The
font isn’t in a typical standard font such as Arial or Times New
Roman. However, an individual font has been used this makes the
magazine stand out as an individual as it is unlikely that you would
find another magazine with that same font. The subheading
underneath gives the information a summary of what will be
included in the magazine, this allows them to see if they are
interested in the magazine or not. The font is very simple and
clear, which makes it easier for the reader to read and understand.
Furthermore, important information such as ‘Bring Me The
Horizon’ has been put in bold, which makes it stand out to the
reader; it also indicates the more important information out to the
reader. The subheading is also in capitals, which shows that it is a
key element of the magazine, however it has been put in a much
smaller font. The actual article piece has been put in an even
smaller font than both the subheading and title because there is
more information and it allows other details to fit on the page. The
interview which has been included also has separate typography
compared to the rest of the magazine. The heading for that section
“Black me out” is the same font as the title on the first double page
spread.

4. MAIN IMAGE/IMAGES
The main image differs in each double page spread. In the first image we are
able to see the band themselves (BMTH). The shot used for this image is a full
shot because we are able to see the celebrities from head to toe; which
enables us to see what they are wearing. The colours of what they are wearing
coordinate with the colour scheme as they are very plain and simple. The man
in the middle has his hood up, which may give a negative representation of
people in the music industry because stereotypically when someone is seen
with their hood up they are seen as ‘thugs’. Furthermore, the image is direct
address, because they are all looking directly into the camera - which engages
the reader. The second image shows a mid shot of Oliver Sykes, this allows us
to see him from the waist upwards, which not only allows us to see what he is
wearing but we can also see his facial expressions too. This image is not direct
because he is looking somewhere else, however from where he is looking we
are able to tell that artificial lighting has been used because we can see it in his
eyes - which is part of mise-en-scene. In addition to this, the clothes he is
wearing is quite smart and good quality, which subverts us from the negative
stereotype we get from his tattoos. Furthermore, on the double spread page
another picture has been used in the middle of the article, this helps break up
the text and enables the reader to take it all in. This picture also shows each of
the 5 band members; which interacts with the reader because they recognise
the people on the page. The final double page spread shows four separate
images of the band members; each of the shots are mid shots which enables
us to see the characters faces and facial expressions. Each celebrity is looking
straight into the camera, which engages the reader. The colours of the clothes
that they are wearing links in with the colour scheme and it also contrasts with
the graffiti in the background of their picture as it is colourful. Also, a close up
shot has been used of Oli Sykes, in the interview section, this enables the
reader to see what emotions he is portraying.

5. CAPTIONS
In each of the double page spread, captions
have been used to show the reader what the
images are showing. Each of the captions
follow the same layout, this is because the
text it has been put in is white. In addition to
this, it has been put onto a black text box,
which makes it easy to see. The font size is
small because it isn't one of the most
important things on the page. For the first two
double pages the caption has been put in the
top left hand corner, which makes it easier for
the reader to see. However, for the other
pictures the caption has been put in the
bottom right hand corner. The captions also
follow the house style of the double page
spread as the colours are black and white.

6. COLOUR SCHEME
The colour scheme for the magazine
changes when it comes to the double page
spreads. The colour scheme for this
particular section of the magazine is black
and white. This portrays the stereotypical
‘rock’ colours and also both black and
white complement each other, which
makes the magazine look more
aesthetically pleasing. The background of
all 3 double pages is black, and the writing
is white - which makes it easy and clear to
read. The interview section, which has
been put in has its own little section, in
which the background is in a cream colour;
this separates it from the article as it is
another section from ‘Bring Me The
Horizon’.

7. DROP CAP
A drop cap has been used in the
article, this enables the reader to see
where the article or a new section
begins. In addition to this, a drop cap is
useful because it helps section the
articles and it makes it easier for the
audience to understand. This follows
the codes and conventions of
magazine because at the beginning of
articles a drop cap is used. The drop
cap also follows the house style
because the colour used is white.

8. GRAB QUOTE
A grab quote has been used in the last
two double page spreads. Grab quotes
are enlarged quotes, which are used in
order to grab the readers attention. The
grab quotes in this magazine have been
put in the same layout, this is because the
have both been put in a white square
(which follows the house style) and the
quote has been put inside it. I think that
the way it has been set out is very good
because it is eye-catching and directly
draws their attention to it. Furthermore,
each part of the quote has been put in a
different typography, this is a different
technique used in a magazine, which
makes it more unique and creative.

9. BY LINE
The by line lets the reader know who
composed the article and who the
photographer was. From the magazine
we acknowledge that “Andy Ford” was
the person who took the photos for the
article. The by line gives the
photographer/author credit and also
publicity. This is because if the articles
becomes really popular and the
pictures are admired, the public would
want to know who created it.

10. PAGE NUMBERS AND
BRANDING‘KERRANG!’ follows the codes and conventions
of a magazine this is because it includes page
numbers on each page. This related to the
contents page as it helps readers navigate
through the magazine. The page numbers are
placed directly in the corner of the magazine this
makes it easier for the audience to flick through
the magazine and find the article they are
looking for. In addition to this, it also follows the
colour scheme of black and white, which makes
the magazine seem more professional.
Furthermore, the masthead has been included at
the bottom of each page. This is good because it
helps with branding and it also helps readers
understand that this magazine came from that
brand. In addition to this, if the magazine was to
be scanned, people would know which company
it had came from because the masthead is
printed the page.