1) The document discusses how the author created three media products - a music video, album design, and promotional poster - to effectively promote a fictional band. 2) The key was to use consistent "media language" across all three products, including similar clothing, locations, instruments, shots, lighting, and logos to represent the band and connect the products. 3) Elements like smoking, indie clothing, city locations, and close-up shots of band members were chosen to match the genre and appeal to the target audience. Maintaining visual continuity across the music video, album, and poster unified the band's representation.

1. HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TASKS?
Two peas in a pod, or do opposites attract?

2. OUTLINE
• The overall aim of my media products is to promote my artist/band through my
music video and my two print texts. All these texts have to add up and make one
uniformed and coherent identity. If the music video showed a punk band but then
the promotional poster was in the style of a teenage pop magazine then it would
cause confusion and ultimately no-one would buy the single. In the real world all
three of these products would be made my the record company to ensure they are
all uniformed and promote each other as well as the artist/band.

3. • I believe in my three texts I have accomplished what I set out to do which was to
create three forms of media; a music video, album design and a promotional poster
which together represent a band and promote their work. The key to achieving this
was to use the correct and same MEDIA LANGUAGE throughout my three media
texts. In the following slides I will go into detail about how I have achieved this.

4. MISE-EN-SCENE
• Smoking
• Smoking is used throughout the music video and in the
promotional poster as well. We discovered this to be a
characteristic of the genre and the music videos we
analysed. For example the music video ‘some day’ but the
Strokes contains a lot of smoking. It is increasingly
popular with rebellion (think back to James Dean etc.)
Also youth culture embraces it and this is why we had to
include it in our video. As you can see to the right one of
the protagonists is smoking on the promotional poster.

5. MISE-EN-SCENE
• Clothing
• In all three products the two protagonists are wearing the same clothes, or near
enough. This is to show unity between the three texts and so that audiences can tell
who is who and relate to certain fashion senses. The clothes worn in the videos are
not normal generic outfits, but there also not ridiculous. The dress code is very
‘indie’ and connotes the band image. Clothing includes – Mac, leather jacket, boots,
floral shirts etc.

6. Same clothes represented in
both print product and Music
video

7. MISE-EN-SCENE
• Location
• Most of the video is shot in Leeds, which is a city. The cover for the album and the
promotional poster were also shot in Leeds. This is uniformed and coherent and it
means all three texts are related and one. The location was important because in
the other Libertines videos we took inspiration from they were all set in cities
(London) and it gave the video a feeling of grandeur.

8. Vertigo – Pious Birds of
Good Omen
Don’t Look Back into the
Sun – The Libertines
Filmed outside the
entrance of Leeds
Market (pictured
above)

9. MISE-EN-SCENE
• Instruments
• The use of instruments is iconography and on the back cover there are band
members playing the guitar and in the video there is live footage of guitar playing
and use of the drums. From this the audience can connote we are a band and that
we all play our own respected instruments. This can be seen to set us apart form
other bands of the current time as a lot of the music nowadays is computer
produced.

10. Show on the music video when
there is a guitar solo to connote
musical talent and the actual
playing of the guitar.
Part of the video was filmed in a
practice room – this connotes the
band and the instrumental part of the
song and music video.

11. MISE-EN-SCENE
• Shots
• There are lots of close up shots on the band members, this is to emphasise the key
role and importance of the videos focal point, the band. This is commonly seen in
music videos as it is also about the band and the bands image not just the music.
Members of the band are together in lots of the shots to show unity and that they
are a band and a close group of friends to increase likeability towards audiences. As
you can see from the video reel below, close up and extreme close up shots are
used to emphasise the band members and protagonists of the music video.

12. CODES OF VISUAL LANGUAGE
• Band Name/Logo
• The band name is written in the same font on the album as it is on the promotional
poster, this shows unity and a clear image of what the band is like and what they
stand for. The name is identical in both, same colour and font. Text design and
colour is the same throughout, a rich burgundy and the text was created on
Photoshop.

13. Same font and colour used in both print
productions to show continuity. This is a code of
visual Language.

14. CODES OF VISUAL LANGUAGE
• Shots/Lighting/Location
• The promotional poster hosts a shot straight out of the music video but it has been
manipulated through colour and the pictures contrast. The colour is darker than that
of the album and music video. In the music video we tried to use natural light to
show a happy an fun side to the music. It also based outdoors this connotes the
freedom of youth culture that we are trying to represent. You can see this by
referring to the pictures already on the PowerPoint in previous slides.

15. CONCLUSION
• To be effective my three products should present a unified representation of the
artists through the connotations I have constructed in the media language. I believe
I have done this and I have represented the band to match with the genre I chose
and to be appealing to the audience. Through mise-en-scene (objects, clothes,
body language etc.) I have created a unity throughout my media products and thus
created a solid format for my band to excel from.