Front cover overview

1. Front Cover Overview
The front covers target a specific target audience as the cover stars used are ones of which the target audience find
either entertaining or inspirational. There are bold bright colours to draw an audience’s attention. Sell lines promote
competitions and giveaways of clothing and makeup that the audience may want or already use.
The lifestyle being promotedis a happy one. All cover stars are smiling and pulling funny faces which would appeal to
the target audience. The stars look approachableand cheerful. They seem friendly and sweet. All have an aura of being
relaxed and cool as seen in their clothing as it is casual yet up to date fashion which most of the target audience would
wear. None of stars look rebellious or mean as this would not please the audience.
The mastheads on both magazines stay the same on each copy. This demonstrates their brand identity as their
masthead is known widely as it never changes. In some cases it changes colour to compliment the cover stars outfits or
backgrounds. The mastheads are creative and funky which appeal to the target audience.
Both magazines have sell lines that are bright and bold which will entice the reader to open and read the magazine.
The mode of address is exciting and in some cases revealing “I’ve got major confidence issues” in some cases the
language is informal. The typography is usually different from other sell lines probably to make it stand out.
The magazine layout slightly changes every issue yet brand identity is still kept. In most cases there are not a lot of
secondary sell lines around the main sell line to make it stand out and seem special.
The main images make these magazine’s successful as this is what most people see straight way and will be drawn in
to the image.