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MY FRONT COVERFront Cover: This image is of my completed magazine front cover. I decidedto use black for my masthead as I wanted to keep a traditional vibe yet amilitary style font to portray the magazine name. The colours of black andred have stayedconstant throughout, maintaining the house style. The choice of having acover which isn’tcrowded demonstrates the individuality of the magazineas well as keeping it respected and original. The graduatedmargin text layout ensures that the magazine will beplaced at the front of the shelf to advertise the entire mainstory.The constant use of capitals portrays a sense of urgency andimportance to all the stories included in the magazine andsuggests how the magazine would only publish storiesthat are of the target audiences interest. The main headlineis much bolder and larger than the rest and extremelyeye-catching whilst the colour scheme is still kept aconstant, maintaining the originality of the magazine andensuring it is still easy to spot on shop shelves.Language such as “we reveal” and “our pick” make themagazine’s opinion seem important and respected by itsvast readership.
As the front cover is the first thing you see I took inspiration from Q magazine by keeping traditional whilstusing bold bright colours to entice the reader, and making the cover easily recognizable to devotedreaders. Like Q magazine, I also used direct eye contact to make the reader feel more involved with theartist. Both the artists heads are covering the masthead which shows that the artists Q and Aim magazines have on the front cover are influential enough to be put before a renowned magazine logo.
MY CONTENTS PAGESimilar to the style of Vibe magazine, I used the A for Aim as opposed to writing the magazine nameor the title contents. This gives the impression that the renowned, respected publication needs nointroduction. The simplicity of the contents page (of both Vibe and Aim magazine) keeps the focuson the articles and neither magazine relies on anything other than their exclusive contents to drawin the readers. The capitals are kept a constant as the sense of urgency to read the articles is kept aconstant, however no bold font is used as the magazine is confident in its devoted readership. The Ahas already caught the readers attention (“aim”) and they are inclined to read on.
MY DOUBLE PAGE I didn’t use too many colours on my double page spread as I wanted to maintain a sophisticated style throughout. Using more than one image shows the artist in different lights, while the given quote shows her determination and appeals to her target audience. The bold S grabs the readers attention straight away and maintains the house style of single lettering. The choice of having no title suggests the calibre of artist within Aim magazine needs no introduction. The columns in the article keep the refined style of the piece, and I chose to do an article with quotes rather than a question and answer interview as this makes the reader feel they are learning more about the artist in depth.Similar to the well known Japanese rock magazine I decided to use toimages with one half way through the text as well as traditional colours.
HOW DOES MY MAGAZINE ATTRACT THE TARGET AUDIENCE?My target audience are devoted music fans who are interestedin both well-known and as yet undiscovered music. I aimed toachieve a traditional house style to attract this type of person .My use of bold yet reserved colours, with nothing too tacky canattract a more stylish person who aims to learn more about whatthey are interested in rather than having to go through manyarticles that they have no desire to read.The tone of the magazine, is understandable but respected andisn’t gimmicky.Language such as “we reveal our pick” makes the magazineseem like it has a unique and valued opinion, of which it ishappy to share with its readers.I believe using a more formal style can attract more readers asmost people like to feel they are gaining a lot from theirmagazine choice . An informal style may be less effective as thismay attract just the younger generation whilst I aim to attractmusic listeners of various ages.
HOW DOES YOUR MAGAZINE USE, DEVELOP ANDCHALLENGE FORMS AND CONVENTIONS?My magazine uses forms and conventions firstly because it uses traditional colours just like Qand NME magazines, also it gives its readers up to date information on the latest bands andartists. In addition to this, all of my photography uses direct eye contact and poses that areoften used in popular magazine photo-shoots.My magazine challenges forms and conventions however with the graduatedmargin text layout which looks different to other music magazine publications and ensures it willstand out and/or be put at the front of the shelf in a newsagents.
HOW DOES YOUR MEDIA PRODUCT REPRESENTPARTICULAR SOCIAL GROUPS?My music magazine represents quirky young fashionable individuals who pridethemselves on their unique tastes. They have a broad taste in music and wish toread a magazine that caters to these interests. The traditional yet unique style whichbreaks some norms yet keeps certain aspects of originality. With the magazine notfocusing on one specific genre, I can be confident that the social groups are mixedand therefore can have a wider target audience. WHAT TYPE OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR PRODUCT AND WHY? I believe my product would be distributed through a popular media institution as it has a wide target audience rather than a small group of people. A media institution such as IPC Media would be suitable as it would ensure that my magazine has a good reputation and becomes recognized widely.
SKILLSOverall my skills in Photoshop have improved dramatically. I can confidently edit an image and havetherefore edited and put together my front, contents and double page spread page.I have learnt how to crop photos successfully without making them look unprofessional as well as editimages to enhance them. I am also now able to create layers in order to place main image over themasthead. Learning all these techniques helped me create my final magazine.WHAT HAVE I LEARNT SINCE MY PRELIMINARY TASK?It is clear that my skills have progressed since the preliminary task. My final magazine looksmuch more professional than the college one I created for the preliminary task. The preliminarytask was unprofessional with unexciting colours and simple photography. The images usedwere similar to ones you’d find on Facebook of friends, rather than on a respected magazinecover.