2. Statistics
The top grossing thrillers are rated PG-13 in the US or 12 in the UK. This
indicates the largest demographic for this genre are teenagers.
However, this age rating also allows for the inclusion of an adult age
group allowing the widest possible audience access to the film.
3. The Viewer
This is my concept of my target audience.
The target
demographic
is 12 – 18 years
old because
that is the
largest
cinema-going
audience and
statistics show
that the most
common age
rating in the
genre is PG-
13/12.
He is male because
most viewers of
thrillers are male
I chose his clothes
because most teenagers
work in uniform and so
wear casual clothes in
their downtime. Because
the target audience is
generally is the B and A
audience groups their
clothes will be high
quality and expensive.
His hair is
black because
he is young
and so his hair
hasn’t
changed
colour yet
His phone shows his affinity
with technology and his
integration with the media
industry and marketing. This
shows he is ready to consume
the product.
