2. What is the overall trend in film
consumption?
Compared to 2012, film consumption declined slightly
in 2013. Overall though, it is clear to see that UK
consumption has remained stable for the past decade.
The forecast shows there should be no significant
decline or rise in the near future of UK film
consumption.
3. Who watches films in the UK?
In 2013, the 15-24 age group made up the largest proportion of UK
admissions, at 33%. As shown by the graph, that age group has a clear lead,
whereas the other age groups are closely bunched together. Top UK films had
a slight audience bias towards males, at 53:47. However, some films have a
different gender bias, depending on what genre they are and who they
feature.
4. Who watches films in the UK?
UK films were popular among all
social groups, often attracting a
significant above-average
audience share. Dramas, biopics,
musicals and comedies appealed
most to the AB social group. In
the C, D and E groups, the films
were more biased towards action
genre films.
5. Where/ how do people watch films?
This table is not showing how
popular the films were but
how much money each film
made. According to this table a
lot of the films are cartoon and
all of them originate or have
involvement from the USA, as
well as being produced by one
of the 6 major distributors.
These are usually quite comical
and are aimed at children and
family audiences. This could
show that families with young
children or teenagers will go to
the cinema more often as
perhaps a family outing. This
could be due to the fact that
cinemas offer discount tickets
for families as well as children.
6. Where/ how do people watch films?
This graph represents the amount
of people as well as the amount of
money made from video sales
between 1999-2013. Between
1999 and 2008 the films sold on
video increased by almost thrice
the amount. Meaning that more of
the public were viewing films
through retail video. However after
2008 the amount started to
decrease with the introduction of
other ways to consume video. For
example things such as Video On
Demand or
streaming/downloading apps such
as Netflix or LoveFilm.
7. What type of films are the most
popular?
This chart shows the most widely viewed genre of film. This shows that action adventure is one of the most
popular genres as it received the most sales. This shows that most people will view this type of film,
followed by comedy which is not far behind.
8. What role does technology have?
This graph shows that in 2012 technologies like laptops were very popular and played a large role in the consumption of
films. We can tell this because providers were YouTube, iTunes and Amazon were the most popular. These are usually
used via the internet on a laptop or computer. However there was a change in 2013 when other apps such as Netflix,
Sky Go and lovefilm were introduced. These are typically used on tablets, iPhones, iPads which are forms of new
technology. These technologies play a large role in the consumption because more people are viewing films at home
rather than Box Offices.
9. Questions
– From this research I have found that being a film producer in this age
it is important to consider all types of technology when making a film.
Technologies are expanding yearly and many people are deciding
rather than going to the cinema they would rather consume the media
through online applications or other easy accessible technologies such
as phones and tablets. As you can see from this graph if you were a
film producer you would think more about producing your film in a
form that can be viewed on TV or online.
10. Which audience groups are under-
represented in the figures?
From the information collected, females are slightly more
under-represented than males in terms of people who go to
the cinema overall. This is shown through the 53% male
gender bias. However, it is not always females who are under-
represented, as it depends on the genre and the cast of the
movie; this can be seen with ‘One Direction: This is Us’, which
has an 85% female gender bias.
The 7-14 age group was also under-represented by a small
margin in 2013. This could be because that a lot of films are
unavailable to this age range, so they are restricted in the type
of films they are allowed to watch. However, it is worth noting
that the 7-14 age range is very closely followed by the 35-44
age group, and so as a result, 7-14 year olds do not
consistently remain the most under-represented age range.
11. Which audience is the most lucrative?
It is clear that the most lucrative audience in the UK
film industry are the age range of 15-24 year olds,
with a slight bias to males. The gender difference
was small but the age difference was quite large,
which suggests that it would be a good idea to
make productions appeal to a younger audience.
This can be achieved through including younger
characters and using relatable aspects of life, such
as a group of friends. This will help achieve the
appeal of the younger audience, allowing the movie
to achieve its highest target audience possible.
