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Institutional research
The genre of Thriller is the 5th leading genre in the film 
world, with a total gross of over $14bn since 1995. Because 
of this, they own an 8.44% of the market share; double that 
of the horror genre. These are figures gathered from “The 
numbers” website. Comedy is probably the most successful 
genre because it engages with the audience, and most people 
like a good 
laugh, so 
that is 
possibly a 
reason 
behind 
comedy’s 
success. 
There have 
been over 2000 comedy films produced since 1995, as 
appose to only 730 in the thriller genre, so that will be a 
major factor in comedy having more gross. Because there is 
such a great difference between the numbers of films made, 
it could suggest that it is easier to make comedy films and 
that they 
aren’t 
always of 
the best 
quality, 
hence the
difference in average gross: only a $1m difference but its still 
there. Another reason 
behind the success of 
comedy is because their 
most profitable films 
are rated PG or U, 
which means anybody 
can watch them and 
therefore the market is 
as wide as it can 
possibly be. All the 
children that want to go 
and see these films 
because they are 
heavily advertised on 
Kids’ channels will have 
to have their parents to 
take them, and 
therefore greater ticket 
sales. Thrillers are 
mainly either 12a or 15/18, so the market is minimalized. 
Even the 12a films aren’t going to attract many of the 
younger audiences, because parents might be put off letting 
their children watch these films so teens are likely to go in 
their small groups, as well as couples. This means that there 
is going to be lower ticket sales, which means less profit. 
Ticket sales in the thriller genre have proved to be 
inconsistent over the years, whereas comedy has been 
consistently high. 2003 and 2005 were particularly poor
years, with ‘The recruit’ and ‘Flightplan’ being the best 
performers in each year respectively, both films not being 
classics that everybody would be able to recall. Ticket sales 
have been inconsistent since then too, with 2012 being a 
particularly successful year, with 57 films created and big 
names such as “The Hunger Games” and a remake of the 
favourite “Titanic” which was so popular because of its 
previous release being the most profitable film ever created. 
2011 
This year was pretty much the average that we would come to expect 
from the thriller genre, as they hadclose to their average number of 
ticket sales of all time, so it was a reasonably successful year. Again in 
this year, PG-13 seems to be the certificate rating that has the most 
success, with these films being higher up in the charts than R, the 
only other rating found for a thriller movie. This success may be 
drawn from the fact that more people can watch PG-13 movies, as the
age restriction allows the audience of common cinema goers 
(teenagers 
most 
commonly) 
to watch the 
film. 
There is no 
main film 
distributer 
that leads 
the way in 
the market 
for this year, 
as a wide 
range of 
companies 
enjoyed 
varying 
amounts of 
success. To 
pick one 
though, Sony Pictures do seem to be the modal company for the year 
of 2011. The total gross from all the films produced for this year was 
$930,237,986 from 47 films, with 117,306,154 tickets being sold. 
Only one film, Super 8, makes it into Thriller’s top 25 most successful 
films since 1995. 
2012 
One of the best, if not 
the best year for thriller 
movies being produced 
was 2012. In this year, 
the Thriller genre made 
up for almost a fifth of 
the market share for 
movies, the highest it 
has ever been. This 
achievement could be 
down to the fact that a 
lot of the most 
successful movies were
either sequels or remakes of some fantastic films. The first Taken film 
is 14th in ‘Top grossing Thriller films’, raking in $152,541,039. This 
lead to the fame and hype of a sequel, just as it did for the highly 
regarded Bourne films, where another was released in this year. 
Titanic is the most successful film ever made, and so the remake, 
released in 2012, already had people rushing to see if it could become 
any better made of the disaster ship. 
PG-13 is usually the most common and most successful certificate 
for Thriller films, but 2012 saw a lot more R rated films being 
produced, and they fared well, but were still outdone and PG-13 
remains to lead the way. When producing a Thriller movie, you 
should definitely look to make it a PG-13. Lionsgate was the most 
common distributer of 2012, and was the most successful too as they 
produced The Hunger Games, the highest grossing of that year. Gross 
for the year came it at a record $1,521,669,612, two thirds more than 
the previous year. Ticket sales weren’t too far short of double, with 
191,164,496 being flogged from 11 more movies than in 2011.

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Institutional research

  • 2. The genre of Thriller is the 5th leading genre in the film world, with a total gross of over $14bn since 1995. Because of this, they own an 8.44% of the market share; double that of the horror genre. These are figures gathered from “The numbers” website. Comedy is probably the most successful genre because it engages with the audience, and most people like a good laugh, so that is possibly a reason behind comedy’s success. There have been over 2000 comedy films produced since 1995, as appose to only 730 in the thriller genre, so that will be a major factor in comedy having more gross. Because there is such a great difference between the numbers of films made, it could suggest that it is easier to make comedy films and that they aren’t always of the best quality, hence the
  • 3. difference in average gross: only a $1m difference but its still there. Another reason behind the success of comedy is because their most profitable films are rated PG or U, which means anybody can watch them and therefore the market is as wide as it can possibly be. All the children that want to go and see these films because they are heavily advertised on Kids’ channels will have to have their parents to take them, and therefore greater ticket sales. Thrillers are mainly either 12a or 15/18, so the market is minimalized. Even the 12a films aren’t going to attract many of the younger audiences, because parents might be put off letting their children watch these films so teens are likely to go in their small groups, as well as couples. This means that there is going to be lower ticket sales, which means less profit. Ticket sales in the thriller genre have proved to be inconsistent over the years, whereas comedy has been consistently high. 2003 and 2005 were particularly poor
  • 4. years, with ‘The recruit’ and ‘Flightplan’ being the best performers in each year respectively, both films not being classics that everybody would be able to recall. Ticket sales have been inconsistent since then too, with 2012 being a particularly successful year, with 57 films created and big names such as “The Hunger Games” and a remake of the favourite “Titanic” which was so popular because of its previous release being the most profitable film ever created. 2011 This year was pretty much the average that we would come to expect from the thriller genre, as they hadclose to their average number of ticket sales of all time, so it was a reasonably successful year. Again in this year, PG-13 seems to be the certificate rating that has the most success, with these films being higher up in the charts than R, the only other rating found for a thriller movie. This success may be drawn from the fact that more people can watch PG-13 movies, as the
  • 5. age restriction allows the audience of common cinema goers (teenagers most commonly) to watch the film. There is no main film distributer that leads the way in the market for this year, as a wide range of companies enjoyed varying amounts of success. To pick one though, Sony Pictures do seem to be the modal company for the year of 2011. The total gross from all the films produced for this year was $930,237,986 from 47 films, with 117,306,154 tickets being sold. Only one film, Super 8, makes it into Thriller’s top 25 most successful films since 1995. 2012 One of the best, if not the best year for thriller movies being produced was 2012. In this year, the Thriller genre made up for almost a fifth of the market share for movies, the highest it has ever been. This achievement could be down to the fact that a lot of the most successful movies were
  • 6. either sequels or remakes of some fantastic films. The first Taken film is 14th in ‘Top grossing Thriller films’, raking in $152,541,039. This lead to the fame and hype of a sequel, just as it did for the highly regarded Bourne films, where another was released in this year. Titanic is the most successful film ever made, and so the remake, released in 2012, already had people rushing to see if it could become any better made of the disaster ship. PG-13 is usually the most common and most successful certificate for Thriller films, but 2012 saw a lot more R rated films being produced, and they fared well, but were still outdone and PG-13 remains to lead the way. When producing a Thriller movie, you should definitely look to make it a PG-13. Lionsgate was the most common distributer of 2012, and was the most successful too as they produced The Hunger Games, the highest grossing of that year. Gross for the year came it at a record $1,521,669,612, two thirds more than the previous year. Ticket sales weren’t too far short of double, with 191,164,496 being flogged from 11 more movies than in 2011.