The film is about an 18-year-old boy being relentlessly bullied in college which takes a toll on his mental health, leading him to consider dangerous options for revenge; the producers aim to make the film relatable to teenagers experiencing bullying and plan to attract a target audience of 15-30 year old males and females with a dark storyline and twist. Proposed marketing tactics include creating social media accounts for the main character to engage viewers and traditional promotional methods like posters, trailers, and radio spots.

1. The Tormented?
The film is about an 18 year old boy who is getting
bullied at college. He only has one friend and the
bullying progressively gets worse and more fierce
through out the film until he is pushed to breaking
point. It is evident that the main characters mental
health is decreasing through out the movie as he is
writing weird online diaries and Facebook stalking the
bullies and also he is internet shopping for out of the
ordinary objects such as guns and knives. As no one
seems to be able to help him he takes matters into his
own hands thus leading to the death of one of the
characters.

2. Unique selling point…
“Our film will be appealing to teenagers as bullying
is a part of every day life for the majority of
students and this will help to create a relatable
connection between the audience and the
storyline. The unique selling point is that our film
has an exciting twist, which adds a sense of
darkness and enigma”

3. Target Audience.
To the left is a percentage
Our Movie teaser trailer will
summary which displays
be aimed towards 15-21
year old male and the age, gender and class
females, this is mainly of people which went to
because people this age are see „Donnie Darko‟ The
generally still in education movie is similar to that of
and can therefore relate to what we plan to
the bullying aspect of our create, the qualitative
film. We have made the data shows us that our
target audience a relatively movie is likely to be
high age because of the
enjoyed mostly by 15-34
dark twist and violence
which could potentially year olds, both males and
encourage bullying to females who are mostly
younger generations. The from the class AB and C1
movie will be certificated a
15.
Profile of typical audience
member
Gender: We believe the film will be
more appealing to males because of
the violence, however we also
believe females will be able to relate
to the plot.
Age: 15-30
Interests:
Education/sports/socializing/parties/
Music/technology/Family/Friends
Occupation: part time job/full time
education/ full time job/ unemployed

4. Audience profile
To the left is a photograph of a typical 20
year old male called John Williams, who
would be a member of our target audience.
He is 24 years old and lives just outside of
London in a small village called Charlwood.
He dresses relatively smart with a casual
aspect as you can see by the way his shirt
sleeves are rolled. He is from the class C1.
He is well groomed and cares about his
appearance, he shops in places such as
Topman, river island and Matalan. These
stores are relatively expensive proving that
he likes quality. He enjoys socializing with
his friends and in particular going to the
cinema. He watches TV channels such as
BBC3, DAVE, E4,Gold and the horror/Thriller
channel. He listens to radio stations like
Absolute radio, XFM and 6 music where he
listens to bands like Kasabian and kings of
Leon.

5. Marketing Campaign
The marketing team of the film „CloverField‟ set up
MySpace accounts which were created for the
characters showing what was happening in real time.
For our movie we plan to set up a Facebook account
for the main character allowing the audience to
engage and see his thoughts via status posts that will
be posted. To promote and market the film further and
to those who do not have access to social networking
sites, we will create posters promoting our movie on
billboards, in cinemas, on payphones and online, we
may also make a short sound trailer for radio airplay
and trailers to be shown on TV.

6. Feedback:
 Do you think the synopsis of the film sounds
appealing and would you want to watch it?
 Does the film idea seem relatable?
 Do you think that target audience chosen is
appropriate?
 Are there any changes that you feel we should
make?