WHAT IS YOUR AGE?
What is your age?
13 to 15
16 to 17
18 to 24
25 to 34
35 to 44
45 to 54
Of all the people that answered
our questionnaire, 81% of them
were aged 16 to and 14% aged
18 to 24, so 95% of the survey
takers fit into the horror film
target audience. Of 16-24.
WHAT IS YOUR GENDER?
76% of the people that took our survey were
female; whereas typically the horror demographic is
mainly males so this may not be a 100% accurate
representation of my target audience, although I did
undertake another survey with a more specific
target audience of media students
WHAT IS YOUR EMPLOYMENT STATUS?
What is your employment status?
No. of People
19 out of the 21 people who took
our survey were students which
is our primary demographic so
these results should tell us a lot
about how people will receive
WOULD YOU SEE A HORROR FILM SET IN THE 1970S
ABOUT A WOMAN WHO IS BEING FOLLOWED BY A
Would you see a horror film set in
the 1970s about a woman who is
being followed by a masked killer?
62% of the audience we
surveyed would go and see our
proposed film which bodes well
for its reception.
WHICH TITLE DO YOU THINK IS BEST FOR A HORROR
FILM ABOUT A MAN FOLLOWING AND ATTACKING A
Title of the film
15 out of 21 (or 71%) said that
Obsession would be the best
title for our film so I have
decided to choose this out of
the shortlist I made, although if
there is a problem with this then
Watched would be my next
WOULD YOU GO AND SEE A HORROR FILM IN
BLACK AND WHITE?
Would you see a horror film in black
When asked whether they would see a
horror film in black and white the
audience were extremely split, with an
almost equal balance between yes and
no. This means that we could edit our
film in black and white, although we
should probably edit two versions and
show each of them to a focus group to
get a more definitive answer to which
DO YOU THINK WE SHOULD SEE THE KILLERS
FACE IN THE TRAILER?
Do you think you should see the
killers face in the trailer?
86% of our audience said that we should not
show the killers face in the trailer. I was
debating whether to have the unmasked killer
in the trailer so that we know who it is but the
victim doesn’t. However in their explanation
our audience said that it ruins the suspense
and the killer should not be revealed until the
very end of the film.
WHAT FEATURES ARE THE MOST IMPORTANT
This table tells us a lot about our
storyline and how the trailer should
come across. If we look at the Rating
Average (the lower the number the
more important it was voted) we can
see that the most important factor in
our film needs to be an interesting
plotline, so it is possible that I may
want to add subplots and backstories,
although these usually aren't featured
very heavily in the trailer, particularly
for this genre.
The least important factor was seeing the violence and gore which suggests that I may not need to
go crazy with special effects, however it must also be noted that the people that took this survey
were majority female who do tend to not like gore and horror as much.
TARGETED QUESTIONNAIRE RESULTS: MEDIA
STUDENTS ALL AGED 17-18
67% of the people I surveyed in my targeted
questionnaire were male which is a more
accurate representation of my demographic.
WOULD YOU SEE A HORROR FILM SET IN THE
Would you see a horror film set in the
66% of them would go and see a horror
film set in the 1970s, which is slightly
higher than the general survey. This is
what I expected as these are
demographic B, media types, as well as
E, students, so they are more likely to go
see a horror film set in this period as they
will appreciate the methods used to make
it look like the 1970s.
DO YOU THINK YOU SHOULD SEE THE KILLERS
FACE IN THE TRAILER?
Do you think you should see the killers
face in the trailer?
100% of the targeted questionnaire takers
agreed that you should not see the killers
face in the trailer as it spoils the
suspense, confirming what I found in the
DO YOU THINK STORYLINE IS IMPORTANT IN A
Do you think storyline is important in a
100% of them also said that the
storyline is important to a horror
film, which I found to be the most
important fact in the general survey.