This document discusses targeting a film to 15-24 year olds as the primary audience. Research found this age group most commonly enjoys thrillers. Characters were designed between ages 15-16 to allow the audience to relate to them. Secondary research of comparable films like Taken and The Strangers showed 15-24 year olds had the highest viewership. The document profiles 16 year old Emily as a representative target viewer, noting she enjoys scary movies, chick flicks, shops at popular teen stores, and watches programs like TOWIE and Glee. She saw Taken 2 recently and the film is meant to appeal to viewers like her.

1. Who would be the audience for
your media product?
For our final product we targeted our film to be for the ages of people from 15 to
24 year olds , this is because we found out from our research that this age group
were the most common age group to genrally enjoy thrillers. We wanted to aim
our thriller at age groups that we thought would enjoy it and watch it the most.
To target this age group we used all of our characters from the ages of 15 to 16 as
this age group were the same as the group watching and would be a lot more
thrilling if they could relate to the being simular to them. From our secondary
research which we found on Pearl and Dean . We wanted to know who are most
common audience age group was going to be. To find this information out we
researched the comparable profiles of the films that inspired our ideas to create
our movie , which were Taken 1 and 2 and The Strangers.

2. Taken
Our main ideas of inspiration were from Taken, on Pearl and
Dean we found out on Taken’s comparable profile that 0 % of
the age group that watched it were 14 and under have
watched the film. We also found out from this secondary
research that 15-24 year olds had the highest percentage
which shows that they are the most common age group to be
mostly intrested in our film, as we have a story line which is
fairly simular. When researching the comparable profiles and
from our primary research aswell I found out that 15-14 year
olds are going to be the most popular age group to watch it
and enjoy it. Our group decided this was right age range for
our audience as we want ours to be a pj rating so that there is
more sales so that younger people at the age of say 12 can
also watch It with parents.

3. Target Audience
This is Emily Reid. She is 16 years old and lives in Tadworth Surrey,
she dresses with the latest trends and likes to keep up to date with
all the styles. She normally just wears a pair or leggings and jeans
and a top or jumper. She enjoys spending time with her friends and
family and watching scary movies and chick flicks. Her favourite
chick flicks are ‘White chicks’ , ‘Legally blonde’ and ‘ 17 again’. She
goes to the cinema a lot with friends and sometimes goes to see
the same movie two or three times if she really enjoys it , a movie
she has seen this month was ‘Taken 2’ . On the weekends she likes
to see friends and go shopping and attends a theatre school on a
Saturday where she does dance , singing and drama for three hours.
She shops in most high street shops were most teenagers shop like :
topshop , republic , river island , h and m and many more. The tv
programes that she enjoys the most are The only way is Essex , Glee
, Eastenders , Made in Chelsea and many more. Emily enjoys
mostly main stream music , and always likes what is in the charts.
She also enjoys singing along and being silly to musical songs , as it
is what she loves to do. I feel that our film would appeal to Emily as
she is a very sterotypical girl who enjoys watching thrillers and
horrors , and our film is simular to the films she says she likes.