The document discusses the evaluation of advertisements created by a student group for their product "Outbreak". It includes evaluations of individual web banners, logos, and presentations created by group members. The group consisted of the author and two others. They worked well together coordinating their designs while allowing for individual creativity. The author's original web banner design was improved by adding more details like the product name and image to better inform viewers.

1. UNIT 18
EVALUATION
By Anthony Richards

2. • We named our team WorldAd because
it summed up our aim to create adverts
that were universal and widely seen.
• We designed this logo to be appealing,
eye-catching and memorable so that
clients would see it and remember it.
• We came up with the name “Outbreak”
for our product because it suggests
something that starts out small, but
quickly becomes a force to be reckoned
with.
OUR TEAM

3. • This is my original idea. The aim was for
it to simple, so that it would stick in
consumer’s minds. However, this is
probably too simple because it only
features the name of the product and
doesn’t provide any information about
it. Another time, I would add a more
information such as the slogan and
name of the particular flavour being
advertised.
ORIGINAL
IDEA

4. • I decided to put the banner on YouTube
because this is one of the most used
websites on the Internet and known to
almost all people within our target
audience.
• I then looked at YouTube’s banner ad
regulations so I could work to their
standard of advertising.
WEB BANNER
EVALUATION

5. • I used Adobe Photoshop CS5.1 as this
was is the principal compositing
software we have available.
• I then created a page that matched
YouTube’s web banner specs to make it
look authentic.
WEB BANNER
EVALUATION

6. THE LOGO
• The logo was created on Adobe Illustrator CS5.1 using the “Line Segment Tool” to
draw the logo.

7. • I then imported our logo onto the document.
WEB BANNER EVALUATION

8. • I put the logo in the top left hand corner
and tilted it to make it look more
interesting.
• I then added a black background with
the “Paint Bucket” tool to look more in
line with our other products and so it
would appeal to the target audience
more.
WEB BANNER
EVALUATION

9. • I also added our logo to the bottom left
hand corner of the advert so that in
future marketing it will be instantly
recognizable and so that we can utilise
it as shorthand for our company.
• However, it used a lot of space and it
was removed so I could add the image
of our packaging which was deemed
more important.
WEB BANNER
EVALUATION

10. • I added both the name of the brand and slogan and also changed the position of
the logo to make better use of the space in this image. However, it needs which is
which: the name or the brand.
WEB BANNER
EVALUATION

11. • I then composited an image of our
packaging onto the poster and used the
“transform controls” to make it the
appropriate size and give it the best position
in the poster.
WEB BANNER EVALUATION

12. • After completing the advert, I produced a mock-up page of what the
advert will look like on YouTube to see what it will look like when it is on
YouTube.
Web Banner Evaluation

13. • I think that my web banner was good because it was consistent with the
rest of my group’s work. It was also well-laid out and included everything
that a web advert should.
• However, it wasn’t that imaginative and wouldn’t stand out that much in
a crowd. This could be improved by making it more colourful, though this
would mean the rest of the group would have had to change theirs for
them to appear uniform.
WEB BANNER EVALUATION

14. • I think that our presentation went very
well. We used a script that allowed us to
look more at the audience and so we did
not have to improvise as much.
• However, some line readings were not
very good and we didn’t always put
enough energy in when we spoke.
• Next time, I think we would learn the
script better so that we wouldn’t be
struggling to remember our lines and
we would have been able to
concentrate on putting more effort into
injecting emotion into our performance.
PRESENTATION

15. • Our group consisted of: Me, Jonathan and Harry.
• I think that as a group we worked well as we achieved
our target of making our individual targets and our TV
advert.
• When we were making our own adverts we worked
well to co-ordinate our colour schemes as well as things
like positioning to aid to keep in continuity with each
other.
• We kept working well during the production of our TV
advert, which included having to act and film at the
same time which we organized well and were able to
communicate well enough to adapt to changes in our
script.
• I thought that the rest of my group’s work was good
because it’s colour scheme and general layout was
similar enough so that it couldn’t be mistaken for
another brand. It was also produced at an high
standard that ensured that it was good quality.
• However, I think that another time we would distribute
the tasks better and maybe work on different areas at
the same time.
GROUP WORK
EVALUATION

16. EXAMPLES OF OUR GROUP’S WORK
My Advert –
The Web
Banner
Harry’s
Advert – The
Magazine
Advert
Jonathan’s Advert –
The Bus Advert

17. COMPARISON WITH ORIGINAL IDEA
I tried to keep this design simple, to ensure that it
catches the eye. However, it was too simple
because it did not include our logo or slogan. To
improve it, I decided to add our product name and
logo and increase the size of the image overall.
I added an image of our packaging to show our audience what
to look for in shops . This was not present in my original design
because I was trying to ensure it was simplistic. After some
consideration, I decided that it would be better if the audience
knew exactly what the product looked like.
When I added the packaging, logo and slogan to the
image, I had the issue of spacing it out. I decided to make
all the text different sizes. In future, I would make sure
the logo was at the top, so it wasn’t as confusing.