The document profiles two potential target audiences for a music genre. Both are between 13-25 years old, reflecting the core fan base. They are shown wearing casual clothes and using technology like headphones and phones to emphasize their connectivity and readiness to consume music. The document provides details about their style, interests and estimated socioeconomic class to develop personas.

2. He is wearing
headphones to show he
is integrated with
technology and so is
connected to the
market. This shows he is
ready to consume the
music.He is
between
13 and 25
years old
because
that is the
age of
most of the
fans of the
genre.
He is wearing
causal clothes
because most
young people
work in uniform
and so wear
casual clothes in
their downtime.
The target
audience is
generally in the C1
and C2 audience
groups and so their
clothes will not be
expensive and of
varying quality.
He listens to artists such as
Massive Attack, Portishead,
DJ Shadow and Bjork.
His hair is black
because he is young
and it hasn’t changed
colour yet.

3. She is also
between 13
and 25 years
old because
that is the age
of most fans of
the genre.
She is using a
mobile phone to
emphasise her
connectivity to
modern culture
and so indicates
her readiness to
consume the
product.
She listens to artists
such as Tricky, the Wild
Bunch and London
Grammar.
She is wearing
casual clothes
because most
young people
work in uniform
or are students
and so wear
their own
clothes.
She conforms
to the B and
C1 audience
groups and so
does not have
expensive
clothes with
varying quality.