Icon Film Distribution would be the best media institution to distribute the film because they have experience distributing independent thrillers similar in style and content to the film. As a company that takes risks on debut directors and allows more experimental plots, Icon would be more open to distributing a first-time director's independent thriller. They could also help the film appeal to a younger audience and achieve a lower age rating, increasing its potential earnings. Icon has had success distributing both smaller independent films and bigger thrillers, so they appear capable of profiting from this film in a way that fits their existing portfolio.

1. What Kind of Media Institution Might Distribute Your Media
Product and Why?
Icon Film Distribution is the right media institution to distribute my filmbecause they have a
proven track record of distributing independent thrillers such as Drive, The Killer Inside Me,
Buried and Edge of Darkness. My film, as an independently produced thriller, fits into this
portfolio and so they would be the company most likely to be interested in distributing it. In
addition, the studio has a history of distributing debut films for young directors like The
Babadook by Jennifer Kent and Tom Vaughan’s Starter for 10. This would make them more
likely to take risks with first-time directors and, as seen in The Babadook, allow more
experimental plots and styles than larger conglomerates such as the ‘big six’. My filmwould
also allow them to access a slightly younger audience due to the ages of the cast and
because the film is less graphic than films such as Drive, securing a lower age rating and
therefore increasing its earnings potential. While most of Icon’s best-selling films are
historical (Braveheart and 12 Years a Slave), they recently had success with thrillers such as
Drive ($76.2 million). This proves that they could make money from my filmand that it
would fit into their portfolio well. The company is British-based and so will be looking to
distribute British films, which makes them more likely to invest in my filmas it is
independent and British.