Assignment 12 target audiences
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The target audiences for horror films discussed in the document generally include teenagers and young adults between the ages of 15-24. Specifically, Sinister 2 targets this age range, while Resident Evil has a wide audience across ages but is most popular among males. The audience for Friday the 13th is fairly evenly split between males and females of the same 15-24 age group. Fright Night particularly attracts females over males from the middle-class C2 demographic between 15-24 years old living in the west country of England with careers in wholesale and retail.
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Assignment 12 target audiences
The target audiences for horror films like Sinister 2 and Resident Evil are generally teenagers and young adults between the ages of 15-24, especially lower-middle class males from Northwest London. Friday the 13th has a relatively equal gender audience among 15-24 year olds, with common interests including MMA, darts, and cats.
Task 1 target audience
Women have a greater interest in horror films than men according to statistics. The most common age ranges that enjoy horror films are 18-24 year olds and 25-34 year olds, showing that older teenagers and young adults prefer the suspense and thrills of horror movies. Younger audiences from 14-17 and older audiences over 35 generally prefer lighter, less scary films than those offered in the horror genre.
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Evaluation question 2
The document discusses how the media product represents particular social groups. It uses young actors aged 17-18 to appeal to their target audience of 15-24 year olds. It features a black male as the detective to challenge stereotypes and show black people in a positive light. Both main actors are male, reflecting the typical male-dominated genre of crime thrillers. The antagonist is portrayed as a young black man, presenting a negative stereotype of black youth that the audience can relate to.
Key films
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Secondary research
This document discusses cinema audiences and horror films. It notes that the biggest cinema audience is 15-24 year olds and that horror film audiences also tend to be in this age range. Horror films are categorized into psychological, slasher, and paranormal subgenres. People enjoy the thrill and adrenaline rush of watching horror films. The document also briefly describes the video game and film Silent Hill and different ways films can be advertised, including through cinema and online websites, newspapers, magazines, and trailers shown in various forms of media.
Target audience
Horror films attract more female viewers than male according to statistics. While thrill-seeking in films is typically associated with male audiences, women also enjoy horror films. The most common age ranges for horror film viewers are 18-24 year olds and 25-34 year olds.
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Assignment 12 target audiences
The target audiences for horror films like Sinister 2 and Resident Evil are generally teenagers and young adults between the ages of 15-24, especially lower-middle class males from Northwest London. Friday the 13th has a relatively equal gender audience among 15-24 year olds, with common interests including MMA, darts, and cats.
Task 1 target audience
Women have a greater interest in horror films than men according to statistics. The most common age ranges that enjoy horror films are 18-24 year olds and 25-34 year olds, showing that older teenagers and young adults prefer the suspense and thrills of horror movies. Younger audiences from 14-17 and older audiences over 35 generally prefer lighter, less scary films than those offered in the horror genre.
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Evaluation question 2
The document discusses how the media product represents particular social groups. It uses young actors aged 17-18 to appeal to their target audience of 15-24 year olds. It features a black male as the detective to challenge stereotypes and show black people in a positive light. Both main actors are male, reflecting the typical male-dominated genre of crime thrillers. The antagonist is portrayed as a young black man, presenting a negative stereotype of black youth that the audience can relate to.
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With his wife disappearing, a man's innocence is questioned as the disappearance becomes a media circus focused on him. An undercover cop and a mole in the police force race to identify each other as rats in their respective organizations. Four friends turned robbers get stranded in Eastern Europe and must overcome various dangers to make it home.
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Secondary research
This document discusses cinema audiences and horror films. It notes that the biggest cinema audience is 15-24 year olds and that horror film audiences also tend to be in this age range. Horror films are categorized into psychological, slasher, and paranormal subgenres. People enjoy the thrill and adrenaline rush of watching horror films. The document also briefly describes the video game and film Silent Hill and different ways films can be advertised, including through cinema and online websites, newspapers, magazines, and trailers shown in various forms of media.
Target audience
Horror films attract more female viewers than male according to statistics. While thrill-seeking in films is typically associated with male audiences, women also enjoy horror films. The most common age ranges for horror film viewers are 18-24 year olds and 25-34 year olds.
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The document analyzes demographic data from the UK Film Council to determine the target audience for an action film. It finds that 50% of people aged 16+ in Great Britain enjoy action films, showing it is a mainstream genre. The data shows that the primary target audience for action films is males 35+ and the secondary audience is males below 35, both of middle class. Additional information confirms that 20% of the public says action is their favorite genre, further solidifying these demographic groups as the target audience.
Question 4
The document discusses the target audience for a horror film. The core audience is males ages 18-25, as horror films generally make most money from this demographic. Research shows males prefer horror more due to themes of masculinity and sexualization of female characters. The audience would fit socio-economic categories of middle/lower class workers and students. Data on audience preferences illustrate horror audiences are majority male and prefer supernatural/slasher subgenres. The target age range is also 19-24 years old, allowing adult themes.
Identifying Target Audience 2
The document analyzes target audience data from the UK Film Council to identify the target demographic for a new film. The primary target audience is females under 35 (44%) and the secondary is males under 35, which is opposite of what was expected. Both audiences are middle class (C2 social group). Horror is in the top 10 favorite genres among the population, indicating the target audience is mainstream. DVD and cinema data show horror films, especially dark horrors, have mainstream audiences.
Question 4
The document discusses the target audience for a horror film opening sequence. The primary audience is males ages 18-25, as horror films tend to be most successful with and make the most money from this demographic. Research shows males prefer horror genres more than females due to themes of masculinity and sexualization of female characters. The target audience would fall into socioeconomic categories C1, C2, or D in the UK, which are middle to lower-middle class. Examples of potential audience members are provided, generally being university students and young professionals who enjoy socializing with friends. Charts show most horror audiences are male, prefer supernatural subgenres, and are primarily ages 19-24.
Question 4
The document discusses the target audience for a horror film opening sequence. The primary audience is males ages 18-25, as horror films tend to be most successful with and make the most money from this demographic. Research shows males prefer horror genres more than females due to themes of masculinity and sexualization of female characters. The target audience would fall into socioeconomic categories C1, C2, or D in the UK, which are middle to lower-middle class. Examples of potential audience members are provided, generally being university students and young professionals who enjoy socializing with friends. Charts show most horror audiences are male, prefer supernatural subgenres, and are primarily ages 19-24.
Evaluation 4
The document discusses the target audience for a thriller film. The producers chose a target audience of 15-35 year old, middle to working class males (B-C2 social class) because research showed this demographic enjoys the thriller/horror genre the most and would be most likely to spend money watching the film. They tried to make the opening accessible to both genders but focused marketing on males as the primary target audience.
Primary Target Audience Research
The document analyzes target audience research data from various sources about the action genre film audience. It finds that the primary audience for action films is males aged 35 and under, especially those under 35, and the genre has widespread popularity across demographics. Action films are particularly mainstream and successful financially. The research establishes that an action film opening should be aimed mainly at younger males.
Assignment 12 pp
This document contains demographic and psychographic summaries for several horror movies:
- Scary Movie 2's audience is predominantly female aged 18-24 from the North East of England with a social class of C2DE. Psychographics show the audience is mostly male aged 15-24 who are C1.
- Paranormal Activity's audience is mostly male from the North East of England with a social class of C2DE. The Exorcism of Emily Rose's audience is mostly female teenagers aged 15-24 who are C1.
- Jaws' audience is mostly men aged 40-54 from East Anglia, England with a social class of ABC1. Psychographics show the audience is predominantly male aged 15
Statistical yearbook 2013
This document analyzes cinema audience trends in the UK from 1997-2012 based on age, gender, social group, region, and ethnicity. Some key findings include:
- The proportion of cinema-goers aged 45+ has increased sharply since 2011, surpassing younger age groups for the first time. Films appealing more to older audiences include Mamma Mia!, The King's Speech, and Salmon Fishing in the Yemen.
- Younger age groups (15-24 and 25-34) have seen a gradual decrease in cinema attendance.
- Animations, family films appeal most to 7-14 year olds. Comedies and actions appeal most to 15-24 year olds. D
Market research – who is the main consumer
The document summarizes market research conducted to identify the target audience for a horror/thriller film being produced. A questionnaire of 77 people found that those aged 15-25 widely approve of the genres and are most interested. Further research on other studies and a professional company's data found additional confirmation that 71% of audiences for similar films fall in the 15-24 age range. The conclusion is that horror films are predominantly enjoyed by younger audiences who have an innate craving for the adrenaline these genres provide.
My Audience (Evaluation Q3 Part 1)
The document analyzes YouTube analytics and YouGov Profiles data to determine the demographics of the audience for Georgina Gilbey's crime film "Illicit Obsession". The average audience member is a 19-year-old female. YouTube analytics show the largest viewers are 13-17 year old females for the trailers. YouGov Profiles data on similar films like "The Prestige" and "Kidulthood" found their audiences were also young females who enjoy exploring new media and having strong opinions. By combining these sources, the key attributes of Georgina's average audience member are summarized as a competitive 19-year-old female who spends a lot of time online and is open to unique films.
Uk film council bobbie
The document analyzes statistics on film genre preferences in the UK to determine the target audience for a new hybrid genre film. It finds that thrillers, horror, and disasters appeal broadly but disasters have low popularity. The primary demographic audience is identified as males over 35 and females under 35 from middle-class backgrounds. However, the hybrid "zombie" genre is considered niche since it does not appear in the statistics of most popular genres.
Evaluation Question Four
The document discusses establishing a target audience for a film opening. It analyzes research showing that the zombie genre attracts primarily males over 35 and secondarily females under 35, who are generally middle class parents. The author believes targeting this demographic of older viewers will result in more box office revenue. They rate the film PG-13 due to its mild horror/violence and themes of death/terror. Research shows thriller/suspense is the most popular genre in Britain for ages 16+, making it a mainstream choice. The target audience is concluded to be males 35 and over who are partner-oriented and middle class.
Target Audience
The document analyzes target audience data from the UK Film Council to determine the target for a new film product. It finds that action films are very popular, especially with males over 35 and females under 35. Additional analysis shows action films are most favored among males under 35 from social class C2DE. The data on successful action films from 2012 and the new James Bond film support targeting the product toward these audiences.
Presentation5
This document summarizes the target audiences for three horror films: The Conjuring, Dawn of the Dead, and an unspecified horror film. It finds that The Conjuring primarily targets those aged 15-34, with a slightly higher male audience. Dawn of the Dead attracts younger viewers interested in video games and filmmaking who tend to hold left-wing political views. Both films see greater popularity in Western markets like the US. The third unnamed film targets exploratory younger audiences.
Evaluation4[118]
The document discusses potential target audiences for a new thriller film. It identifies teenagers and young adults aged 15-30 as the primary audience. It provides examples of 17-year-old male and 18-year-old female personas that represent this primary audience. Older adults aged 37 are given as a secondary audience. The document also notes the film aims for a working class, white British demographic and that explore and mainstream psychographic profiles would align with the thriller genre. Examples of similar successful thriller films are also listed.
Audience
The document analyzes research into the target audience for the psychological thriller film "The Passenger". Data shows that thrillers appeal almost equally to both men and women, and are most popular with younger adults aged 18-34. A quick survey found similar results for gender, and that all age groups enjoy thrillers except the elderly and pre-teens. Therefore, the expected audience for "The Passenger" is both men and women from late teens to age 55, who like the suspense and mental challenges of typical thriller genre films.
Uk film council thalia
The document discusses research on film genres and audience demographics in the UK. It finds that the hybrid genre covers thriller/suspense, horror, and disaster genres, appealing to over 16s. While these genres combined reach 113% of the population, the hybrid genre itself is considered niche rather than mainstream. The target audience is identified as males over 35 and females under 35, typically middle-class parents. Though females over 35 watch thrillers, they were excluded as an anomaly. The genres in the hybrid have varying popularity, so elements included in marketing need careful consideration to appeal to targets.
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Assignment 12 target audiences
- 1. Assignment 12 Target audiences By Zain K, Michael I, Mykola S, Liam H
- 4. Sinister The target audience for horror films is generally teenagers, which is the same for sinister 2. The most popular social group is C2 DE, which is lower/middle classed people. Since it is an 18 rated film, the most common age range is 15-24 year olds.
- 5. Resident evil The target audience for resident evil is very wide between ages, however it is clear to see that the majority of the viewers are male. On average it is clearly shown that the main viewer is male and come from north west of London.
- 6. The target audience of Friday the 13th are varied. On YouGov Profiler, it tells us a lot about the average person who watches Friday the 13th. On ‘Pearl and Dean’ it tells us that the most common viewers are females between the ages of 15-24 years old. Females only have a 0.1% more viewership than males in ‘gap’ so the data shows that the viewership of Friday the 13th is pretty much equal in terms of genders watching the film. On YouGov Profiler it tells us more detailed statistics, according to them the average viewers favourite sports would include Mixed Martial Arts (MMA) and Darts and their most likely pet would be a cat. I’m not sure how they gather this information.
- 8. Fright Night From this table we can identify that the age gap that watches “Fright Night” the most is the 15-24 demographic. In addition, more females watch than males and people from the class C2 mostly watch this film. The film was made in 2011 meaning that it is quite recent and targeted at a more modern younger and more middle class demographic. This information shows that people mostly from the west country watch Fright Night. In addition, the most likely profession that Fright Night has is wholesale and retail. Lastly, the monthly spare is £1000 or more.