Learning the meaning process and importance of communication

1. Module One
Anjana Banerjee
21 August 2015

2. 1. The process of sending and receiving messages
between two communicators with the objective of
creating a shared meaning and understanding.
2. The act of communicating: transmission.
3. The exchange of thoughts, messages, or information,
by symbols, signals, or behaviour.
4.Interpersonal rapport.
5. The art and technique of using words effectively to
impart information or ideas.
Anjana Banerjee

3. One way Communication refers to the transmission of
information from sender to receiver, via a given
medium.
Two-way communication involves sending of
feedback from the receiver to the sender.
Anjana Banerjee

4.  Voluntary as well as involuntary
 Dynamic- communication is subject to time &
place change
 Continuous- we cannot not communicate
 Systematized- follows rules and plans
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5. Two-way Model
Message
Sender Channel Receiver
Feedback
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6. Sender Receiver
Ideation Receiving
Encoding Decoding
Choosing channel Interpreting
Message sending Feedback sending
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7.  Sender- initiator of communication
 Message- encoded message
 Channel- medium of transfer
 Receiver- the target of communication
 Feedback- response to message
Anjana Banerjee

8.  Choosing the correct symbols
 Expressing the message
 Creating desired response
 Selection of medium
 Deciding on main and sub points of message
 Deciding purpose or objective of message
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9.  The encoded idea
 The content that is exchanged or transmitted
 May contain verbal or non verbal symbols
 Difference between idea and message
 Sent message and perceived message
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10. • Depends on contextual factors and nature of
message
• Choice also depends on relationship of sender and
receiver
1. Intra organizational- memo, notice, reports,
meetings, telephone
2. Inter organizational- letters, proposals, Fax,
advertisement, interview, discussion, e-mail
Anjana Banerjee

11.  Receives and decodes message
 Influenced by own context
 Interpretation depends on receiver’s perception
 Mental filters are at work
 Response depends on perceived benefits and
interest
Anjana Banerjee

12.  Can be in form of desired action, verbal message,
or silence
 Is the most important part of the communication
process
 Can be positive, negative or neutral
 Is the indicator of effectiveness of communication
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13. channel
Context-
experience,
attitudes,
skills
Perception
Context-
experience,
attitudes,
skills
Perception
Anjana Banerjee

14. • Business decision making – without the relevant
information decision making can be hindered
 Motivating workers – team-working, praise and
recognition all require clear communication for
example
 Co-ordinating the activities of organisations
 Promoting an organisation and its products,
services and brands
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15.  Decision making
 Problem solving
 Controlling
 Motivating
 Emotional expressions
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16.  Linking of ideas and minds
 Coordinating action and objective
 Exchanging information
 Persuading to act or behave
 Instructing to get work done
 Motivating
 Assessing & Reporting
 Expressing thoughts and feelings
Anjana Banerjee

17. • Advancement of science and technology
• Faster means of transport
• Globalization as a result of market economy
• Enhanced professionalism in business
• The information revolution
• Multiplication of communication at all levels of
organization
• Democratic organizations
• Advancement in social sciences
Anjana Banerjee