1. LEARNINGSTUDIO
BUILDING CORPORATE PERSONALITY
& COMMUNICATION FLAIR

2. LEARNINGSTUDIO
Get energized!
Physiology Psychology Words Intonation

3. LEARNINGSTUDIO
understand / proven / health / easy
guarantee / money / safety / save
new / love / discovery / right
results / truth / comfort / proud
profit / deserve / happy / trust
value / fun / vital / you / security
advantage / positive / benefits

4. LEARNINGSTUDIO
WORDS HAVE
POWER TO
MOTIVATE, CHANGE
& INSPIRE

5. LEARNINGSTUDIO
BUT ONLY IF THE
WORDS
PAINT PICTURES IN
THEIR MINDS

6. LEARNINGSTUDIO
LETS GET TO
KNOW EACH
OTHER

7. LEARNINGSTUDIO
BUILDING CORPORATE PERSONALITY
& GROOMING

8. LEARNINGSTUDIO
CORPORATE
PERSONALITY
BRANDING
INTERPERSONAL
FLAIR
PHYSICAL
GROOMING
AGENDA

9. LEARNINGSTUDIO

10. LEARNINGSTUDIO
INTRODUCTION
CORPORATE BRAND
PERSONALITY?
human characteristics or traits of the employees of the corporation as a
whole. A corporate brand personality will reflect the values, words, and
actions of all employees of the corporation.

11. LEARNINGSTUDIO
product placeprice promotion
content connection communication conversion
MARKETING STRATEGY

12. LEARNINGSTUDIO
Brand lives in every day to day interaction
Your brand is your promise to your
customer

13. LEARNINGSTUDIO
Passion
&
Compassion
Agile
&
Collabora2ve
Crea2ve
&
Disciplined
MIND
BODY
HEART

14. LEARNINGSTUDIO
The Lewinsky Effect
If you don’t brand yourself, other
people will do it for you
(and if it’s bad, it’s really hard to fix)

15. LEARNINGSTUDIO
People don’t want to communicate with an organization or a computer. They want to
talk to a real, live, responsive, responsible person who will listen and help them get
satisfaction.
General George S. Patton
INTRODUCTION
INTERPERSONAL FLAIR?

16. LEARNINGSTUDIO
TRANSMISSION
ENCODE
AIMING
Communication psychology

17. LEARNINGSTUDIO
recognize communication style
visual
auditory
physical

18. LEARNINGSTUDIO
EFFECTIVE
LISTENING

19. LEARNINGSTUDIO
“It
bothers
me
when
the
person
I’m
talking
to…”
“It’s
really
hard
to
listen
when…”

20. LEARNINGSTUDIO
HEARING
Perceiving
Sounds
LISTENING
Deliberate
Attention

21. LEARNINGSTUDIO
People
think
as
fast
as
650
words/minute.
The
speaking
capacity
of
humans
is
slower:
around
100-­‐200
words/minute
55%
of
our
message
meaning
is
non-­‐verbal;
38%
is
indicated
by
tone
of
voice;
7%
by
words.
We
spend
about
45%
of
our
waking
hours
listening
to
someone.
We
remember
about
20%
of
what
we
hear

22. LEARNINGSTUDIO
DAY
DREAMING
AIM
TO
PLEASE
DRESS
REHEARSAL
TUNNEL
LISTENING
WHEN
IS
IT
MY
TURN
INFORMATION
OVERLOAD

23. LEARNINGSTUDIO
Snap
Judgment
Opinion
vs
fact
Frozen
EvaluaOon

24. LEARNINGSTUDIO
USE
EMPATHY
TOLERATE
SILENCE
SUSPEND
JUDGEMENT
TAKE
NOTES
LISTEN
FOR
TOTAL
MEANING
ASK
QUESTION

25. LEARNINGSTUDIO
R
O
L
E
S
If
you
look
tense,
the
other
person
will
sense
this
and
become
tense,
too.
Crossed
arms
or
legs,
or
holding
something
2ghtly,
signals
that
you
are
defending
yourself
against
something.
Lean
slightly
toward
the
other
person.
Look
at
the
other
person,
but
do
not
stare.
Face
the
other
person
squarely,
and
smile.
Turning
away
means
“I’m
not
listening.”
RELAX
OPEN
LEAN
EYE
CONTACT
SQUARELY

26. LEARNINGSTUDIO
MIRRORING
MATCHING

27. LEARNINGSTUDIO
BUILDING
RAPPORT

28. LEARNINGSTUDIO
NON-VERBAL COMMUNICATIONS

29. LEARNINGSTUDIO
body language
Eye
Contact
Facial
Expression
Posture

30. LEARNINGSTUDIO
perception
55%
38%
7%
visual
vocal
verbal

31. LEARNINGSTUDIO
emphasis
clarity
inflecOon
output
rate
volume
voice
i t ’s n o t w h a t y o u s a y, i t ’s h o w y o u s a y i t

32. LEARNINGSTUDIO
Small
talk
is
the
ice-­‐breaking
part
of
a
conversa2on;
it
is
the
way
strangers
can
ease
into
comfortable
rapport
with
one
another.
Mastering
the
art
of
small
talk
can
open
many
personal
and
professional
doors.
Ordway
Tead
making
small
talk
and
moving
beyond

33. LEARNINGSTUDIO
four levels of conversation
Small
Talk
Opinions
Personal
Feelings
Fact
Disclosure

34. LEARNINGSTUDIO
starting communications
what’s
holding
you
back?
be
interested
relax
know
what
you
have
to
offer
conversaOon
starter

35. LEARNINGSTUDIO
summarize on
what is shared
gives additional
insight
asking for examples

36. LEARNINGSTUDIO
INFLUENCING
SKILL

37. LEARNINGSTUDIO
The
skill
of
influencing
others
is
a
valuable
asset
to
have;
it
can
help
us
sell
products
and
ideas,
convince
people
and
ins2tu2ons
to
assist
us,
and
even
get
the
world
to
change!
Clint
Eastwood
influencing
skills

38. LEARNINGSTUDIO
their
values
their
interestresearch
seeing the other side

39. LEARNINGSTUDIO
AcOve
listening
Common
language
Highlight
similariOes
Sustained
communicaOon
building a bridge

40. LEARNINGSTUDIO
giving in without giving up
compromising
|
concessions
|
agree
to
disagree
|
collaborate
|
be
reasonable

41. LEARNINGSTUDIO
Separate
fact
from
opinion
Create
logical
arguments
plenty of facts

42. LEARNINGSTUDIO
INTERPRETATIONS
• CombinaOon
of
facts
and
assumpOons
to
generate
hypothesis
ASSERTIONS
• Statements
made
out
of
confidence
OPINIONS
• Beliefs
or
conclusions
made
with
confident
JUDGMENTS
• Opinions
or
percepOons
made
a`er
given
certain
amount
of
thoughts

43. LEARNINGSTUDIO
building consensus
Focus
on
interests
rather
than
posiOons
Explore
opOons
together
Increase
sameness
and
reduce
differenOaOon

44. LEARNINGSTUDIO
You
don’t
know
the
answer,
but
you
will
find
it
Explain
why
you
have
to
say
no
Offer
alternates
Offer
proof
Explain
why
you
need
informaOon
Turn around a difficult customer

45. LEARNINGSTUDIO
Some
people
stand
out,
while
others
fade
into
the
background.
But
if
you
want
to
make
the
most
of
interpersonal
rela2onships,
you
have
to
be
able
to
leave
a
lingering
posi2ve
impression
on
the
people
that
you
meet.
Dalai
Lama
making
an
impact

46. LEARNINGSTUDIO
creating a powerful first Impression
Dress
to
impress
Be
posiOve
Communicate
confidence
Go
that
extra
mile

47. LEARNINGSTUDIO
Dress
for
Success
“You
never
have
a
second
chance
to
make
a
first
impression”
image
consultants
“The
apparel
ojen
proclaims
the
man”
William
Shakespeare

48. LEARNINGSTUDIO

49. LEARNINGSTUDIO

50. LEARNINGSTUDIO

51. LEARNINGSTUDIO
creating a powerful first Impression
Dress
to
impress
Be
posiOve
Communicate
your
confidence
Go
that
extra
mile

52. LEARNINGSTUDIO
points to ponder
Focus
on
what
is
important
to
the
other
person
Respect
boundaries
Make
requests,
not
demands
Note
non-­‐
verbal
behavior

53. LEARNINGSTUDIO
FORWARD
I F Y O U C A N ’ T M A K E B I G L E A P S , T A K E S M A L L S T E P S , M O S T
I M P O R T A N T L Y , O N E M U S T M O V E F O R W A R D
THANK
YOU

54. LEARNINGSTUDIO
In
theory
there
is
no
difference
between
theory
and
prac2ce.
In
prac2ce
there
is.
Yogi
Berra

55. LEARNINGSTUDIO
Plans
are
nothing;
planning
is
everything.
Dwight
Eisenhower

56. LEARNINGSTUDIO
The
reward
for
work
well
done
is
the
opportunity
to
do
more.
Jonas
Salk

57. LEARNINGSTUDIO
CONTACT
US
FOR
FURTHER
ENQUIRIES
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