Six summaries of the Keynote speech A,B, C, D, E, F. the Foundations for Success. Attitude, Belief, Capacity, Determination, Enthusiasm and Focus.

1. A, B, C, D, E, F: The Foundations for Success
Attitude:
Throughout decades of reading business success books and listening to
many business talks, I have discovered a common thread among most of
them. And that commonality is having a positive attitude no matter the ups
and downs of your personal experience. Picture attitude as an expansive
website with multiple pull down menus. The headings would include words
such as Smile, Optimistic, Resilient, Positive, People Oriented, Vision, Faith,
Values, Energetic, Humility, Responsibility and Thankfulness.
I'm positive that you can think of other attributes to add to this list.
Belief:
Belief could also be considered as being very similar to faith. Belief and faith
can also have multiple definitions and applications. Your personal faith in a
creator God is central to many of the values written in US Declaration of
Independence and the Constitution.
From a business perspective it is imperative that we have faith (or confidence)
in ourselves, your employer, the products and services you provide, your
industry as a whole and ultimately your customers as viable business
partners.
Let's face it, faith creates trust. Without trust our economy collapses.
Capacity:
Congratulations! You are in personal possession of the most powerful brain of
any living creature on earth. There are billions of neurons in your brain and
they are all capable of creating thousands of connections. Each night while
you are asleep these brain cells are flushing out waste and creating new
capacity for you to function at a high level. In addition, your brain creates new
neurons every night.
Consequently, if you imbibed too much beer back in college,..there's hope for
you!

2. Think back in history to some of the most creative thinkers and inventors.
People like Ben Franklin, Thomas Edison, Albert Einstein, Tesla, Jack Kilby,
The Wright Brothers, Henry Ford, and Leonardo Da Vinci. Companies
(Composed of people of course) like Google, Apple, Microsoft, Xerox, HP,
Dell, Honda and General Motors.
Your brain is no different than theirs! The key is to vigorously follow your talent
set, make wise choices and focus. You will be amazed at what you can
accomplish.
Determination:
Determination can be considered to be a firm and final decision to follow a
course of action and be unwavering in your dedication to carry out that
resolve.
It is related to its first cousin persistence, but it is an entirely different concept.
Persistence is at its very core; the determination to repeatedly approach the
issue until it is solved in some form, manner or fashion.
Determination allows you to resist the temptation to lower your standards or
quit when the inevitable temptation to bail out comes when a difficult task is
tackled.
Enthusiasm:
In a classical sense and a most common perception is that of a person with a
high "I" personality when considering the DISC personality profile. A person
with high energy, a big smile, they never met a stranger, creative and
engaging. People want them at their event and their vigorous nature lightens
up the room.
However, I believe you can show your enthusiasm by focusing on the
strengths discovered by taking the DISC personality test. (See
TonyRobbins.com/DISC for a quality version)
I am a D/C style, which in a nutshell means that I'm a driven individual with an
eye for details. My I score is far below these two types, however when I
realize it's to the advantage of everyone concerned, then the engaging I can
be summoned up for a finite period of time. Even the S (Supportive, low key)

3. individual's personality can be used because their zest for supporting a cause
they believe in will be recognized by many others.
If this aspect of your personality does come naturally, work on exhibiting your
strengths. Do not try to fake the natural high I you were never meant to be.
Focus:
The Latin word focus meant “hearth, fireplace.” In the scientific Latin of the
17th century, the word is used to refer to the point at which rays of light
refracted by a lens converge. Because rays of sunlight when directed by a
magnifying glass can produce enough heat to ignite paper, a word meaning
“fireplace” is quite appropriate as a metaphor to describe their convergence
point. From this sense of focus have arisen extended senses such as
“center of activity.”
Typically, when we hear and read about personal success stories, there is
very little mention about the preparation work, the failure and rejection they
received before they became well known and were acknowledged for their
achievements.
Ø Albert Einstein: High School dropout and failed child tutor. But later a
Phd, prize winning physicist and Nobel Prize Winner
Ø Theodore Roosevelt: A financially broke and failed rancher. Later to
become Governor of New York, War hero and President of the United
States.
Ø Henry Ford’s first Automobile company was a partnership that went
bankrupt in 18 months. The year was 1900. By 1919 his immediate
family bought total control of the new Ford Motor company for $105
million dollars. The company is now valued at $82 Billion dollars.
Ø J.K. Rowling was a single mother, and one worked in Portugal as an
ESL teacher and for Amnesty International. She has written 7
immensely popular Harry Potter books and now has a net worth of 1
Billion dollars. Born 1965 in England.

4. All people who focused on a natural, innate skill they discovered,
persevered and focused to master their craft.
One of the companies I have been associated with operates under a strong
80/20 business directive from the senior management group. They use the
Pareto Principle as a conceptthat assumes 80% of the business volume or
opportunities come from 20% of the overall client list or productlist. This is
a corporate way of directing the managers to focus on the primary business
that contributes to the majority of the profit.
The reward for this focus is two-fold. The business agents of the company
do not pursue low volume, small potential business and the manufacturing
group is not distracted buying components and building small volume, low
margin products.The risk is some aspectof alienation from accounts that
may feel neglected because their product demands were not met.
On a personal basis the same premise can be used to allow for the focus
necessaryfor any true achievement to take place. Even if an individual is
considered naturally gifted in a particular area, some level of focus is
necessaryfor expertise and successto be obtained.
The first step must be a personal analysis of what will be of value to the
individual. There may be a combination of tangible and intangible benefits.
The goals established may be short term in nature or perhaps a lifelong
goal. Some short-term examples might be a professionalcertification,
college degree,a physical fitness goal or long-term items such as spiritual
maturity or mastering a foreignlanguage. The “return on investment” may
be considered as part of the analysis.
Once a worthwhile goal is settled on, the properamount of time must be
allocated to master the skill or achieve the goal. This is perhaps one of the
easiestthings to plan, but more difficultto execute. Some aspectof trial
and error will normally take place before one is able to decide what time

5. commitmentis necessaryto accomplishyour goals. Rememberyour
freshman orientation for college? They told us to study two hours outside
for every hour spent in class. If only we had heeded that advice!
Once the time and effortlevel is clear, it is important to put aside the
incidentals that tend to distract all of us. You simply cannot allow time
wasters to creep into your time allotted for the discipline required for
success.
Then a personal 80/20 analysis of the goal must be conducted.Ask
yourself what foundation of knowledge or skill must be learned first before
you progress on to higher levels of expertise.It always helps me to get a
grasp of the big picture before I can start to adequately assemble all the
componentparts that complete the whole goal. Once these fundamental
issues are grasped,it helps you to focus on the task at hand because you
can see the outcome.
Given the enormous amount of information readily available on so many
topics,it is now possible to seekout multiple experts to assist in your skill
building process.You may catch yourself being out of focus this way or you
may need to set a more realistic timeframe for the accomplishmentof your
goal.
Be sure to establish the right physical atmosphere formaximum
productivity. For the majority of people,the maximum retention of material
and work productivity take place in a quiet, comfortable,well-lit atmosphere
with no distractions. The repetition and self-testing build the skill level
necessaryto achieve your goals.
Avoid tangible distractions (TV. Magazines, Newspapers,etc) and police
your thoughts to stay on track. Visualize the achievement, presentation,
skill set or product in its perfect,finished form to spur you on to greater
energy output and focus.Visualize the rewards of satisfaction, a job well
done and future opportunities when a hard sought, worthy goal is achieved.

6. A recap of these steps is listed below:
• Analysis of important goals
• Set aside necessarytime
• Set aside time wasters
• 80/20 analysis of the specific goal
• Seekout expertise
• Set deadlines and benchmarks
• Establish the right physical atmosphere
• Visualize the finished product
This premise can be used to allow for the focus necessaryfor any true
achievement to take place. Even if an individual is considered naturally
gifted in a particular area, some level of focus is necessaryfor expertise
and success to be obtained.