The document summarizes the results of a survey about a music video. Key findings include: - Over 90% of respondents felt the video was aimed at the target age group of 16-21 years old. - Half thought it was aimed at both males and females. - Respondents unanimously agreed the song tempo and lip syncing matched well. - Some scenes were seen as too explicit, particularly those involving drugs. - One respondent felt the narrative was too messy and needed clarification. - Transitions were seen as too fast by one respondent. - Ending and song/narrative match were viewed positively.

1. 2nd Draft Feedback

2. Survey
• Using Survey Monkey I carried out a survey, that asked a variety of
questions to help gain an understanding of what a audience thought
about the music video and what could be improved.
• From the results I could only gain a brief understanding of what the
respondents thought as they questions were designed to be short
and quick to answer, which I thought was reasonable for a survey.
• In order to gain a more detailed feedback from a viewers, I have
filmed members of the target audience watching the music video and
asked them questions and gained a verbal feedback.

3. Survey
Questions

4. Survey
Questions

5. Survey
Questions

6. Survey Results
The respondents results to the
age rating of the music video
chose to be targeted at 16-21
year olds. Less than 10%
thought it was aimed at 12-15
year olds but 90%, the vast
majority, felt it was 16-21 year
olds which is what we aimed
our music video to be suitable
for. These results show us that
the music video is portrayed at
the right age and the audience
understand that,

7. Survey Results
The results to this questions
state that the respondents
either thought the music video
was targeted at females or
both equally. Our aim for the
music video to be targeted at
both males and females, so the
fact that half of the
respondents thought this was
encouraging. The use of a male
lead role and a female lead
role hopefully portrayed the
equally target audience for the
music video.

8. Survey Results
Both of these questions have been answered with 100% response to ‘YES’. The
respondents to the survey thought that the slow tempo of the song was
addressed emotively through the scenes in the music video as well as the lip sync
being in time throughout. This was a great response because we knew that these
were two areas in the music video we didn’t need to improve.

9. Survey Results
The results to this question vary from
60% respondents stating that they think
that some scenes may be too explicit and
40% stating they aren’t.
In this question there was a
option to further comment on
why they/what scenes they
thought were too explicit. From
the comments above it was
evident that the audience felt
that the usage of drugs was the
main concern. Therefore we
need to cut and change the
areas with drugs in so that it
more suitable for the target
audience.

10. Survey Results
This question is really important; we want to
make sure that the audience understand the
narrative of the music video. The majority of
the responses stated they understood the
storyline, however one response didn’t.
Again there was a further comment
box for the responses to comment
in, in reference to the question and
someone suggested it was too
messy. Therefore we need to make
sure in our final draft that the music
video is a ‘clear’ narrative, not
‘messy.

11. Survey Results
We wanted to see
whether the audience felt
that the black and white
effect on the music video
was effective and overall
they responded yes. This
establishes that we don’t
need to change the effect
and it works well.

12. Survey Results
From the results of this
question all but one thought
that the transitions matched
the tempo of the song.
However the one response that
didn’t agree is worth referring
back to and they commented
that it was ‘too fast and
sudden’. This is something we
can change and improve on in
our final draft.

13. Survey Results
Both of these questions have been answered with 100% response to ‘YES’. The
respondents to the survey thought that the ending of the music video was
executed well and that the song went well with the narrative . This was a great
response because we knew that these were two areas in the music video we
didn’t need to improve.