Earned vs. Spurned: The Market Correction in Brand Communications
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Antony MayfieldFollow
Apr. 25, 2012•0 likes•689 views
Earned vs. Spurned: The Market Correction in Brand Communications
Apr. 25, 2012•0 likes•689 views
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Slides from my talk at Digital Marketing in London on April 25th.
Antony MayfieldFollow
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Earned vs. Spurned: The Market Correction in Brand Communications
- 1. Earned vs. Spurned The Market Correction in Brand Communications Digital Marketing Antony Mayfield 25 April 2012 @amayfield | @brilliantnoise
- 2. Challenge conventions
- 3. We live in an age of reason.
- 4. Challenge that.
- 5. In what year did seeing a doctor improve your chances of living?
- 6. 1905.
- 7. You might as well have visited a witch doctor
- 9. Experts fumble in the darkness
- 10. Economists Regulators Commentators Analysts
- 11. What about marketing?
- 12. A funnel thing happened...
- 13. A distorting model.
- 14. Twisting spending & thinking
- 15. Spurned media
- 16. The dark matter of metrics
- 17. The correction starts at 20%
- 18. Marketing by management consultant
- 19. How to challenge conventions
- 20. Customer experience models
- 21. Social Business Boldness
- 22. Integrate Earned Media
- 23. Now is a good moment to challenge convention
- 24. Ta-dah! Further Reading and notes at: @amayfield brilliantnoise.com