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Earned vs. Spurned: The Market Correction in Brand Communications
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Antony Mayfield
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Slides from my talk at Digital Marketing in London on April 25th.
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Earned vs. Spurned: The Market Correction in Brand Communications
1.
Earned vs. Spurned The Market
Correction in Brand Communications Digital Marketing Antony Mayfield 25 April 2012 @amayfield | @brilliantnoise
2.
Challenge conventions
3.
We live in
an age of reason.
4.
Challenge that.
5.
In what year did
seeing a doctor improve your chances of living?
6.
1905.
7.
You might as well
have visited a witch doctor
8.
9.
Experts fumble in the darkness
10.
Economists Regulators Commentators Analysts
11.
What about marketing?
12.
A funnel thing happened...
13.
A distorting model.
14.
Twisting spending & thinking
15.
Spurned media
16.
The dark matter
of metrics
17.
The correction starts at
20%
18.
Marketing by management consultant
19.
How to challenge conventions
20.
Customer experience models
21.
Social Business Boldness
22.
Integrate Earned Media
23.
Now is a good moment
to challenge convention
24.
Ta-dah! Further Reading and
notes at: @amayfield brilliantnoise.com
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