http://social-media-marketing.us.com/ Social media marketing tips for beginners and social media marketing managers.

1. Top Social Media Marketing Tips
Rick Goldman President Advertising Excellence

2. Quick Introduction – Rick Goldman
 Began web design company in 1995
 Created full service advertising agency in 2003
 I’ll give you this PowerPoint presentation, no spam!
 How many here today get paid to do social media marketing?
 Remember Friendster & MySpace?
 Please interrupt me with any questions

3. What is your social media goal?

4. Possible Social Media Goals
 Get new customers
 Customer retention
 Promote new products/services
 Keep in touch with customers
 Get better ranking in Google

5. Private School Miami Beach

6. Jewelry Miami

7. Car Repair Hollywood

8. Ad Agency South Florida

9. What social media is best for my business?

10. Who are you trying to target? (3 years ago)
 88% of 18–29 year olds use Facebook.
 84% of 30–49 year olds use Facebook.
 72% of 50–64 year old use Facebook.
 62% of 65+ year old use Facebook.
 What about gender?
 What about education?
 What about income?

11. Who are you trying to target? (3 years ago)
 59% of 18–29 year olds use Instagram.
 33% of 30–49 year olds use Instagram.
 18% of 50–64 year olds use Instagram.
 8% of people 65+ use Instagram.
 What about gender?
 What about education?
 What about income?

12. Who are you trying to target (2018)
 YouTube, Instagram and Snapchat are the most
popular online platforms among teens. Fully 95% of
teens have access to a smartphone, and 45% say they
are online 'almost constantly’

13. If you do it right… over 37,000 views!

14. If you do it right… over 37,000 views!

15. If you do it right… $200,000.00 client!

16. How often should you post something?
 Major brands post an average of 1.5 times per day to Instagram. There's
no drop-off in engagement for posting more, provided you can keep up
the rate of posting.
 Constant Contact says to post on Facebook a minimum of three times
per week while keeping your maximum posting frequency to 10 times
per week.
 Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you
might be even better off.

17. Quality vs Quantity
 Useful Information
 Funny or Entertaining
 Things your followers care about
 #onion
 #coconut

18. What should you be posting and how?
Pictures
Pictures with prices
Pictures of sale items
Pictures of anything
Hashtags Always
#bannerstands
#tradeshowdisplays
#marketing

19. What should you be posting and how?
Be Funny!
Google+

20. What should you be posting and how?

21. What should you be posting and how?

22. What should you be posting and how?
• Linked to the specific page
• Give them a way to find you
• Inbound links are good

23. Hashtags are used to search for things
 Use 3 or more hashtags per post
 #yourcompanyname
 #marketing
 #advertising

24. Twitter Search with #tradeshowdisplays

25. Can I use a hashtag someone else uses?

26. B2B Social Media – LinkedIN Personal Profile

27. B2B Social Media – LinkedIN Business Profile

28. Test a posted ad against another
 Post A offers free shipping – Coupon Code: ship
 Post B offers 10% discount – Coupon Code:10
 Post A has the company logo
 Post B has a person’s photo
 Post A buy any $50 item get one free
 Post B buy any $50 item for $25
 Post A has green Buy Now button
 Post B has a red Buy Now button

29. How to get people to pay attention?
 Grocery Store Checkout – Look for the tabloids
 Top Social Media Marketing Tips
 5 Secrets About…
 Amazing New Ways To…
 The Breakthrough You’ve Been Waiting For
 10 Reasons Why…
 The Shocking Truth About…

30. Sometimes it helps to pay to play
Be sure to respond to
messages on social
sites FAST!
The social site will
state “Typically
responds within…”

31. Spy on your competitors
 Who do my top competitors follow?
 Who follows my top competitors?
 What do my competitors post?
 What works best for my competition?
 Patent office won’t issue a patent on ideas

32. Why should anyone follow you?
 Behind the scenes video of how we make our…
 Word of the day on Twitter gets you a free…
 Live customer service on Twitter
 Sign Up For Our Newsletter
 Exclusive discounts for our followers
 Internet only advertised specials

33. Target Your Customers

34. Target Your Customers & Birds of a Feather

35. www.social-media-marketing.us.com

36. www.social-media-marketing.us.com

37. www.social-media-marketing.us.com
Automatically creates tiny URL’s
Shows scheduled posts
Shows where they’ll post

38. www.social-media-marketing.us.com

39. Use Our Social Media Tool For FREE!

40. www.advertising-excellence.com