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Employee Advocacy - A New Hope

A long time ago, in a galaxy not that far away … there were no Facebook algorithms, sponsored tweets or Snapchat Stories. Now, social is complex and as cluttered as an asteroid field.

How can you awaken the force that once made social media so promising? More businesses – large and small – can tap into their employee base. From the C-suite to the cubicle, learn how to turn employees into advocates and transform your brand into a social business that will be the envy of every star system.

These slides are from the January 20, 2016 Social Media Breakfast - Madison event. Jason Waller and Tom Buchheim from American Family Insurance shared key concepts for employee advocacy, whether you run your own shop or are part of a large, galactic empire.

TAKEAWAYS:
• Understand why employee advocacy is important (and why it’s probably already happening where you work).
• Learn how employees and executives alike can help your company reach larger audiences in more authentic ways through social media.
• Hear about the latest technology – some free, some at a price – that can simplify employee social media advocacy efforts.
• Get a check-list to help kick-start your employee social media advocacy program.

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Employee Advocacy - A New Hope

  1. 1. Employee Advocacy: A New Hope Social Media Breakfast Madison | January 20, 2016 Jason Waller | Tom Buchheim
  2. 2. #SMBMad| @JasonMWaller | @TomBuchheim $188 Billion
  3. 3. #SMBMad| @JasonMWaller | @TomBuchheim 15 Percent Trust Your Posts
  4. 4. #SMBMad| @JasonMWaller | @TomBuchheim 1 Percent of Sales Are Social
  5. 5. #SMBMad| @JasonMWaller | @TomBuchheim 1.17 Percent Conversion Rate
  6. 6. #SMBMad| @JasonMWaller | @TomBuchheim Dead LAST in SEO
  7. 7. #SMBMad| @JasonMWaller | @TomBuchheim Social media marketing has become a house of cards, teetering with lies stacked high since the dawn of the social media era. Augie Ray, CX Research Director at Gartner
  8. 8. #SMBMad| @JasonMWaller | @TomBuchheim Your brand is disappearing from consumers' news feeds, but friends will always see content from the people they know, care and trust. Augie Ray, CX Research Director at Gartner
  9. 9. #SMBMad| @JasonMWaller | @TomBuchheim Trust
  10. 10. #SMBMad| @JasonMWaller | @TomBuchheim Social Media Must Evolve
  11. 11. #SMBMad| @JasonMWaller | @TomBuchheim House of Brands or Branded House?
  12. 12. #SMBMad| @JasonMWaller | @TomBuchheim Social Business
  13. 13. #SMBMad| @JasonMWaller | @TomBuchheim Social Business is culture, content, analytics Peter Kim Barbarian Group CEO
  14. 14. #SMBMad| @JasonMWaller | @TomBuchheim ¯_(ツ)_/¯
  15. 15. #SMBMad| @JasonMWaller | @TomBuchheim Employees with a diverse Twitter network — one that exposes them to people and ideas they don’t already know — tend to generate better ideas.
  16. 16. #SMBMad| @JasonMWaller | @TomBuchheim
  17. 17. #SMBMad| @JasonMWaller | @TomBuchheim
  18. 18. #SMBMad| @JasonMWaller | @TomBuchheim Culture
  19. 19. #SMBMad| @JasonMWaller | @TomBuchheim OneAmFam
  20. 20. #SMBMad| @JasonMWaller | @TomBuchheim #OneAmFam
  21. 21. #SMBMad| @JasonMWaller | @TomBuchheim
  22. 22. #SMBMad| @JasonMWaller | @TomBuchheim Active employee disengagement costs $450-$550 billion a year.
  23. 23. #SMBMad| @JasonMWaller | @TomBuchheim Social Business  Employee Advocacy
  24. 24. #SMBMad| @JasonMWaller | @TomBuchheim Employee advocacy is expertise, governance, technology
  25. 25. #SMBMad| @JasonMWaller | @TomBuchheim Good for your people. Good for engagement. Good for culture. Good for business.
  26. 26. #SMBMad| @JasonMWaller | @TomBuchheim
  27. 27. #SMBMad| @JasonMWaller | @TomBuchheim
  28. 28. #SMBMad| @JasonMWaller | @TomBuchheim 10X
  29. 29. #SMBMad| @JasonMWaller | @TomBuchheim 13,000 X 1,090 = 14.17 Million
  30. 30. #SMBMad| @JasonMWaller | @TomBuchheim 135> 1 Million
  31. 31. #SMBMad| @JasonMWaller | @TomBuchheim 90 Percent
  32. 32. #SMBMad| @JasonMWaller | @TomBuchheim Trust
  33. 33. #SMBMad| @JasonMWaller | @TomBuchheim Find Your Rock Stars
  34. 34. #SMBMad| @JasonMWaller | @TomBuchheim Create a Social Media Policy
  35. 35. #SMBMad| @JasonMWaller | @TomBuchheim Train Your Advocates
  36. 36. #SMBMad| @JasonMWaller | @TomBuchheim Curate Content
  37. 37. #SMBMad| @JasonMWaller | @TomBuchheim Be Compliant
  38. 38. #SMBMad| @JasonMWaller | @TomBuchheim Add Proper Disclosure
  39. 39. #iWork4AmFam
  40. 40. #SMBMad| @JasonMWaller | @TomBuchheim Encourage Freedom
  41. 41. #SMBMad| @JasonMWaller | @TomBuchheim Do Your Research
  42. 42. #SMBMad| @JasonMWaller | @TomBuchheim Curated content feeds Personalized feeds Disclosure Metrics Mobile Cost
  43. 43. #SMBMad| @JasonMWaller | @TomBuchheim Thank You
  44. 44. Jason Waller jwaller@amfam.com @JasonMWaller Tom Buchheim tbuchhei@amfam.com @TomBuchheim QUESTIONS?

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