This document discusses upcoming changes in marketing due to new technologies. It describes marketing transforming in three phases: reworking current processes more efficiently, reimagining what's possible with new innovations, and reframing mindsets and models. Key ideas discussed include the lowering costs of content production and cognition enabled by AI, as well as building adaptable systems through a combination of human ingenuity and artificial intelligence.
22. 1. REWORK 2. REIMAGINE 3. REFRAME
“Starter” template for
contract.
Speeds up contract
review process.
Reframe process
around risk and
reward.
Accenture’s in-house
team just won an FT
innovation award for
this.
CHANGES THE MODEL!
36. I believe that the combination of
generative AI and human intelligence
with ontological models and digital
twins of the enterprise can make core
processes and the company as a
whole much more efficient.
By doing so, we can decouple growth
from resource consumption, which
can lead to more sustainable growth.
At a micro level, companies can grow
faster than their capital and HR
requirements. As for the macro level,
we can produce more food with less
fertilisers and water.
Markus Löffler
Senior Director, EnterpriseTechnology
PalantirTechnologies
37. I think if we mix smart computer helpers
with people's own smart thinking, and
use special models and computer-made
copies of a whole company, we can
make everything work better and faster.
This means a business can grow
without using up too many things like
money or people. Also, on a bigger
scale, we can make more food without
needing as much stuff like water and
plant food.
Markus Löffler
Senior Director, EnterpriseTechnology
PalantirTechnologies
RE-WRITEFOR
READINGAGEOF
INE
38.
39. Copyright Brilliant Noise 2023
01. REWORK
39
02. REIMAGINE
03. REFRAME
Do it new ways.
Do what you do better.
Do new things.
42. 1. REWORK 2. REIMAGINE 3. REFRAME
Learn.
Hands-on.
Hacks.
Share.
Teams on.
Applications.
Learn.
Always on.
Systems.
Briefings.
Hack days
Centres of
excellence.
Test–Learn–
Lead™
Pilot projects.
Learning bots.
You
Can’t
Imagine
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