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Beerhouse 2016

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Visual impressions of Beerhouse in South Africa

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Beerhouse 2016

  1. 1. What MAKES BEERHOUSE DIFFERENT? BEER TastingBEER knowledge Beer-Centric atmosphere A beer for every customer Live Music & COmedy 25 unique taps BEER navigators Sport 99+ Bottles A new experience for beerlovers A year-round beerfest Home for beer nerds BEER CULTURE Beerlovers journey Beer education for staff and customers Innovative p.o.s technology Food & beer pairing
  2. 2. We strive to embrace the world’s Beer cultures and seek to be at the forefront of all things Beer related. We push traditional hospitality boundaries, question the ‘rules’, create new service standards and encourage bold choices. We promote quality Beer and Beer understanding all over Africa and beyond. We give you, the guest - seasoned Beerlover and newbie alike - the independence, variety and choice to explore Beer and gourmet Beerfood. We are a team of inspired and committed individuals committed to setting new industry standards and creating a unique and memorable Beer experience for all. We are a profitable business that develops both the Beerhouse brand and our people. Our VisionOur Vision
  3. 3. Our CUSTOMERS COSMOPOLITAN PROFESSIONALS ...are educated, and have a lot of disposable income. They are up to date with international trends and have a taste for both local and global goods. Young and experimental consumers ...don’t have one drink of choice. They are willing to try new and different products and services. They are inter- ested in the product, the story behind it and the story that goes with it. Active Consumers …are inquisitive and demand good service. They care about health, sustainability, social and environmental responsibility. They are interactive: you can read their opinions on social media. They are willing to pay for quality but they care deeply about value for money. Our CUSTOMERS
  4. 4. Integrity:Authenticity,transparency,respect, accountability,credibility,honesty -Speakwitharespectfultone -Respectothers -Bepunctual,reliable,andefficient -Accountabilitybetweenmanagersandstaff -Noswearingateachother!-Buildtrustinbrandandteammembers -Actprofessionallyatwork -Ifit’snotyoursdonottakeit -Behonestfromthe start Teamwork:Communication andEfficiency -Cometoworkwithapositiveatitude -Listentootherpeople’sopinions -Helpeachotherifyoumessup -Supporteachother -Pullyourweight -Beconsiderate -Havelove -Fixmistakestogether -Buildarelationshipoftrustandhonesty Inclusivity:InclusivetoallBeerlovers andbeercuriouspeople -Beopenminded -NoPrejudice -Givepeoplefreedomofchoice -Valueeachperson’scontribution -Appreciateyourcolleaguesandtheworktheydo -Treatpeopleequally LifeLongLearning:Developyourselfand ourbrand,staycuriousandkeeplearning. -Curiosity -Seekopportunities -Developourpeople -Improveyourskills -Takeprideinthequalityofyourwork -Lovelearningandexploringnewthings Advancement: Ambition, Innovation, Exceed expectations, Drive BEERHOUSE MISSION We live to give you an all year round beer festival by providing a large and inclusive variety of beer, food, social atmosphere,high service standards, beer culture and entertainment. -Progressivemindset -Stayupdated,lookforwaystoimprove -Shareyourskillsandyourideas -Thinkabouttheenvironment -Utilizetechnologytoouradvantage
  5. 5. Sample$Tap$Menu$
  6. 6. Sample$Food$Menu$
  7. 7. Regular$Events$at$Beerhouse$ Every$weekday:$Lunch$Special$ Every$Sunday:$Rock$&$Roast$ Once$a$Month:$Meet$the$Brewer$Once$a$Month:$Blues$&$Brews$ Every$Friday:$#FREEBEERFRIDAY$ Every$Tuesday:$Quiz$Night$
  8. 8. @FHMSouthAfrica FHM MAY 2014 125 WE ALL KNOW THAT “CRAFT” BEER IS ON EVERYBODY’S LIPS RIGHT NOW, BUT ONCE IT HITS THEM WHICH IS THE BEST?BEERYME! BREWDOGLIBERTINE BLACKPALEALE WHAT’STHEVIBE? Thebastard sonofanIPAandadarkale! WHISPERIT:BrewDoghavedone alottomakebeersexyagaininthe UKandindeedtheworld.They’re anti-establishment,happytobreak rulesthroughextremecreativityand thinkingoutsidethebox. GALLOWSHILLIPA WHAT’STHEVIBE?IndiaPale Aleisastylethatoriginatedduring TheBritishEmpirewhenbeerwas transportedbyshipfromtheUKto India,viaSA.Aftercrossingthe equatortwicebeerwouldspoiland notlastthejourney,sotheyadded morehopsanduppedthealcoholby volume(ABV)–thisstyleisnowvery popularintheUSAandwithbrave localmicro-brewers. WHISPERIT:GallowsHillisavery newbrewerythatisnotscaredto useavariedrangeofhops. LINDEMANSPECHERESSE WHAT’STHEVIBE?Thisisapeachlambic, whichisaBelgiantechniqueusingwildyeastto fermentthebeerthatgivesitapleasantsour finish.Averydifficultandtimeconsuming processthatBelgiansarethemastersof. WHISPERIT:Mostwheat-basedales,likethe Pecheresse,emanatefromBelgiumorGermany. DELIRIUMTREMENS TRIPEL WHAT’STHEVIBE?Thisstrong BelgianPaleAleistriplefermented andbottleconditioned. WHISPERIT:Belgiansarethe bestatwhattheydothankstoalong, richheritageofbrewingandvery distinctstyles.TheTremensTripleis anexcellentbalanceofmalt,high alcoholandlimiteduseofhops.A goodbenchmarkforSAbrewers. THEKING’SBLOCKHOUSEIPA WHAT’STHEVIBE?Thisbeerisbased onaWestCoastAmericastyleIPA.Typical oftheregionitsfruityaromaandtasteis followedbyextremegrapefruitbitterness tocleansethepalate. WHISPERIT:PerhapsSA’sbestmade andratedbeer.Abeerbeforeitstimein herebutitscatchingonaspeople’staste budschange. LAKESIDEBEERWORKS AMERICANPALEALE WHAT’STHEVIBE?American palealesareusuallyahoppyand bitterversionofatraditionalmalt forwardEnglishpaleale. WHISPERIT:Thisisatame versionandeasesSouthAfricans’ tastebudsintothisratherbitter domain.MorneandPierre-Charl’s storyisofhomebrewersbecoming successfulmicrobrewers. CBCKRYSTALWEISS WHAT’STHEVIBE?Pale,spicy andfruitywheat-based.It’sonthe sweetsideasnonetoverylimited hopsareused –alowbitterflavour. WHISPERIT: UnlikemostWeiss beersthisonehastheyeastfiltered outandisnotcloudyandthus “crystalclear”.Agreatentrylevel beerpopularwithSouthAfricans. ROGUEDEADGUYALE WHAT’STHEVIBE?Astrong lagerinthestyleofaGerman Maibockyieldingadeephoneyin colourwithamaltyaroma,rich heartyflavour. WHISPERIT:Justlikeus,thisbeer pairswellwithpork! “Whichisthebestcraftbeer outthere?”weaskedlast paydayatourlocal. So,aftersoberingup,we ropedin the“Beer Whisperer” tonarrowour search.MurraySlater from BeerhouseinCapeTown,isa beerjudgeinthemaking.He knowsathingortwoabout thecraft beermarketinSA. “Ithinkwe’reprettymuch rightatthestartofthe expansionandinterestin craftbeer,thoughtherehave beensomeestablishedcraft brewersinSAforawhile,” saysSlater,asFHM gazes thirstilyatthe99beerson Beerhouse’swall. “Thestrengthofmicro- brewinginSAisbasedonthe strengthofourhome- brewingculture,guyswho haverealisedthatit’s commerciallyviable.” Capital,licensingand accesstorawingredients remainissuesintheindustry butSlaterreckonsthatat leastSABhasactedlikea“big brother”totheindustry. Butenoughoftheserious stuff,whatdidour“tasting” ofSlater’stop11craftbeers fromBeerhousereveal… APOLLOSTOUT WHAT’STHEVIBE?Alight easygoingstoutwithalovely roastedmaltflavourthatis sessionable. WHISPERIT:Greatintroto thisstyleofbeer.Easytodrink andaccessibletothosewhoare scaredofthedarkside! CRAZYDIAMOND BELGIANIPA WHAT’STHEVIBE?Astrong beerat13.2%tobesharedand sippedonlikeafineCognac. WHISPERIT:Averylimited editionofferingfromtwotalented experimentalbrewers.Colabsare verypopularinothercountriesand isasignofastrongandsecure microbrewingindustry. WESTMALLETRAPPIST DUBBEL WHAT’STHEVIBE?TheTrappist Dubbelisadeep,reddish, moderatelystrong,malty complexedBelgianale. WHISPERIT:Westmalleisoneof eightTrappistbreweries,breweries thatoperatefrommonasteries,most oftheminBelgium! 02 02 01 01 03 03 04 04 05 05 06 06 07 07 08 08 10 10 09 09 11 11 PHOTOGRAPHY:JAMESGARAGHTY.WORDS:CARLOJONKERMAN. upgrade craftchamps! FHM’SCHOICE!

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