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Heineken Case Study business Analysis
1.
HEINEKEN CASE STUDY
2.
3.
4.
5.
6.
7.
Problem: The maturing
competitive Beer Industry Introduction Emergence Maturity Decline Demand (units/year) Time
8.
Beer Industry Overview
9.
10.
11.
12.
13.
14.
15.
16.
Value Chain Analysis
(Primary Activities)
17.
Value Chain Analysis
(Secondary Activities)
18.
Porter’s 5 Forces
of competition
19.
20.
21.
22.
23.
24.
25.
26.
U.S. Population Growth
27.
Financial Information 2005
2006 2007 ROE 21.1% 27.0% 15.5% EPS 1.71 1.90 2.29 Interest Ratio 14.8 19.7 22.7 Liquid Ratio .90 1.09 .95
28.
29.
30.
31.
Presented By:
Jin Lin Contact: www.programmerjin.com
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